Motorcycle Manufacturing

Motorcycle Manufacturing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry manufacture motorcycles, mopeds, and motor scooters. Major companies include Jiangmen Dachangjiang Group, Lifan Industry (Group), Loncin Motor, and Zongshen Industrial Group (all based in China); BMW (Germany); Harley-Davidson and Polaris (the US); Hero MotoCorp (India); Honda, Kawasaki, Suzuki, and Yamaha (Japan).

COMPETITIVE LANDSCAPE

Personal income?and?interest rates?drive demand. The profitability of individual companies depends on volume and sales of high-margin accessories and add-ons. Large companies enjoy economies of scale in purchasing and in maintaining dealer networks. Small manufacturers compete by offering highly customized products. The US industry is highly concentrated with top 50 companies accounting for about 95% of the industry's revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include bicycles and other cycles accounting for more than 5% of the industry's revenue, followed by bicycle, unicycle, and adult tricycle parts. Other revenue sources include the wholesale sales of sporting and recreational equipment, as well as warehousing and storage services.