Marinas

Marinas

Brief Excerpt from Industry Overview Chapter:

Companies in this industry are engaged primarily in offering docking or storage facilities for pleasure boats. Major US companies include IGY Marinas, Safe Harbor Marinas, Suntex Marinas, and Westrec Marinas. Outside the US, major marinas include Hong Kong-based Gold Coast Yacht and Country Club, Dubai Marina Yacht Club, and Mulpha Australia's Sanctuary Cove.

COMPETITIVE LANDSCAPE

Demand is driven by ownership rates for power boats and sailboats. The profitability of an individual marina depends on location and good marketing. Large companies have the resources to advertise and negotiate better prices with suppliers, builders, and maintenance firms. Small companies can compete by offering customized services or preferred locations. The US industry is highly fragmented: the top 50 companies account for 20% of industry revenue. More than 90% of US marina operators have only one location.

PRODUCTS, OPERATIONS & TECHNOLOGY

The main business of marinas is renting slips (dockside spaces) and moorings (anchored buoys). Marinas also sell fuel and other items and provide maintenance services. About 50% of industry revenue comes from slip and storage fees, nearly 15% from maintenance, and 10% from sales of boats and sports vehicles. Other sources of revenue include sales of fuel (5%), food and beverages (5%), and fitness and recreational sports equipment (5%).