Lawn & Garden Tractor & Equipment Manufacturing

Lawn & Garden Tractor & Equipment Manufacturing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry manufacture lawn tractors, lawn mowers, and other powered lawn and garden equipment. Top companies include Briggs & Stratton, Deere, MTD Products, and Toro (all based in the US), as well as Emak (Italy), Honda and Kubota (both of Japan), and Husqvarna (Sweden).

COMPETITIVE LANDSCAPE

Demand is driven by consumer spending. The profitability of individual companies depends on effective marketing, efficient production, and product innovation. Large companies have economies of scale in purchasing and production. Small firms can compete by making specialty products. The industry is highly concentrated: in both segments the top 50 companies account for more than 95% of industry revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Riding and nonriding lawn, garden, and snow equipment account for a significant part of the industry's revenue at about 40%, each. This is followed by lawn tractors and riding mowers at about 15% of the industry's revenue. Other products include lawnmowers, parts and attachments, powered lawn edger/trimmers.