Jewelry Manufacturing

Jewelry Manufacturing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry manufacture jewelry, silverware, and items such as compacts and cigarette cases from precious metals, gemstones, and other materials. Major companies include James Avery Artisan Jewelry, Richline Group, and Tiffany & Co (all based in the US), as well as Bulgari (Italy), Cartier (France), Kingold Jewelry (China), PANDORA (Denmark), and Swarovski (Austria).

COMPETITIVE LANDSCAPE

Demand for jewelry is driven by personal income and world gold and silver prices. The profitability of individual companies depends on efficient operations and cost controls. Large companies have advantages in offering a broader product line to meet consumers' changing desires, and in efficient production and distribution operations. Small companies can compete effectively by offering individualized and unique product lines. The US industry is concentrated: the 50 largest companies account for about 70% of industry revenue. About 90% of US jewelry manufacturers have fewer than 20 employees.

PRODUCTS, OPERATIONS & TECHNOLOGY

Gold and platinum jewelry accounts for about half of industry revenue. Other products include jewelry made from silver, jewelry made from precious stones, silverware, and items such as vanity cases and compacts.