Internet Publishing, Broadcasting & Search Portals

Publisher	Published Date	SKU
First Research, Inc.	January, 2025	FRRS19463675

Publisher	First Research, Inc.
Published Date	January, 2025
SKU	FRRS19463675

Table of Contents
Description

Internet Publishing, Broadcasting & Search Portals

Brief Excerpt from Industry Overview Chapter:

Companies in this industry publish and/or broadcast content on the internet, or operate websites designed to help people find content online. Major companies include Alphabet, Meta, Netflix, and X (all based in the US), as well as Baidu, NetEase, and Tencent (all based in China) and NAVER (South Korea).

COMPETITIVE LANDSCAPE

The profitability of individual companies depends on their ability to deliver relevant entertainment and information to the most people, and to offer advertisers desirable target markets. Advertising is a major source of industry revenue, accounting for more than half of US revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Sales of internet advertising account for about 65% of US industry revenue; sales of video and audio programming packages, and databases and other collections both make up about 10%.