Internet Publishing, Broadcasting & Search Portals
Brief Excerpt from Industry Overview Chapter:
Companies in this industry publish and/or broadcast content on the internet, or operate websites designed to help people find content online. Major companies include Alphabet, Meta, Netflix, and X (all based in the US), as well as Baidu, NetEase, and Tencent (all based in China) and NAVER (South Korea).
COMPETITIVE LANDSCAPE
The profitability of individual companies depends on their ability to deliver relevant entertainment and information to the most people, and to offer advertisers desirable target markets. Advertising is a major source of industry revenue, accounting for more than half of US revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Sales of internet advertising account for about 65% of US industry revenue; sales of video and audio programming packages, and databases and other collections both make up about 10%.
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Business Trends
- Industry Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Web Links and Acronyms
Research Assistance
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