Health Supplement Stores

Health Supplement Stores

Brief Excerpt from Industry Overview Chapter:

Companies in this industry sell vitamins, minerals, and dietary supplements from physical retail locations. Major companies include GNC Holdings, Vitamin Shoppe, and Vitamin World (all based in the US), along with Holland & Barrett (UK).

COMPETITIVE LANDSCAPE

Health supplement stores compete with discount stores, supermarkets, drugstores, mail order and internet retailers, health food stores, and direct sellers of supplements, including multi-level marketing organizations. The highest concentrations of vitamin, mineral, and health supplement sales are in supermarkets and superstores, followed by online merchants and specialty stores. Among brick-and-mortar chains, dollar stores are a fast-growing growing retail channel, posting double-digit increases in supplement sales. Amazon is the largest seller of nutritional supplements, accounting for about 40% on e-commerce sales, according to Statista.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products sold in health supplement stores include vitamins, minerals and other dietary supplements, which accounts for more than 90% of the industry's revenue. Other products include food dry goods, cosmetics and fragrances, and personal hygiene supplies. The vitamin, mineral, and health supplement (VMHS) category includes "alphabet" vitamins, multi-vitamins, aromatherapy, herbal extracts, and macrobiotic, homeopathic, herbal and botanical remedies. Sports nutrition products, which include protein and weight gain supplements, sports drinks and bars, and high-potency vitamins, represent a major product category for retailers such as GNC and Vitamin Shoppe. Weight loss products include diet pills, shakes, bars, and teas; meal replacements; and low-carb items. Other categories include beauty care, pet care, books, and magazines.