Graphic Design Services

Graphic Design Services

Brief Excerpt from Industry Overview Chapter:

Companies in this industry plan, design, and manage the production of visual communications involving graphic art and illustrations. No major companies dominate the industry.

COMPETITIVE LANDSCAPE

Regional economic activity drives demand, because most graphic design firms are small and work locally. The profitability of individual companies depends on accurate bidding, timely delivery of projects, and a steady volume of work. Large companies have advantages in marketing and sales, breadth of services, delivery of complex projects, and supporting ongoing contracts. Small companies can compete effectively by responding more quickly, adopting new trends, and specializing by services or markets. The US industry is highly fragmented: the 50 largest companies account for about 20% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major industry services are graphic design services, except for advertising (about 60% of industry revenue) and graphic design services for corporate identity (about 20%). Other services include graphic design services for commercial illustration (about 6%), graphic design services for publications (6%), web site design and development services (6%), and graphic interface and interaction design services (5%).