Fitness Equipment Manufacturing

Fitness Equipment Manufacturing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry manufacture exercise equipment such as treadmills, exercise bicycles, resistance machinery, and weights and weightlifting equipment. Major companies include: Cybex International and Life Fitness, iFit, Nautilus, and Peloton Interactive (all based in the US); as well as Amer Sports (Finland); Dyaco International and Johnson Health Tech (both based in Taiwan); Nantong Yida Sports (China); Northern Lights (Canada); and Schnell Trainingsgeräte (Germany).

COMPETITIVE LANDSCAPE

Demand is driven by consumer income and demographic trends. The profitability of individual companies depends on unique product designs and effective marketing. Large companies have some advantages in brand recognition, but small companies can compete effectively by building unique products.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include athletic goods, which account for about 30% of the industry's revenue, followed by gymnasium and exercise equipment (20%). Other products include golf equipment (about 15%).