Film & Video

Film & Video

Brief Excerpt from Industry Overview Chapter:

Companies in this industry comprise of establishments primarily engaged in production and/or distribution of motion pictures, videos, television programs, commercials or the postproduction and related services. Major US companies include Disney, NBCUniversal (owned by Comcast), Paramount, and Warner Media (owned by AT&T). Major companies outside the US include Bertelsmann and ProSiebenSat1 Media (both based in Germany) and Vivendi (France).

COMPETITIVE LANDSCAPE

Demand is driven by consumer spending and leisure time. The profitability of individual companies depends on creativity, marketing, and distribution. Large companies have advantages in financing, wide distribution networks, and marketing expertise. Small companies can compete successfully by focusing on special topics, niche audiences, or non-mainstream TV channels. The US industry is concentrated: the top 50 companies account for about 70% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major services include licensing of rights for exhibit, broadcast, rental, and distribution of film and video (52% of industry revenue), audiovisual performance production (12%), admission to film exhibitions (11%), post production services (6%). Other services and products include sales of intellectual property, meals snacks, and support services for production.