Companies in this industry provide general and specialized dentistry services. Major companies include US-based Heartland Dental, Smile Brands and its affiliated service marks, Bright Now! Dental, Castle Dental, and Monarch Dental; and Western Dental. International companies include Abano Healthcare (New Zealand), Bupa Dental Care (UK), and OdontoPrev (Brazil).
COMPETITIVE LANDSCAPE
Demand for dental services is driven largely by population growth, especially among children ages 5 to 19, who may require prophylactic and orthodontic work, and adults over 55, who may need more specialized dental work. Profitability depends on efficient operations. Large practices have advantages in marketing, purchasing, and being able to offer a wider range of services. Small practices can compete successfully by providing superior service or by focusing on an underserved region. The US industry is?highly fragmented: the 50 largest practices generate more than 5% of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Dental non-surgical intervention services account for about 50% of the industry revenue. It is followed by dental visits and consultations for about 35%. Other services include restorative dental services, dental consultation and diagnostic services, and preventative dental services. Dentist offices also provide dental surgical intervention services and orthodontics.