Computer Software

Computer Software

Brief Excerpt from Industry Overview Chapter:

Companies in this industry design and publish computer software. Major companies in the US include Activision Blizzard, Adobe, IBM, Microsoft, NortonLifeLock, Oracle, and Salesforce; as well as Dassault Systèmes (France), Sage Group (UK), and SAP (Germany).

COMPETITIVE LANDSCAPE

The health of the global economy heavily influences spending for software products. The success of software companies depends on technical expertise and effective marketing. Small software companies compete mainly by targeting niche markets or developing new technology. Many small companies form alliances with larger ones to market their products. The US software industry is concentrated: the 50 largest companies generate about 70% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include system software, which accounts for about 40%, and application software, about 40%. Other products include operating systems software publishing which accounts for about 10%. Computer software also offers game software publishing.