Business Intelligence Software

Business Intelligence Software

Brief Excerpt from Industry Overview Chapter:

Companies in this industry design, develop, publish, and support software used to collect, store, report, and analyze data from various operations of a business. Major companies include Confluence, Insightsoftware, MicroStrategy, Qlik, SAS Institute, and Tableau Software (all based in the US), as well as divisions of IBM, Microsoft, Oracle, and SAP.

COMPETITIVE LANDSCAPE

Demand is driven by corporate spending. The profitability of individual companies depends on technical expertise and effective marketing. Large companies have economies of scale in development, marketing, and distribution. Smaller companies can compete effectively by targeting niche markets or developing new technology. The US business intelligence software industry is concentrated: the 50 largest firms account for about 70% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include business intelligence (BI) platforms and corporate performance management (CPM) suites, as well as analytic applications and advanced analytics tools. Published system software accounts for about 40% of industry revenue, and includes operating systems software publishing and database management software. Published applications software (about 40%) includes publishing of general business productivity and home use applications, cross-industry application software, and game software publishing.