Automobile Rental & Leasing

Automobile Rental & Leasing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry rent and lease passenger cars and trucks without drivers and utility trailers. Major companies include Avis Budget Group, Enterprise Holdings, Hertz Global Holdings, Ryder, and U-Haul (all based in the US), along with Europcar (France), LeasePlan (the Netherlands), and Sixt SE (Germany).

COMPETITIVE LANDSCAPE

Demand for car rental is driven by business and leisure travel; for truck rental, demand is driven by home sales and corporate relocations. The profitability of individual companies depends on efficient operations and the ability to finance inventory. Big companies have economies of scale in acquiring vehicles and customers. Small companies can compete effectively by providing better service, alternative products, or lower prices. The US industry is highly concentrated: the 50 largest companies generate about 90% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major services include the rental of automobiles and light-duty trucks at about 45% of the industry's revenue. Other services include rental of heavy trucks, truck trailers, and buses (30%) and leasing of automobile and light-duty trucks (25%). Companies also offer insurance as well as maintenance and repairs.