Companies in this industry manufacture garments made from purchased fabric and from fabric they produce themselves. Major companies include Hanesbrands, Levi Strauss, Michael Kors, PVH, Ralph Lauren, Under Armour, and VF Corporation (all based in the US), along with Prada (Italy).
COMPETITIVE LANDSCAPE
Apparel manufacturers compete on both price and fashion. Under many supply agreements, customers can cancel orders or return unwanted inventory. Companies with a competitive advantage are those that can successfully cater to consumer tastes while managing costs and securing beneficial contracts with clothing marketers.
PRODUCTS, OPERATIONS & TECHNOLOGY
Women's and girls' apparel manufacturing account for about 40% of industry revenue. Men's and boys' apparel manufacturing account for about 25% of industry revenue.