Category: Advertising & Marketing
Advertising & Marketing market research reports by First Research, Inc.
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Television Broadcasting
Television Broadcasting Brief Excerpt from Industry Overview Chapter: Companies in this industry broadcast television programs to the public. The major US broadcast TV networks, often referred to as the Big Four, are ABC, CBS, Fox, and NBC; leading companies based outside the US include the BBC (UK) ... Read More
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Market Research & Polling Services
Market Research & Polling Services Brief Excerpt from Industry Overview Chapter: Companies in this industry gather, record, tabulate, and present marketing and public opinion data. Major companies include Forrester Research, Gallup, Gartner, Nielsen, and Westat (all based in the US); GfK (Germany), ... Read More
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Outdoor Advertising
Outdoor Advertising Brief Excerpt from Industry Overview Chapter: Companies in this industry create print and digital advertising material and place it on outdoor displays such as billboards, transit vehicles, and street furniture. Major US outdoor advertising agencies include Clear Channel Outdoor, ... Read More
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Public Relations Services
Public Relations Services Brief Excerpt from Industry Overview Chapter: Companies in this industry design and implement public relations campaigns; some also offer lobbying and political consulting services. The US-based Edelman is the world's largest PR firm. Major global advertising holding co ... Read More
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Direct Marketing Services
Direct Marketing Services Brief Excerpt from Industry Overview Chapter: Companies in this industry develop advertising campaigns and related materials for direct distribution to customers by mail or online. Major companies include Epsilon Data Management, Harland Clarke, Harte Hanks, Merkle, and VML ... Read More
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Advertising Agencies
Advertising Agencies Brief Excerpt from Industry Overview Chapter: Companies in this industry create advertising material and place it across media such as television, the internet (mobile and desktop), newspapers, magazines, radio, and outdoor displays. Major US advertising agencies include units o ... Read More
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Advertising & Marketing Services
Advertising & Marketing Services Brief Excerpt from Industry Overview Chapter: Companies in this industry are primarily engaged in advertising, public relations, and other related services. The world's major advertising companies include Interpublic Group and Omnicom (both based in the US); alon ... Read More
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Electric Power Transmission, Distribution & Marketing
Electric Power Transmission, Distribution & Marketing Brief Excerpt from Industry Overview Chapter: Companies in this industry own and operate high-voltage transmission lines and retail distribution systems, as well as intermediaries like energy dealers and brokers. Major companies include American ... Read More
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Trade Show & Event Planning Services
Trade Show & Event Planning Services Brief Excerpt from Industry Overview Chapter: Companies in this industry organize, manage, operate, and promote trade shows, conventions, conferences, and meetings. Major companies include Freeman Company and Viad (both based in the US); Hyve Group, Informa Marke ... Read More
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Sales Promotion Services
Sales Promotion Services Brief Excerpt from Industry Overview Chapter: Companies in this industry provide promotional products imprinted with the name, logo, or marketing message of clients. Major companies include BDA, HALO Branded Solutions, and Staples (all based in the US), as well as Aimia (bas ... Read More
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Professional Services Sector
Professional Services Sector Brief Excerpt from Industry Overview Chapter: Companies in this industry provide specialized professional, scientific, and technical activities for others. Major firms include AECOM, Bechtel, DXC, IBM, IQVIA, Jacobs, Latham & Watkins, McKinsey & Company, and Omni ... Read More
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Advertising & Marketing Services
Advertising & Marketing Services Brief Excerpt from Industry Overview Chapter: Companies in this industry are primarily engaged in advertising, public relations, and other related services. The world's major advertising companies include Interpublic Group and Omnicom (both based in the US); alon ... Read More
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Direct Marketing Services
Direct Marketing Services Brief Excerpt from Industry Overview Chapter: Companies in this industry develop advertising campaigns and related materials for direct distribution to customers by mail or online. Major companies include Epsilon Data Management, Harland Clarke, Harte Hanks, Merkle, and Wun ... Read More
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