Media Monitoring Tools Market Size, Share, and Analysis, By Component (Software and Service), By Type (Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, and Others), By Deployment (On Premise and Cloud), By Enterprise Type (Large Enterprises and SMEs), By Industry (BFSI, Healthcare, Media and Entertainment, Retail and E Commerce, IT and Telecom, and Others), and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2024-2034
Media Monitoring Tools Market Size, Share, and Analysis, By Component (Software and Service), By Type (Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, and Others), By Deployment (On Premise and Cloud), By Enterprise Type (Large Enterprises and SMEs), By Industry (BFSI, Healthcare, Media and Entertainment, Retail and E Commerce, IT and Telecom, and Others), and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2024-2034
PRODUCT OVERVIEW
Media Monitoring Tools Market is anticipated to exhibit a Compound Annual Growth Rate (CAGR) of 15.7% during the forecast span from 2024 to 2034. In 2023, the market size was assessed at USD 4.2 billion and is projected to reach USD 21.1 billion by the completion of 2034.
Media monitoring tools are software tools that systematically evaluate and report on various media channels to gather important information about a brand, product, or a topic. These programs utilize algorithms and keyword searches to scan traditional and online media sources, such as news websites, social media platforms, blogs, and forums. They analyze and collect mentions, sentiment, and trends relating to a certain query, giving businesses real-time visibility into their online presence, public perception, and market trends. This information helps organizations and individuals to make informed decisions, along with managing their reputations and remain updated on industry trends. Therefore, media monitoring tools are essential for modern communication strategies as they provide a comprehensive perspective on how companies are portrayed and discussed across several media platforms.
MARKET HIGHLIGHTS
Media Monitoring Tools Market is projected to reach USD 21.1 billion over the forecast period, due to the growing need for real-time data regarding brand perception, industry trends, and competitor activity. Organizations across various industries are heavily investing in media monitoring technologies in the current age of growing digital presence in order to watch and analyze information from several sources, including news websites, social media, blogs, and forums. Additionally, the market is driven by the increasing need for sentiment analysis, along with crisis management and intelligence solutions. Furthermore, the rise of influencer marketing and the focus on data-based decision-making are pushing the adoption of media monitoring tools. Leading media monitoring companies are utilizing advanced analytics, artificial intelligence, and machine learning to give more complete and actionable insights. Therefore, as firms prioritise online presence and reputation management, the media monitoring industry is expected to grow steadily and provides crucial tools for strategic decision-making and brand integrity.
Media Monitoring Tools Market Segments:
- By Component
- Software
- Service
- By Type
- Print Media Monitoring
- Social Media Monitoring
- Broadcast Media Monitoring
- Online Media Monitoring
- Others
- By Deployment
- On Premise
- Cloud
- By Enterprise Type
- Large Enterprises
- SME
- By Industry
- BFSI
- Healthcare
- Media and Entertainment
- Retail and E Commerce
- IT and Telecom
- Others
Growth Drivers
Increasing Digital Presence Generates Growth Opportunities
Growing Importance of Brand Reputation Management will Result in Market Expansion
Restraint
Privacy Concerns and Regulatory Challenges to Prevent Industry Growth
Key Players
- Meltwater
- Cision AB
- Brandwatch
- Mention
- Talkwalker
- Isentia Group Limited
- Zignal Labs
- Critical Mention
- TVEyes
- BurrellesLuce
- Sysomos
- Onclusive
- Signal AI
- Nuvi
- MediaQube
- Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)
- North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAG.R – United States and Canada
- Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil and Rest of Latin America
- Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey and Rest of Europe
- Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia and Rest of APAC
- Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa and Rest of MENA
- Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
- Provision of market value (USD Billion) data for each segment and sub-segment
- Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
- Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
- Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
- Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
- The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
- Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
- Provides insight into the market through Value Chain
- Market dynamics scenario, along with growth opportunities of the market in the years to come
- 3-month post-sales analyst support.
- 1. Executive Summary
- 1.1. Regional Market Share
- 1.2.Business Trends
- 1.3. Media Monitoring Tools Market: COVID-19 Outbreak
- 1.4. Regional Trends
- 1.5. Segmentation Snapshot
- 2. Research Methodology
- 2.1.Research Objective
- 2.2. Research Approach
- 2.3. Data Sourcing and Methodology
- 2.4.Primary Research
- 2.5.Secondary Research
- 2.5.1.Paid Sources
- 2.5.2. Public Sources
- 2.6. Market Size Estimation and Data Triangulation
- 3. Market Characteristics
- 3.1.Market Definition
- 3.2.Media Monitoring Tools Market: COVID-19 Impact
- 3.3. Key Segmentations
- 3.4.Key Developments
- 3.5.Allied Industry Data
- 4.Media Monitoring Tools Market – Industry Insights
- 4.1. Industry Segmentation
- 4.2.COVID-19 overview on world economy
- 4.3.Industry ecosystem Channel analysis
- 4.4.Innovation & Sustainability
- 5. Macroeconomic Indicators
- 6. Recent Developments
- 7. Market Dynamics
- 7.1.Introduction
- 7.2. Growth Drivers
- 7.3. Market Opportunities
- 7.4.Market Restraints
- 7.5. Market Trends
- 8.Risk Analysis
- 9. Market Analysis
- 9.1.Porters Five Forces
- 9.2. PEST Analysis
- 9.2.1.Political
- 9.2.2. Economic
- 9.2.3. Social
- 9.2.4. Technological
- 10.Media Monitoring Tools Market
- 10.1.Overview
- 10.2. Historical Analysis (2019-2022)
- 10.2.1. Market Size, Y-o-Y Growth (%) and Market Forecast
- 11. Media Monitoring Tools Market Size & Forecast 2024A-2034F
- 11.1. Overview
- 11.2.Key Findings
- 11.3.Market Segmentation
- 11.3.1.By Component
- 11.3.1.1. Software
- 11.3.1.1.1.By Value (USD Million) 2024-2034F
- 11.3.1.1.2. Market Share (%) 2024-2034F
- 11.3.1.1.3. Y-o-Y Growth (%) 2024-2034F
- 11.3.1.2.Services
- 11.3.1.2.1. By Value (USD Million) 2024-2034F
- 11.3.1.2.2.Market Share (%) 2024-2034F
- 11.3.1.2.3.Y-o-Y Growth (%) 2024-2034F
- 11.3.2. By Type
- 11.3.2.1.Print Media Monitoring
- 11.3.2.1.1. By Value (USD Million) 2024-2034F
- 11.3.2.1.2.Market Share (%) 2024-2034F
- 11.3.2.1.3.Y-o-Y Growth (%) 2024-2034F
- 11.3.2.2. Social Media Monitoring
- 11.3.2.2.1.By Value (USD Million) 2024-2034F
- 11.3.2.2.2. Market Share (%) 2024-2034F
- 11.3.2.2.3. Y-o-Y Growth (%) 2024-2034F
- 11.3.2.3. Broadcast Media Monitoring
- 11.3.2.3.1.By Value (USD Million) 2024-2034F
- 11.3.2.3.2. Market Share (%) 2024-2034F
- 11.3.2.3.3. Y-o-Y Growth (%) 2024-2034F
- 11.3.2.4. Online Media Monitoring
- 11.3.2.4.1.By Value (USD Million) 2024-2034F
- 11.3.2.4.2. Market Share (%) 2024-2034F
- 11.3.2.4.3. Y-o-Y Growth (%) 2024-2034F
- 11.3.2.5. Others
- 11.3.2.5.1.By Value (USD Million) 2024-2034F
- 11.3.2.5.2. Market Share (%) 2024-2034F
- 11.3.2.5.3. Y-o-Y Growth (%) 2024-2034F
- 11.3.3.By Deployment
- 11.3.3.1.On-Premise
- 11.3.3.1.1. By Value (USD Million) 2024-2034F
- 11.3.3.1.2.Market Share (%) 2024-2034F
- 11.3.3.1.3.Y-o-Y Growth (%) 2024-2034F
- 11.3.3.2. Cloud
- 11.3.3.2.1.By Value (USD Million) 2024-2034F
- 11.3.3.2.2. Market Share (%) 2024-2034F
- 11.3.3.2.3. Y-o-Y Growth (%) 2024-2034F
- 11.3.4.By Enterprise Type
- 11.3.4.1.Large
- 11.3.4.1.1. By Value (USD Million) 2024-2034F
- 11.3.4.1.2.Market Share (%) 2024-2034F
- 11.3.4.1.3.Y-o-Y Growth (%) 2024-2034F
- 11.3.4.2. SMEs
- 11.3.4.2.1.By Value (USD Million) 2024-2034F
- 11.3.4.2.2. Market Share (%) 2024-2034F
- 11.3.4.2.3. Y-o-Y Growth (%) 2024-2034F
- 11.3.5.By Industry
- 11.3.5.1.BFSI
- 11.3.5.1.1. By Value (USD Million) 2024-2034F
- 11.3.5.1.2.Market Share (%) 2024-2034F
- 11.3.5.1.3.Y-o-Y Growth (%) 2024-2034F
- 11.3.5.2. Healthcare
- 11.3.5.2.1.By Value (USD Million) 2024-2034F
- 11.3.5.2.2. Market Share (%) 2024-2034F
- 11.3.5.2.3. Y-o-Y Growth (%) 2024-2034F
- 11.3.5.3. Media and Entertainment
- 11.3.5.3.1.By Value (USD Million) 2024-2034F
- 11.3.5.3.2. Market Share (%) 2024-2034F
- 11.3.5.3.3. Y-o-Y Growth (%) 2024-2034F
- 11.3.5.4. Retail and E Commerce
- 11.3.5.4.1.By Value (USD Million) 2024-2034F
- 11.3.5.4.2. Market Share (%) 2024-2034F
- 11.3.5.4.3. Y-o-Y Growth (%) 2024-2034F
- 11.3.5.5. IT and Telecom
- 11.3.5.5.1.By Value (USD Million) 2024-2034F
- 11.3.5.5.2. Market Share (%) 2024-2034F
- 11.3.5.5.3. Y-o-Y Growth (%) 2024-2034F
- 11.3.5.6. Others
- 11.3.5.6.1.By Value (USD Million) 2024-2034F
- 11.3.5.6.2. Market Share (%) 2024-2034F
- 11.3.5.6.3. Y-o-Y Growth (%) 2024-2034F
- 12.North America Media Monitoring Tools Market Size & Forecast 2024A-2034F
- 12.1.Overview
- 12.2. Key Findings
- 12.3. Market Segmentation
- 12.3.1.By Component
- 12.3.2. By Type
- 12.3.3. By Deployment
- 12.3.4. By Enterprise Type
- 12.3.5. By Industry
- 12.4. Country
- 12.4.1. United States
- 12.4.2. Canada
- 13.Europe Media Monitoring Tools Market Size & Forecast 2024A-2034F
- 13.1.Overview
- 13.2. Key Findings
- 13.3. Market Segmentation
- 13.3.1.By Component
- 13.3.2. By Type
- 13.3.3. By Deployment
- 13.3.4. By Enterprise Type
- 13.3.5. By Industry
- 13.4.Country
- 13.4.1.Germany
- 13.4.2. United Kingdom
- 13.4.3. France
- 13.4.4. Italy
- 13.4.5. Spain
- 13.4.6. Russia
- 13.4.7. Rest of Europe (BENELUX, NORDIC, Hungary, Turkey & Poland)
- 14.Asia-Pacific Media Monitoring Tools Market Size & Forecast 2024A-2034F
- 14.1. Overview
- 14.2. Key Findings
- 14.3.Market Segmentation
- 14.3.1.By Component
- 14.3.2. By Type
- 14.3.3. By Deployment
- 14.3.4. By Enterprise Type
- 14.3.5. By Industry
- 14.4. Country
- 14.4.1.India
- 14.4.2. China
- 14.4.3. South Korea
- 14.4.4.Japan
- 14.4.5.Rest of APAC
- 15.Middle East and Africa Media Monitoring Tools Market Size & Forecast 2024A-2034F
- 15.1.Overview
- 15.2. Key Findings
- 15.3. Market Segmentation
- 15.3.1.By Component
- 15.3.2. By Type
- 15.3.3. By Deployment
- 15.3.4. By Enterprise Type
- 15.3.5. By Industry
- 15.4.Country
- 15.4.1. Israel
- 15.4.2. GCC
- 15.4.3. North Africa
- 15.4.4.South Africa
- 15.4.5. Rest of Middle East and Africa
- 16. Latin America Media Monitoring Tools Market Size & Forecast 2024A-2034F
- 16.1.Overview
- 16.2. Key Findings
- 16.3. Market Segmentation
- 16.3.1.By Component
- 16.3.2. By Type
- 16.3.3. By Deployment
- 16.3.4. By Enterprise Type
- 16.3.5. By Industry
- 16.4.Country
- 16.4.1. Mexico
- 16.4.2. Brazil
- 16.4.3. Rest of Latin America
- 17. Competitive Landscape
- 17.1.Company market share, 2023
- 17.2. Key player overview
- 17.3. Key stakeholders
- 18. Company Profiles
- 18.1. Meltwater
- 18.1.1.Company Overview
- 18.1.2.Financial Overview
- 18.1.3.Key Product; Analysis
- 18.1.4.Company Assessment
- 18.1.4.1.Product Portfolio
- 18.1.4.2.Key Clients
- 18.1.4.3. Market Share
- 18.1.4.4. Recent News & Development (Last 3 Yrs.)
- 18.1.4.5. Executive Team
- 18.2. Cision AB
- 18.3. Brandwatch
- 18.4. Mention
- 18.5. Talkwalker
- 18.6. Isentia Group Limited
- 18.7. Zignal Labs
- 18.8. Critical Mention
- 18.9. TVEyes
- 18.10.BurrellesLuce
- 18.11.Sysomos
- 18.12. Onclusive
- 18.13. Signal AI
- 18.14.Nuvi
- 18.15. MediaQube
- 18.16. Other Prominent Players
- 19. Appendix
- 20.Consultant Recommendation
Research Assistance
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