Market Research Technology & Media Market Research Software & Enterprise Computing Market Research Internet Applications Market Research Web 2.0 Market Research Social Networking Market Research

Digital Ad Spending Market: By Add Format (Social Media, Video, Search Engine), By Platform Used (Mobile, Laptop, Desktop & Others), By End User (Retail, Health care, Automotive, Media and entertainment, Education, Banking, Financial service & insurance,

Best Price Guarantee Length Publisher Published Date SKU
from $4,950 169 Pages Fatpos Global June, 2023 FAGL18012396
Best Price Guarantee
Price from $4,950
Length 169 Pages
Publisher Fatpos Global
Published Date June, 2023
SKU FAGL18012396

Digital Ad Spending Market: By Add Format (Social Media, Video, Search Engine), By Platform Used (Mobile, Laptop, Desktop & Others), By End User (Retail, Health care, Automotive, Media and entertainment, Education, Banking, Financial service & insurance, Transport and tourism, IT and telecom) And Region – Global Analysis of Market Size, Share & Trends For 2021–2022 And Forecasts To 2032


Digital Ad Spending Market: By Add Format (Social Media, Video, Search Engine), By Platform Used (Mobile, Laptop, Desktop & Others), By End User (Retail, Health care, Automotive, Media and entertainment, Education, Banking, Financial service & insurance, Transport and tourism, IT and telecom) And Region – Global Analysis of Market Size, Share & Trends For 2021–2022 And Forecasts To 2032

PRODUCT OVERVIEW

Digital advertising is increasing as it is an easy, convenient and useful way of promoting products and services by utilizing the digital media/ tools. Digital advertising is turning as a competitive task as it increases the transformation digitally due to which the industries are concentrating to invest on digital advertising. Several industries are focusing on changing their marketing strategies by adopting digital ad spending for their businesses. The duration of ads also impacts the growth of the market. Various devices have various types of advertisements, but people prefer smartphones over desktops dur to the convenience to carry. The digital ads on mobile are expected to grow during the forecast period.

MARKET HIGHLIGHTS

Global Digital Ad Spending Market is expected to project a CAGR of 11.8% during the forecast period

The Global Digital Ad Spending Market was valued at 524.06 billion USD in 2021 and is expected to reach 1,782.7 billion by 2032, growing at a CAGR of 11.8% in the forecast period, i.e., 2022-2032 owing to the increased demand for internet during the pandemic which resulted in the growth of online advertising and increasing the share of Global Digital Ad Spending market. The rise in social networking activities in various sites and online portals resulted in an increase of online streaming which resulted in the Global Digital Ad Spending Market to grow. There is a rise in digital spending and advancements in the technology the market which will also assist in the market to grow during the forecast period. The rising number of internet users helped the online advertising market growth and led to evolution of different forms of digital advertising.

GLOBAL DIGITAL AD SPENDING MARKET: SEGMENTS


Video format segment is expected to grow with a higher CAGR during 2022-32

Global Digital Ad Spending Market is classified based on the Add Format into Social media, Video, Search engine. Video format segment is expected to grow during the forecast period owing to the increased spending on television advertisement which reduced the digital video marketing spending and is expected to boost during the forecast period. Video ads are used by the companies as these are in trend during the recent years and Visual ads provide a better understanding by involving the product. Major investments in the total advertising budget are for the mobile and desktop advertising.

Financial service & insurance segment is expected to grow with a higher CAGR during 2022-32

Global Digital Ad Spending Market is classified based on the End User is segmented Retail, Health care, Automotive, Media and entertainment, Education, Banking, Financial service & insurance, Transport and tourism, IT and telecom. The financial service & insurance market is expected to exceed in the market with high share in terms of revenue in the digital advertising market.
MARKET DYNAMICS
Growth Drivers

Growing Entertainment Industry

Increasing Usage Of Internet

Restraint

Strict regulatory norms and security issues may hamper the market growth

GLOBAL DIGITAL AD SPENDING MARKET:


Key Players
  • Dell Technologies Inc.
Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis
  • Alibaba Group Holdings Limited
  • Amazon Web Services, Inc
  • Honeywell International, Inc.
  • Microsoft Corporation
  • EON Reality Inc.
  • Google
  • Atheer, Inc
  • Blippar.com Ltd.
  • Twitter Inc.
  • Curiscope
  • Barco N.V.
  • Other Prominent Players

GLOBAL DIGITAL AD SPENDING MARKET: REGIONS


Global Digital Ad Spending Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. Based on regional analysis., North America dominated the market with largest share owing to the high awareness of people to use smartphones and various activities related to online. Due to the presence of major key players of the market specialized in online advertising, the region is expected to dominate the market share. The market is driven by using digital media, including social media apps, and search engines. The trend of online shopping from ecommerce websites also resulted in market growth.

GLOBAL DIGITAL AD SPENDING MARKET REPORT ALSO CONTAINS ANALYSIS ON:


Global Digital Ad Spending Market Segments:
  • By Add Format
  • Social media
  • Video
  • Search engine
  • By Platform Used
  • Mobile
  • Laptop
  • Desktop
  • Others
  • By End User
  • Retail
  • Health care
  • Automotive
  • Media and entertainment
  • Education
  • Banking
  • Financial service & insurance
  • Transport and tourism
  • IT and telecom
  • Global Digital Ad Spending Market Dynamics
  • Global Digital Ad Spending Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies Involved in the Market
  • Value Chain of the Market
  • Market Drivers and Restraints
Reasons to Purchase this Report
  • Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
  • Provision of market value (USD Billion) data for each segment and sub-segment
  • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
  • The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
  • Provides insight into the market through Value Chain
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • 3-month post-sales analyst support.
*Please Note: The report will be delivered in 4-5 business days upon order confirmation*


1. Executive Summary
1.1. Regional Market Share
1.2. Business Trends
1.3. Global Digital Ad Spending Market: COVID-19 Outbreak
1.4. Regional Trends
1.5. Segmentation Snapshot
2 Research Methodology
2.1. Research Objective
2.2. Research Approach
2.3. Data Sourcing and Methodology
2.4. Primary Research
2.5. Secondary Research
2.5.1. Paid Sources
2.5.2. Public Sources
2.6. Market Size Estimation and Data Triangulation
3 Market Characteristics
3.1. Market Definition
3.2. Global Digital Ad Spending Market: COVID-19 Impact
3.3. Key Segmentations
3.4. Key Developments
3.5. Allied Industry Data
4 Global Digital Ad Spending Market – Industry Insights
4.1. Industry Segmentation
4.2. COVID-19 overview on world economy
4.3. Industry ecosystem Channel analysis
4.4. Innovation & Sustainability
5 Macroeconomic Indicators
6 Recent Developments
7 Market Dynamics
7.1. Introduction
7.2. Growth Drivers
7.3. Market Opportunities
7.4. Market Restraints
7.5. Market Trends
8 Risk Analysis
9 Market Analysis
9.1. Porters Five Forces
9.2. PEST Analysis
9.2.1. Political
9.2.2. Economic
9.2.3. Social
9.2.4. Technological
10 Global Digital Ad Spending Market
10.1. Overview
10.2. Historical Analysis (2016-2021)
10.2.1. Market Size, Y-o-Y Growth (%) and Market Forecast
11 Global Digital Ad Spending Market Size & Forecast 2022A-2032F
11.1. Overview
11.2. Key Findings
11.3. Market Segmentation
11.3.1. By Add Format
11.3.1.1. Social media
11.3.1.1.1. By Value (USD Million) 2022-2032F
11.3.1.1.2. Market Share (%) 2022-2032F
11.3.1.1.3. Y-o-Y Growth (%) 2022-2032F
11.3.1.2. Video
11.3.1.2.1. By Value (USD Million) 2022-2032F
11.3.1.2.2. Market Share (%) 2022-2032F
11.3.1.2.3. Y-o-Y Growth (%) 2022-2032F
11.3.1.3. Search engine
11.3.1.3.1. By Value (USD Million) 2022-2032F
11.3.1.3.2. Market Share (%) 2022-2032F
11.3.1.3.3. Y-o-Y Growth (%) 2022-2032F
11.3.2. By Platform Used
11.3.2.1. Mobile
11.3.2.1.1. By Value (USD Million) 2022-2032F
11.3.2.1.2. Market Share (%) 2022-2032F
11.3.2.1.3. Y-o-Y Growth (%) 2022-2032F
11.3.2.2. Laptop
11.3.2.2.1. By Value (USD Million) 2022-2032F
11.3.2.2.2. Market Share (%) 2022-2032F
11.3.2.2.3. Y-o-Y Growth (%) 2022-2032F
11.3.2.3. Desktop
11.3.2.3.1. By Value (USD Million) 2022-2032F
11.3.2.3.2. Market Share (%) 2022-2032F
11.3.2.3.3. Y-o-Y Growth (%) 2022-2032F
11.3.2.4. Others
11.3.2.4.1. By Value (USD Million) 2022-2032F
11.3.2.4.2. Market Share (%) 2022-2032F
11.3.2.4.3. Y-o-Y Growth (%) 2022-2032F
11.3.3. By End User
11.3.3.1. Retail
11.3.3.1.1. By Value (USD Million) 2022-2032F
11.3.3.1.2. Market Share (%) 2022-2032F
11.3.3.1.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.2. Health care
11.3.3.2.1. By Value (USD Million) 2022-2032F
11.3.3.2.2. Market Share (%) 2022-2032F
11.3.3.2.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.3. Automotive
11.3.3.3.1. By Value (USD Million) 2022-2032F
11.3.3.3.2. Market Share (%) 2022-2032F
11.3.3.3.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.4. Media and entertainment
11.3.3.4.1. By Value (USD Million) 2022-2032F
11.3.3.4.2. Market Share (%) 2022-2032F
11.3.3.4.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.5. Education
11.3.3.5.1. By Value (USD Million) 2022-2032F
11.3.3.5.2. Market Share (%) 2022-2032F
11.3.3.5.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.6. Banking
11.3.3.6.1. By Value (USD Million) 2022-2032F
11.3.3.6.2. Market Share (%) 2022-2032F
11.3.3.6.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.7. Financial service & insurance
11.3.3.7.1. By Value (USD Million) 2022-2032F
11.3.3.7.2. Market Share (%) 2022-2032F
11.3.3.7.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.8. Transport and tourism
11.3.3.8.1. By Value (USD Million) 2022-2032F
11.3.3.8.2. Market Share (%) 2022-2032F
11.3.3.8.3. Y-o-Y Growth (%) 2022-2032F
11.3.3.9. IT and telecom
11.3.3.9.1. By Value (USD Million) 2022-2032F
11.3.3.9.2. Market Share (%) 2022-2032F
11.3.3.9.3. Y-o-Y Growth (%) 2022-2032F
12 North America Digital Ad Spending Market Size & Forecast 2022A-2032F
12.1. Overview
12.2. Key Findings
12.3. Market Segmentation
12.3.1. By Add Format
12.3.2. By Platform Used
12.3.3. By End User
12.4. Country
12.4.1. United States
12.4.2. Canada
13 Europe Digital Ad Spending Market Size & Forecast 2022A-2032F
13.1. Overview
13.2. Key Findings
13.3. Market Segmentation
13.3.1. By Add Format
13.3.2. By Platform Used
13.3.3. By End User
13.4. Country
13.4.1. Germany
13.4.2. United Kingdom
13.4.3. France
13.4.4. Italy
13.4.5. Spain
13.4.6. Russia
13.4.7. Rest of Europe (BENELUX, NORDIC, Hungary, Turkey & Poland)
14 Asia Digital Ad Spending Market Size & Forecast 2022A-2032F
14.1. Overview
14.2. Key Findings
14.3. Market Segmentation
14.3.1. By Add Format
14.3.2. By Platform Used
14.3.3. By End User
14.4. By Country
14.4.1. India
14.4.2. China
14.4.3. South Korea
14.4.4. Japan
14.4.5. Rest of APAC
15 Middle East and Africa Digital Ad Spending Market Size & Forecast 2022A-2032F
15.1. Overview
15.2. Key Findings
15.3. Market Segmentation
15.3.1. By Add Format
15.3.2. By Platform Used
15.3.3. By End User
15.4. Country
15.4.1. Israel
15.4.2. GCC
15.4.3. North Africa
15.4.4. South Africa
15.4.5. Rest of Middle East and Africa
16 Latin America Digital Ad Spending Market Size & Forecast 2022A-2032F
16.1. Overview
16.2. Key Findings
16.3. Market Segmentation
16.3.1. By Add Format
16.3.2. By Platform Used
16.3.3. By End User
16.4. Country
16.4.1. Mexico
16.4.2. Brazil
16.4.3. Rest of Latin America
17 Competitive Landscape
17.1. Company market share, 2021
17.2. Key player overview
17.3. Key stakeholders
18 Company Profiles
18.1. Dell Technologies Inc
18.1.1. Company Overview
18.1.2. Financial Overview
18.1.3. Key Product; Analysis
18.1.4. Company Assessment
18.1.4.1. Product Portfolio
18.1.4.2. Key Clients
18.1.4.3. Market Share
18.1.4.4. Recent News & Development (Last 3 Yrs.)
18.1.4.5. Executive Team
18.2. Alibaba Group Holdings Limited
18.3. Amazon Web Services, Inc
18.4. Honeywell International, Inc.
18.5. Microsoft Corporation
18.6. EON Reality Inc.
18.7. Google
18.8. Atheer, Inc
18.9. Blippar.com Ltd.
18.10. Twitter Inc
18.11. Curiscope
18.12. Barco N.V.
18.13. Other Prominent Players
19 Appendix
20 Consultant Recommendation

$4,950
$7,500

Research Assistance

US: 800.298.5699
Int'l: +1.240.747.3093
Live help
Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Other tasks

Cookie Settings