Specialty Malt Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
The global specialty malts market is set to experience significant growth over the coming years. The market was valued at $2.5051 billion in 2024 and is projected to reach $3.878 billion by 2031, growing at a CAGR of 6.4%. Specialty malts are produced from a variety of grains, including barley, rice, wheat, corn, and soybean. These malts are highly valued in the food and beverage industry for their ability to enhance flavor, texture, and color in products. Western Europe leads in specialty malt consumption, with France and Belgium being major exporters. Asia-Pacific, particularly China and India, is also showing substantial growth in specialty malt demand.
Health Benefits and Rising Popularity of Non-Alcoholic Drinks
Specialty malts are rich in antioxidants, which play a crucial role in preserving the oxidative stability of beer and other beverages. These antioxidants help limit reactions caused by reactive oxidizing species (ROS), offering health benefits such as the prevention and neutralization of diseases like cancer, cardiovascular ailments, and neuronal disorders. This high antioxidant property is expected to drive the demand for specialty malts.
The growing popularity of non-alcoholic drinks, including health and energy drinks, is significantly boosting the specialty malts market. Specialty malts, made from germinated cereal grains like barley, are rich in minerals, fiber, proteins, and vitamin B. These extracts are used as nutritional supplements and flavor enhancers in health drinks. Major brands in India, such as Horlicks, Bournvita, Complan, and Amul, are incorporating specialty malt to enhance the flavor and nutritional value of their products.
Booming Brewery Sector in Developing Countries
China is poised to become the largest beer market globally, driven by increasing disposable income and changing demographics. Major beer brands in China, including Snow beer, Tsingtao, Yanjing, Harbin, and Loashan, are capitalizing on this trend. India also presents a significant opportunity for U.S. exporters of liquid yeasts, hops, and specialty malt. Craft beer consumption in India is growing at an impressive rate, with specialty ingredients becoming increasingly popular.
Versatility and Multifunctionality of Specialty Malts
Specialty malts are essential in the brewing process, providing taste, texture, appearance, and flavor to beer and other beverages. Their multifunctional properties make them highly sought after in various food products. For example, rye malt serves as a natural dough conditioner in the bakery industry, offering a sweet, slightly tangy flavor while improving dough elasticity and volume.
The bakery industry is witnessing a shift towards natural and organic ingredients, with specialty malts playing a key role. Malted barley, a natural sweetener, enhances the flavor and color of baked goods like pizzas and tortillas, replacing highly refined sugars and non-nutritive syrups. Strict regulatory norms on food additives are pushing manufacturers to develop clean label products, further driving the demand for specialty malts.
Regional Insights: Europe and East Asia Lead the Market
In Europe, the U.K. is expected to see significant growth in the roasted malt segment, driven by high demand and innovative product offerings. China's dominance in the East Asian specialty malt market is attributed to its high production and export capacity, particularly in processed barley.
End-Use Industry Trends
The global specialty malts market caters to various end-use industries, including food, beverages, and dairy products. Powdered specialty malt is particularly popular, seeing significant demand from manufacturers of dairy and frozen food products, bakery and confectionery items, and other food products. The dry form of malted barley is expected to expand substantially due to its versatility and wide range of applications.
Specialty malts hold a major share in the beverage industry, especially in brewing, which accounts for a large portion of the market. The hypermarkets/supermarkets segment remains a crucial distribution channel for specialty malts, catering to the increasing consumer demand for quality food and beverage products.
Competitive Analysis and Key Players
Leading manufacturers in the specialty malts market are focusing on innovation, development, acquisitions, mergers, and expansions to enhance product quality and market reach. For instance, Boortmalt's acquisition of Cargill Malt expanded its production capabilities across multiple continents. Mich. Weyermann GmbH & Co. KG and Palatia Malz GmbH have also made significant investments in capacity expansion and new product introductions. Patagoniamalt's acquisition of Kosher certification highlights the industry's commitment to quality and industry standards.
Prominent companies in the specialty malts market include Malteurop, Weyermann, Canada Malting, Rahr, IREKS, Bestmalz, Prairie Malt / Boortmalt, Munton’s, Crisp, Baird’s, Simpson’s, Viking, Patagonia, Proximity, Epiphany, Soufflet, Axereal, and Great Western.
Market Segmentation
The specialty malts market is segmented by grade, type, source, end-use, extract type, and region.
• By Grade: Food Grade, Brewing Grade Organic
• By Type: Caramelized Malt, Roasted Malt
• By Source: Barley, Wheat, Ryes, Oat, Others
• By End-Use:
Food (Dairy & Frozen Food products, Bakery & Confectionery, Others)
Beverages (Alcoholic - Brewing, Distilling; Non-Alcoholic - Health Drinks, Energy Drinks, Others)
• By Extract Type: Dry, Liquid, Malt Flours
• By Region: North America, Latin America, Europe, South Asia & Pacific, East Asia, Middle East & Africa
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