Shampoo Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
Shampoos have become an indispensable part of personal care routines worldwide, with the global market witnessing significant growth. Factors such as increasing prevalence of hair-related disorders, changing lifestyles, urbanization, and rising environmental pollution are driving the expansion of the shampoo market. Consumers are increasingly conscious of personal hygiene and wellbeing, leading to higher spending on personal care products.
Market Dynamics
The global shampoo market, assessed by Fairfield Market Research, is projected to grow from $33 billion in 2024 to $48 billion by 2031. A key driver of this growth is the Asia-Pacific, East Asia, and Japan (APEJ) region, expected to dominate the market in terms of value throughout the assessment period. APEJ's shampoo market is characterized by a moderate CAGR, reflecting its attractiveness and potential for expansion.
Segment Insights
Cosmetic Shampoo Segment:
The cosmetic shampoo segment is anticipated to experience a sluggish Compound Annual Growth Rate (CAGR) from 2024 to 2031, according to projections from Fairfield Market Research. By 2031, this segment is slated to reach a considerable value. Despite accounting for a significant portion of the product type segment's revenue share in 2023, it is expected to witness a decline in market share by 2031.
Economy Segment:
On the other hand, the economy segment is forecasted to exhibit growth during the assessment period from 2024 to 2031. By 2031, it is expected to achieve a notable figure. Although the economy segment is estimated to hold more than half of the revenue share in the price segment, it is projected to experience a decrease in market share by 2031 compared to 2024.
Competitive Landscape
Leading companies driving the expansion of the global shampoo market include The Unilever Group, Henkel AG & Co. KGaA, The Procter & Gamble Company, Church & Dwight Co., Inc., Kimberly Clark Corporation, Kao Corporation, Beiersdorf Aktiengesellschaft, Amway Corporation, Shiseido Company Limited, and The Detox Market Inc. These companies are expected to remain active in the market through 2022, leveraging innovative products and aggressive marketing strategies to maintain their competitive edge.
The global shampoo market is on a trajectory of steady growth, fueled by factors such as increasing consumer awareness, lifestyle changes, and product innovations. With the APEJ region leading in terms of revenue, manufacturers and stakeholders are poised to capitalize on the growing demand for shampoos worldwide.
Shampoo Market Segmentation
Product Type
• Cosmetic Shampoo
• Herbal Shampoo
• Dry Shampoo
• Others
Price
• Economy
• Mid
• Premium
Demographic
• Men
• Women
• Kids
Distribution Channels
• Supermarket/Hypermarket
• Convenience Store
• Specialty Store
• Drug Store
• Online
Region
• North America
• Latin America
• Europe
• Japan
• Asia Pacific excluding Japan
• Middle East and Africa
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