Portable Battery Pack Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Portable Battery Pack Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

A portable battery pack is an electrical storage device that can be charged and discharged into a load.The market size for portable battery packs is projected to grow from $14.15 billion in 2024 to $35.01 billion by 2031, with a compound annual growth rate (CAGR) of 13.80%.

It is widely used in automotive and electrical industries, providing mobile power supplies that make it easy to charge smartphones, phablets, tablets, and other 3C accessories on the go. Portable battery packs consist of a special battery and a circuit to regulate power flow, storing electrical energy for use in charging cell phones and other devices. The power bank capacity and current charge level determine how long it takes to fully charge. Li-ion and lithium polymer batteries, known for their higher energy density, are more common in portable battery packs compared to nickel-cadmium and nickel metal hydride batteries. When designing these packs, three key aspects are considered: system safety, accuracy in fuel gauging, and battery charging.

The global market for portable battery packs is expected to rise during the forecast period due to an increase in infrastructure construction activities in developing nations like India. The market is also thriving due to the government's growing support for electric vehicles and the rapid rise in global warming. Recently, lithium-ion polymer-based batteries have been adopted as power sources for automobiles and electronic devices.

Innovative methodologies are creating opportunities for major players in the portable battery market. These methodologies will enable the next generation of internet of things (IoT) devices powered by portable batteries. Medical and consumer devices like diagnostic monitoring patches, fitness bands, and hearing aids, which require portable batteries, are extremely popular. The plastic and metal used in the production of portable battery-powered products must meet standards for chlorinated plastic, fire resistance, and the type of metal used.

Regional Market Analysis

In the regional market Analysis, North America held a leading market share in the global Analysis and is expected to retain its leading position throughout the forecast period. Meanwhile, demand for portable battery packs in the Europe region is also significant.

Restraints in the Portable Battery Pack Market

One of the primary restraints in the portable battery pack market is the constant threat of piracy. Counterfeit power banks, made from poor-quality materials with shorter lifespans, are offered at competitive prices despite their low overall quality, gaining consumers' attention and restraining the market's growth.

Recent Developments
• In August 2020, Anker launched the Power Core Play 6700, a mobile battery bank for smartphone gaming. This product features a 6,700mAh Lithium Polymer battery and a 15W USB-A and USB-C port for greater smartphone compatibility.
• In June 2020, Xiaomi introduced the 10,000mAh MI power bank, focusing on product development to broaden its product line.

Market Dynamics in the U.S. and China

United States: The portable battery pack market in the U.S. is growing due to an increasing emphasis on advanced features. Manufacturers are adding USB Type-C connectivity and fast charging features to their devices. The market was estimated to have the largest share.

China: The presence of a robust distribution network drives the market. Companies focus on establishing distribution channels like multi-brand distributors and retailers of mobile accessory products, gaining a competitive advantage. Online shopping is the most widely used distribution method, contributing to the market's growth.

Growth Factors in Europe

Germany: Germany holds the largest share in the European portable battery pack market. Factors such as increased spending on smart and connected home appliances, coupled with mobility features, provide a lucrative environment for the adoption of portable battery packs.

Category-wise Insights

Battery Type: The Li-ion (Lithium-ion) Batteries segment holds a larger share of the market. Lithium-ion batteries are the most widely used and preferred rechargeable battery type for portable devices. Due to their longevity, demand for these batteries is expected to remain high until a better substitute is discovered.

Mobile Phones: The demand for mobile phones is increasing in the portable battery pack market. The rise in smart devices has made mobile phones and laptops essential. Portable batteries help charge devices when traveling or during power outages, driving the market's growth.

Price Range: Low-priced portable battery packs are the fastest-growing segment by price range. Technological developments will improve low-priced devices over time, attracting a wider market.

Competitive Analysis

The global integrated portable battery pack market's key players focus on mergers, acquisitions, and geographical expansion. Companies aim for product innovation and strategic partnerships to enhance their portfolios and meet the demand of an expanding customer base. Introducing new products and forming strategic partnerships are critical strategies in this market.
• In October 2021, Anker announced the debut of its new MagSafe-compatible accessories, including a battery pack, car charger, and desktop chargers.
• In August 2021, Oppo introduced its own series of magnetic wireless chargers, similar to Apple's MagSafe. MagVOOC features a 4500 mAh battery and a 20W charging output, showcasing the potential for new battery and charging technologies to transform the way we power and recharge electronics.

Key Companies Profiled
• BYD Company Limited
• Energizer Holdings Inc.
• Mophie Inc.
• Simplo Technology Co. Ltd.
• Sony Corporation
• Panasonic Corporation
• Anker Technology Co. Limited
• CHEERO USA INC.
• Belkin
• Intex Technologies
• Samsung
• Yoobao
• Huawei
• Xiaomi
• AsusTeK

Key Segments of Portable Battery Pack Market Research

By Battery Type:
• Li-ion (Lithium-ion) Batteries
• Li-polymer (Lithium-Polymer) Batteries
• Nickel Metal Hydride Batteries
• Ni-Cd (Nickel Cadmium) Batteries

By Capacity:
• 1,000 mAh to 2,500 Portable Battery Packs
• 2,500 to 5,000 mAh Portable Battery Packs
• 5,000 to 7,500 mAh Portable Battery Packs
• 7,500 to 10,000 mAh Portable Battery Packs
• Above 10,000 mAh Portable Battery Packs

By Product Type:
• Portable Battery Packs for Mobile Phones
• Portable Battery Packs for Tablets
• Others (Portable Media Players and Other Electronic Devices)

By Price Range:
• Low-priced Portable Battery Packs
• Mid-priced Portable Battery Packs
• High-priced Portable Battery Packs

By Region:
• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East and Africa (MEA)

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