Pasta Couscous Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Pasta Couscous Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

The pasta segment is set to lead the global pasta and couscous market, driven by a growing consumer preference for convenient, healthy, and affordable food options. This press release outlines the expected growth and the factors contributing to the attractiveness of the pasta segment in the market.

High Revenue Share and Growth Projection

The pasta segment is forecasted to hold a significant share of the global pasta and couscous market throughout the forecast period. With an anticipated value considerably higher than current figures, the segment is expected to grow at a consistent CAGR, leading to a substantial increase in market value. The segment is projected to generate notable absolute and incremental dollar opportunities, maintaining its dominance with a significant revenue share.

Increasing Awareness of Pasta Benefits

The increasing awareness of the benefits of pasta is expected to positively influence the pasta segment. Young consumers with busy lifestyles prefer convenient, easy-to-cook, and affordable food options. Pasta, along with couscous, meets these needs, offering health benefits such as being gluten-free and whole grain. Additionally, pasta is a popular healthy food choice among families, particularly those with children.

Demand from Working Women and Younger Population

The rising number of working women and younger individuals with hectic lifestyles in regions like Asia Pacific and the Middle East are driving the demand for convenient and healthy food options. This trend is expected to fuel the growth of the pasta segment during the forecast period. Rapid economic development has significantly improved the lifestyle of the middle class, increasing the number of working family members and disposable income, which has changed food consumption patterns.

Rise in Convenience Food Consumption

The growing consumption of convenience foods is likely to boost the pasta segment's growth. The raw materials required for pasta production, such as wheat, barley, rice, and maize, are widely cultivated and readily available globally, positively impacting the segment.

Shift Towards Healthier Food Choices

Changing lifestyles and eating habits, along with rising obesity rates, are leading to a rapid consumer shift towards high-protein, gluten-free, and low-calorie food products. The demand for such healthy food options is increasing significantly in countries like the U.S., U.K., and Japan. Manufacturers are responding to this demand by offering value-added pasta and other convenience food products with additional nutritional benefits, driving robust development in the pasta segment.

Contribution of Organized Retail Format

A significant percentage of the total revenue from pasta and couscous products comes from the organized retail format. As economies grow, the retail chain is expanding rapidly, which is predicted to drive demand for pasta in developing economies.



Regional Market Insights

In North America, the pasta segment is expected to hold a relatively high revenue share in the pasta and couscous market over the forecast period. The segment is projected to experience significant growth in value by the end of the forecast period. In Latin America, the pasta segment is anticipated to create considerable absolute and incremental dollar opportunities. Europe is also likely to see steady growth in the pasta segment during the forecast period. In the Asia Pacific region, the pasta segment is projected to achieve a substantial market value.

Competitive Analysis
• The Hain Celestial Group, Inc.
• Valeo Foods Group Limited
• Pastificio Antonio Pallante S.R.L.
• Pasta Foods Ltd.
• US Durum Products Ltd.
• Regina Pasta & Food Industries
• Nestle S.A.
• Ebro Foods S.A.
• Weikfield Foods Pvt. Ltd.
• ITC Foods Limited
• Others

Market Segmentation

By Product Type
• Pasta
• Ravioli
• Macaroni
• Angel Hair
• Spaghetti
• Farfalle
• Fusilli
• Penne
• Others
• Couscous
• Traditional
• Whole Grain

By Region
• North America
• Europe
• APAC
• Latin America
• Middle East and Africa

By Raw Material
• 100% Durum wheat semolina
• 100% Wheat
• Mix (Durum wheat semolina & Wheat)
• 100% Barley
• 100% Rice
• 100% Maize
• Multigrain
• Others

By Distribution Channel
• Supermarket/Hypermarket
• Convenience Stores
• Unorganized Small Stores
• Online Channels
• Others

By Form
• Dried
• Fresh/Chilled
• Others

Please note: Delivery Timelines - 5 working days.