Organic Pasta Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
Fairfield Marker Research has conducted an in-depth analysis of the organic pasta market, revealing a promising outlook for this thriving industry. The report predicts that the organic pasta market will reach a value of US$ 690 Million by the end of 2024, with a remarkable 11% value CAGR anticipated during the forecast period. This robust growth is primarily attributed to the increasing consumer expenditure on organic foods and a strong preference for natural, chemical-free products.
Key Trends in the Organic Pasta Market
• Growing Consumer Preference towards Non-GMO Products Profiting the Market Growth: In response to rising health concerns, consumers worldwide are gravitating towards clean label products, including non-GMO and organic offerings. North America, South Asia, and Europe are leading regions where consumers actively seek products with non-GMO claims, spurring demand for non-GMO organic pasta.
• Manufacturers Strategizing on Better Positioning of Pasta Products: Evolving consumer preferences necessitate innovation in product offerings to meet changing demands. Manufacturers are investing in research and development to cater to these shifting consumer expectations. Intense competition has driven a quest for innovative organic pasta products among manufacturers.
• High Inclination of GEN-Z and Millennials towards Farinaceous Products: Traditional pasta has seen decreased popularity among millennials and Gen Z, leading to a surge in R&D efforts to create innovative pasta made from pulses and legumes. These products align with the health-conscious choices and clean label preferences of younger consumers.
• Rising Health Concerns among Consumers Affect Pasta Sales: As the demand for healthier food and beverage options continues to rise, food manufacturers are increasingly using healthier ingredients. Traditional pasta made from durum wheat has faced criticism for being less healthy, causing a decline in consumption. However, manufacturers are adapting by offering healthier pasta options, fueling global demand.
Country-wise Insights
• Dominance of North America: North America, particularly the United States, leads the global organic pasta market. The United States is the largest consumer of organic pasta globally, with a growing demand driven by new product variations, particularly filled pasta.
• Asia Pacific's Growing Appetite for Organic Pasta: The Asia-Pacific region is witnessing a surge in demand for pasta, driven by the preferences of young millennials and the rising popularity of fast food. Sales of organic pasta in Asia-Pacific are projected to grow at an impressive rate in the coming years.
Competitive Analysis
The organic pasta market is characterized by consolidation in developed countries and fragmentation in developing ones. Leading manufacturers are adapting to increasing health concerns by innovating and customizing products to meet consumer needs. Prominent players in the market include:
• Ebro Foods Inc.: Expanding its global presence by establishing sales offices in regions with potential demand growth.
• Barilla Group: Focused on product innovation and adapting to changing consumer demands. Expanding production facilities to meet increasing pasta demands.
• Ancient Harvest: A brand under the Quinoa Corporation known for pasta made from quinoa and other organic ingredients. All products are certified non-GMO, organic, and gluten-free.
• Ronzoni: Part of Riviana Foods, Inc., a subsidiary of Ebro Foods, Inc. Ronzoni has gained popularity in the United States, ranking among the top 5 dry pasta brands. The brand offers innovative products and employs active promotional strategies.
Key Companies Profiled
• Barilla Group
• TreeHouse Foods, Inc.
• Pastas Gallo
• S R Foods
• Nestle S.A.
• General Mills
• Ebro Foods, S.A.
• Lam Soon Group
• Dakota Growers
• De Cecco Company
• Delverde Industrial Alimentari S.p.a.
• George DeLallo Company
• Prairie Harvest
• NatureLandOrganics
• Dalla Costa Alimentare Srl
Organic Pasta Industry Research by Category
By Source:
• Wheat
• Rice
• Legumes
• Buckwheat
• Oats
• Others (Fava Beans, Quinoa, etc.)
By Product Type:
• Penne
• Spaghetti
• Elbows
• Fettuccine and Linguine
• Filled Pasta
• Others (Angel Hair, Farfalle, etc.)
By Packaging:
• Boxes
• Trays
• Packets and Pouches
By Category:
• Fresh
• Dried
By Distribution Channel:
• Business to Business
• Business to Consumer
Hypermarkets/Supermarkets
Convenience Stores
Discounters
Online Retail & Others
By Region:
• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa
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