Neck and Shoulder Massager Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
The global neck and shoulder massager market are poised for significant expansion, with anticipated revenue of US$ 4,100 million in 2024, as reported by Fairfield Market Research. This dynamic market is set to experience accelerated demand, with top market players already holding a prominent share of the neck and shoulder massager market in 2024. Projections indicate that the global market for neck and shoulder massagers will achieve a remarkable US$ 8,100 million by 2031.
Key Market Trends and Drivers:
E-Commerce Revolution:
• The rapid growth of e-Commerce platforms has created opportunities for market players to showcase and sell a variety of neck and shoulder massagers, enhancing the overall shopping experience for consumers.
• Online shopping allows for easy product comparison, access to customer reviews, and a wide range of choices, contributing to the growth of this market segment.
Rise of Portable Massagers:
• The market for portable massagers is witnessing significant growth and is expected to continue expanding.
• Portable neck and shoulder massagers, with their convenience and various features, are gaining popularity among health-conscious consumers.
U.S. Market's Embrace of Wellness:
• In the United States, massage therapy is being recognized as a holistic approach to addressing various health issues related to aging.
• As the aging population in the U.S. increases, the demand for neck and shoulder massage equipment is expected to rise, promoting market growth.
Sports and Tourism Activities in Germany:
• Germany's strong sports culture and tourism industry are contributing to the demand for neck and shoulder massagers.
• The establishment of commercial locations where massage equipment can be used is expected to further drive market growth in the country.
Growing Health Awareness in China:
• China, with its early adoption of advanced technology and fitness awareness, is witnessing robust growth in the neck and shoulder massager market.
• Strong market presence of major companies and a focus on fitness and wellness are fueling revenue growth.
Fitness Awareness in India:
• India's neck and shoulder massager market is on the rise, driven by increasing fitness consciousness among millennials.
• The expansion of body spas and fashion styling locations across the country is expected to boost the market in the coming years.
Competitive Analysis:
Market players are exploring new strategies to expand their product presence across regions, given the intensifying competition. Established companies are reevaluating their marketing strategies, focusing on collaborations, partnerships, and product innovation to drive market growth.
Key Companies Profiled:
• JSB Health & Fitness Pvt. Ltd
• Nekteck
• OSIM International
• HoMedics
• Family Inada Co., Ltd.
• FUJIIRYOKI
• Human Touch
• SKG
• Panasonic Corp.
• Beurer GmbH
• Wenzhou Huifan Technology Co., Ltd
• Prospera Corp.
• CERAJADE KYOSUNGMED
• Others
Key Segments Covered in Neck and Shoulder Massager Industry Research
Product Type
• Vibrating Massagers
• Manual Massagers
• Impulse Massagers
• Shiatsu Massagers
• Others
Power Type
• Cordless
• Corded
Price Range
• Below US$ 100
• US$ 100- US$ 200
• US$ 200- US$ 300
• US$ 300 and Above
End User
• Spas & Massage Parlors
• Households
• Physiotherapy Clinics
• Private Hospitals
• Others
Sales Channel
• Direct Sales
• Hypermarkets/Supermarkets
• Specialty Stores
• Departmental Stores
• Multi-Brand Stores
• Online Retailers
• Other Sales Channels
Region
• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa (MEA)
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