Natural Organic Personal Care Product Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East an

Natural Organic Personal Care Product Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

According to a new study by Fairfield Market Research, the global natural and organic personal care market is projected to generate a revenue of US$ 25.63 billion in 2024. The worldwide demand for natural and organic personal care products is set to accelerate at a Compound Annual Growth Rate (CAGR) of 11.9%, reaching an estimated market valuation of US$ 55 billion by 2031.

Understanding Natural vs. Organic: Key Differences

Natural and organic are two distinct concepts often used interchangeably. However, there are important distinctions between these terms. ""Natural"" on a label generally signifies that the ingredients are derived from nature, but this does not imply they are organic. Natural products can still contain chemicals, whereas organic products are grown without pesticides, chemicals, or artificial fertilizers and are non-GMO.

Market Trends: Consumer Demand and Market Growth

Consumer inclination towards clean label personal care products is shifting significantly due to increased awareness of the benefits of natural and organic ingredients. This shift has been driven by concerns over toxic ingredients in synthetic personal care products, resulting in steady market growth in recent years.

""The demand for transparency in product ingredients is driving growth in the natural and organic personal care market, Consumers want products that are not only effective but also safe and environmentally friendly.""

How Sustainability is the Key Market Driver for Natural and Organic Personal Care

Numerous new and independent manufacturers have introduced water-free or water-conscious products, solid cosmetics, and zero-waste concepts. For example, Lamazuna, a pioneer in solid beauty in France, debuted new solid scents, and French company Balade en Provence unveiled a solid eye cream based on borage oil.

Innovative and Attractive Packaging Boosts Sales

The obsession with achieving a flawless and attractive look has become crucial for the mass population. Consumers are keen to use skincare-grooming products that brighten their skin complexion and provide smoothness. The purchase of such skincare products depends on their beneficial properties and attractive packaging. Innovative packaging is a key differentiator among brands, enhancing product appeal and distinguishing them in a competitive market.

Evolving New Forms of Packaging Catering to Changing Consumer Needs

Packaging is a significant concern for companies in the consumer products category. Evolving consumer habits have led to changes in packaging, ensuring an effective and convenient experience for end users. The demand for convenient and solution-oriented products in the skincare category has increased considerably, driving high demand for airless packaging. This trend is due to increasing research and development to include new ingredients in different products.

Market Consolidation: Entry of New Players

High demand is expected to increase the share of organic personal care products in the overall personal care industry. The launch of new products stimulates market growth. The entry of major multinational companies makes natural and organic products more accessible, consolidating the market. The market for organic personal care products is highly fragmented, with the top nine companies accounting for a significant share. Major players include Bare Escentuals, Aveda, Origins (Estee Lauder), Burt’s Bee (The Clorox Company), The Body Shop International Plc, and Kiehl’s (L'Oreal).

Increasing Sales through E-Commerce Propelling Market Expansion

With increasing purchases of organic and natural products via the Internet, manufacturers are recognizing the potential of e-commerce and expanding product availability through this channel. This trend is expected to continue, supported by the growing adoption of smartphones and apps globally. Online retailing and digital marketing have grown in importance since the epidemic, and high competition among e-commerce retailers is expected to boost market growth in the next five to six years.

Key Market Players:
• Loreal SA
• Amway Corporation
• Beiersdorf
• Benefit Cosmetics LLC
• Chanel S.A.
• Clarins Group
• Coty Inc.
• Estee Lauder Companies Inc.
• Johnson & Johnson
• Kao Corporation
• Laverana GmbH & Co. KG
• LVMH (Moët Hennessy -Louis Vuitton)
• MAC cosmetics
• Mary Kay Cosmetics
• Procter & Gamble Co.
• Revlon Inc.
• Shiseido Co., Ltd.
• Other

The global natural and organic personal care market is segmented into:

Product Type:
• Skin Care
• Body Care
• Hair Care
• Oral Care
• Cosmetics
• Fragrances & Deodorants

End User:
• Commercial
• Residential

Price Range:
• Premium
• Mass

Packaging:
• Pumps & Dispensers
• Compact Cases
• Jars
• Pencils and Sticks
• Tubes
• Sachets
• Others

Consumer Orientation:
• Men
• Women
• Kids

Sales Channel:
• Hypermarkets
• Specialty Stores
• Drug Stores
• Online Retailers
• Departmental Stores
• Convenience Stores

Region:
• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa (MEA)

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