Mens Grooming Products Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Mens Grooming Products Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Men's Grooming Products Market

According to Fairfield Market Research, the global men's grooming products market achieved a significant revenue of US$ 71 billion in 2024. The market is poised for acceleration, with major industry players holding substantial shares. Projections suggest the market will reach US$ 126 billion by 2031, growing at a compound annual growth rate (CAGR) of around 9.0% from 2024 to 2031.

The increasing importance of personal grooming for appearance, intellect, and professionalism is driving the global popularity of men's grooming products. This trend is boosting demand for a wide range of grooming items, including shaving, skin care, and hair care solutions. Innovative products like hair spray, hair fragrances, and beard wax are contributing to the market's significant growth potential.

Impact of Online Retailing and Technological Advancements

Extensive online marketing campaigns and promotions underscore the transformed retail environment, where e-commerce giants and technological advancements have reshaped consumer purchasing habits. The growing online retail industry has propelled growth in consumer goods, offering greater convenience for both buyers and sellers.

E-commerce platforms function as centralized marketplaces, enabling businesses to display their products with clear segmentation, making it easy for customers to find the best options. These sites also allow customers to compare product features and read user reviews, providing valuable feedback for future purchasing decisions.

With rapid technological breakthroughs, businesses are adopting advanced production methodologies to enhance productivity and output while maintaining high manufacturing standards and fostering product innovation. Manufacturers have been concerned about product positioning and customer-specific category specifications. However, the introduction of additional functionalities within products is driving increased customer demand.

Design innovation is rising in the retail industry, particularly in the men’s grooming products market. Consumers are looking for items that offer simplicity, convenience, and speed in their daily routines. Innovations in product design, feature additions, and smart enhancements are expected to significantly influence market trends and consumer preferences.

Challenges of Limited Retail Shelf Space in the Growth Trajectory of the Men’s Grooming Products Market

Retail shelf space is a critical asset for product display, enhancing visibility, and facilitating brand comparison. It attracts consumer attention and strengthens supplier-customer relationships. However, the limited shelf space available for men’s grooming products is expected to hinder the global market's growth shortly. With over 20 different brands competing within limited retail spaces, securing adequate shelf space is a significant challenge.

The comparatively smaller shelf space allocated to men’s personal care products, as opposed to women’s, poses a barrier for new entrants trying to gain a foothold in retail stores.

Additionally, some grooming products are not suitable for all skin types. Continuous use of certain face care products may lead to adverse effects such as drier skin and increased signs of aging. For example, aerosol creams containing surfactant chemicals can prevent hydrating compounds from penetrating the skin, potentially causing side effects like allergic reactions and chemical burns.

An anticipated restraint on the men’s grooming products market growth is the increasing awareness of these adverse effects associated with grooming creams and other personal care products, such as skin reactions, itching, and burns. While there are products tailored for different skin types in women’s face care, similar options are lacking in men’s grooming products.

Country-Specific Insights

Why are Sales in the U.S. Market Increasing?

In recent years, the traditional focus on shaving in men's grooming products has expanded to include broader personal care needs. This shift is evident in the rising sales of beard wax, beard fixers, and beard trimmers, as more men opt for a trimmed beard over a completely shaven look. Influenced by popular media culture and the ""lumberjack"" aesthetic, men are increasingly using various cosmetic products to enhance their appearance. This market is now flooded with sophisticated products catering to these evolving grooming preferences.

How is the U.K. Market Proliferating?

In the U.K., the market for grooming products is driven by the desire of men to appear presentable at work, a notion strongly linked to professionalism and self-confidence. Shaving creams, which help achieve a smoother shave with less irritation and moisturize the skin, are gaining popularity. These products also reduce skin temperature and soften beards before shaving, enhancing blade longevity. Additionally, the convenience of personal grooming products that reduce the need for frequent barber visits is appealing to busy professionals, further stimulating market growth.

Will China’s Regional Brands Maintain Their Dominance in the Market?

In China, grooming is closely tied to cleanliness and looking one's best in a natural state. This cultural emphasis presents an opportunity for improvement through increased awareness and product endorsement. Consequently, China is expected to remain a lucrative market for men’s grooming products in East Asia, as regional brands continue to dominate by catering to these specific grooming needs.

How are India’s Men’s Grooming Products Faring in the Current Scenario?

The Indian market for men’s grooming products is experiencing growth due to the widespread adoption of natural grooming products, increasing internet penetration, and rising e-Commerce usage. Natural grooming products, made from plant-based ingredients, are becoming popular as consumers become more health-conscious. Companies are responding by creating unique products with natural ingredients to cater to this demand. This trend, combined with the growing number of customers using digital technology for online purchases, is expected to drive revenue growth in the near future.

Competitive Analysis

The global market for men's grooming products is moderately competitive, with numerous producers striving for market supremacy. Expansion strategies such as acquisitions, mergers, and partnerships are common. Additionally, manufacturers are focusing on sustainability to appeal to environmentally conscious consumers, further boosting product sales.

Key Companies Profiled
• Procter & Gamble Co
• ITC Limited
• Johnson & Johnson Private Limited
• Unilever PLC
• Coty, Inc.
• L'Oréal S.A
• Edgewell Personal Care Co
• Beiersdorf AG
• Colgate-Palmolive Company
• Kao Corporation
• Estee Lauder Companies, Inc.
• Reckitt Benckiser
• Others

Key Segments Covered in Men’s Grooming Industry Research

By Product Type
• Shave Care
• Shaving Cream
• Shaving Gel
• Razors & Blades
• After Shave Care
• Lotion
• Splash/Gel
• Balm
• Skin Care
• Anti-aging
• Face Wash
• Moisturizers
• Oil-free
• Emulsion
• Multi-purpose
• Hair Care
• Shampoo
• Conditioner
• Styling Products
• Pomade
• Putties & Clay
• Cream
• Wax
• Gel
• Toiletries
• Soap
• Shower & Wash
• Fragrances
• Antiperspirants & Deodorants
• Perfumes
• Colognes
• Others

By Price Range
• Premium
• Mid
• Low

By Distribution Channel
• Hypermarkets/Supermarkets
• Salon/Grooming Clubs
• Drug Stores
• E-commerce/Online
• Retail Stores

By Region
• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• MEA



Please note: Delivery Timelines - 5 working days.