Men Personal Care Products Market - Global Men Personal Care Products Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2030 - (By Product Type Coverage, By Distribution Channel Coverage, By Geographic Coverage and By Com

Men Personal Care Products Market - Global Men Personal Care Products Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2030 - (By Product Type Coverage, By Distribution Channel Coverage, By Geographic Coverage and By Company)


The global market for men personal care products, valued at approximately US$31 billion in 2022, is on track to reach an impressive US$58.5 billion by the end of 2030, according to a comprehensive report by Fairfield Market Research. The market is projected to exhibit a remarkable CAGR of 9.5% between 2023 and 2030.

E-commerce and Personalization Driving Growth

The men personal care products market is experiencing significant growth, with two key trends at the forefront of this expansion:

1. E-commerce Revolution: The convenience of e-commerce has propelled the industry's growth. Consumers can now purchase men personal care items conveniently from their homes or while on the go, driving greater interest and demand for grooming products.

2. Personalization Boom: The market is witnessing rapid expansion in personalized men personal care products. These tailored products allow customers to choose their preferred scents and even opt for fragrance-free options, meeting diverse scent sensitivities and preferences.

Meeting Diverse Skin Needs

Sensitive skin and skin sensitivities are also shaping the market. Some personal care items may contain allergens, perfumes, or preservatives that can cause allergic reactions in individuals with sensitive skin. Correct skincare and grooming products that address these concerns are increasingly in demand.

Segment Trends

In 2022, the skincare category dominated the industry, with a focus on addressing concerns like under-eye bags, puffiness, and fine wrinkles. The grooming segment is expected to experience the fastest growth, particularly products like shaving creams and gels that protect the skin during shaving, reducing the risk of rashes and razor burns.

Retail Dominance and Regional Trends

Hypermarkets and supermarkets dominated sales in 2022, offering customers the opportunity to physically see and select products. Meanwhile, e-commerce is expected to witness substantial growth as businesses leverage custom marketing strategies to engage with customers online.

Throughout the forecast period, North America is anticipated to lead the market, with a rising number of niche and independent businesses catering to diverse grooming and skincare demands. The Asia Pacific region is expected to experience the fastest growth, driven by a cultural emphasis on appearance and personal grooming.

Key Growth Determinants and Barriers

The report identifies three key growth determinants:

1. Men's Skincare Awareness: Men are increasingly recognizing the importance of skincare in their grooming routines, driving demand for specialized skincare products.

2. Natural and Organic Products: Concerns about product ingredients are leading men to prefer natural and organic options, emphasizing environmental responsibility and safety.

3. Product Premiumization: Men are willing to invest in high-quality, premium personal care products, viewing them as a form of self-indulgence and self-care.

However, two major barriers to growth include price sensitivity, with some men hesitant to invest in expensive personal care items, and societal stigma, which has traditionally discouraged men from openly using personal care products.

Emerging Opportunities

The report highlights several emerging opportunities:


1. Beard Care Boom: Growing interest in beard grooming has led to a surge in specialty beard care products, including combs, brushes, shampoos, and oils.

2. Salons and Barbershops: Dedicated men's grooming establishments serve as hubs for grooming trends and product recommendations.

3. Technology Integration: Tech-savvy consumers are drawn to smart grooming products and virtual consultations with skincare specialists and dermatologists.

Leading Companies in the Market

Key players in the global men personal care products market include:

• Procter & Gamble
• Unilever
• Reckitt Benckiser
• Johnson & Johnson
• L'Oréal
• Coty Inc.
• Beiersdorf AG
• Edgewell Personal Care Company
• Kao Corporation
• Estee Lauder Companies, Inc.
• Avon Products
• Shiseido Co. Ltd
• Vi-john Group
• Grooming Lounge
• MALIN+GOETZ

Men Personal Care Products Market is Segmented as Below:

By Product:
• Skin Care
Face Creams
Body and Hand Creams
Cleansers
Sunscreen Lotion
Misc.
• Hair Care
Shampoo & Rinses
Conditioners
Hair Gel & Oils
Misc.
• Grooming
Shaving Cream & Gel
Pre and After Shave
Misc.
• Personal Hygiene
Soaps
Powders
Cologne
Deodorants

By Distribution Channels:
• Hypermarkets & Supermarkets
• E-commerce
• Pharmacy & Drug Stores

By Geographic Coverage:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Please note: The PDF e-mail from publisher version of this report is for a global site license. The Delivery Timelines - 5 working days.


1. Executive Summary
1.1. Global Men Personal Care Products Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2022
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Global Men Personal Care Products Market Outlook, 2018 – 2030
3.1. Global Men Personal Care Products Market Outlook, by Product, Value (US$ Bn), 2018 – 2030
3.1.1. Key Highlights
3.1.1.1. Skin Care
3.1.1.1.1. Face Creams
3.1.1.1.2. Body and Hand Creams
3.1.1.1.3. Cleansers
3.1.1.1.4. Sunscreen Lotion
3.1.1.1.5. Misc.
3.1.1.2. Hair Care
3.1.1.2.1. Shampoo & Rinses
3.1.1.2.2. Conditioners
3.1.1.2.3. Hair Gel & Oils
3.1.1.2.4. Misc.
3.1.1.3. Grooming
3.1.1.3.1. Shaving Cream & Gel
3.1.1.3.2. Pre and After Shave
3.1.1.3.3. Misc.
3.1.1.4. Personal Hygiene
3.1.1.4.1. Soaps
3.1.1.4.2. Powders
3.1.1.4.3. Cologne
3.1.1.4.4. Deodorants
3.2. Global Men Personal Care Products Market Outlook, by Distribution Channels, Value (US$ Bn), 2018 – 2030
3.2.1. Key Highlights
3.2.1.1. Hypermarkets & Supermarkets
3.2.1.2. E-commerce
3.2.1.3. Pharmacy & Drug Stores
3.3. Global Men Personal Care Products Market Outlook, by Region, Value (US$ Bn), 2018 – 2030
3.3.1. Key Highlights
3.3.1.1. North America
3.3.1.2. Europe
3.3.1.3. Asia Pacific
3.3.1.4. Latin America
3.3.1.5. Middle East & Africa
4. North America Men Personal Care Products Market Outlook, 2018 – 2030
4.1. North America Men Personal Care Products Market Outlook, by Product, Value (US$ Bn), 2018 – 2030
4.1.1. Key Highlights
4.1.1.1. Skin Care
4.1.1.1.1. Face Creams
4.1.1.1.2. Body and Hand Creams
4.1.1.1.3. Cleansers
4.1.1.1.4. Sunscreen Lotion
4.1.1.1.5. Misc.
4.1.1.2. Hair Care
4.1.1.2.1. Shampoo & Rinses
4.1.1.2.2. Conditioners
4.1.1.2.3. Hair Gel & Oils
4.1.1.2.4. Misc.
4.1.1.3. Grooming
4.1.1.3.1. Shaving Cream & Gel
4.1.1.3.2. Pre and After Shave
4.1.1.3.3. Misc.
4.1.1.4. Personal Hygiene
4.1.1.4.1. Soaps
4.1.1.4.2. Powders
4.1.1.4.3. Cologne
4.1.1.4.4. Deodorants
4.2. North America Men Personal Care Products Market Outlook, by Distribution Channels, Value (US$ Bn), 2018 – 2030
4.2.1. Key Highlights
4.2.1.1. Hypermarkets & Supermarkets
4.2.1.2. E-commerce
4.2.1.3. Pharmacy & Drug Stores
4.2.2. BPS Analysis/Market Attractiveness Analysis
4.3. North America Men Personal Care Products Market Outlook, by Country, Value (US$ Bn), 2018 – 2030
4.3.1. Key Highlights
4.3.1.1. U.S. Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
4.3.1.2. U.S. Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
4.3.1.3. Canada Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
4.3.1.4. Canada Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
4.3.2. BPS Analysis/Market Attractiveness Analysis
5. Europe Men Personal Care Products Market Outlook, 2018 – 2030
5.1. Europe Men Personal Care Products Market Outlook, by Product, Value (US$ Bn), 2018 – 2030
5.1.1. Key Highlights
5.1.1.1. Skin Care
5.1.1.1.1. Face Creams
5.1.1.1.2. Body and Hand Creams
5.1.1.1.3. Cleansers
5.1.1.1.4. Sunscreen Lotion
5.1.1.1.5. Misc.
5.1.1.2. Hair Care
5.1.1.2.1. Shampoo & Rinses
5.1.1.2.2. Conditioners
5.1.1.2.3. Hair Gel & Oils
5.1.1.2.4. Misc.
5.1.1.3. Grooming
5.1.1.3.1. Shaving Cream & Gel
5.1.1.3.2. Pre and After Shave
5.1.1.3.3. Misc.
5.1.1.4. Personal Hygiene
5.1.1.4.1. Soaps
5.1.1.4.2. Powders
5.1.1.4.3. Cologne
5.1.1.4.4. Deodorants
5.2. Europe Men Personal Care Products Market Outlook, by Distribution Channels, Value (US$ Bn), 2018 – 2030
5.2.1. Key Highlights
5.2.1.1. Hypermarkets & Supermarkets
5.2.1.2. E-commerce
5.2.1.3. Pharmacy & Drug Stores
5.2.2. BPS Analysis/Market Attractiveness Analysis
5.3. Europe Men Personal Care Products Market Outlook, by Country, Value (US$ Bn), 2018 – 2030
5.3.1. Key Highlights
5.3.1.1. Germany Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
5.3.1.2. Germany Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
5.3.1.3. U.K. Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
5.3.1.4. U.K. Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
5.3.1.5. France Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
5.3.1.6. France Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
5.3.1.7. Italy Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
5.3.1.8. Italy Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
5.3.1.9. Turkey Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
5.3.1.10. Turkey Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
5.3.1.11. Russia Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
5.3.1.12. Russia Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
5.3.1.13. Rest of Europe Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
5.3.1.14. Rest of Europe Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
5.3.2. BPS Analysis/Market Attractiveness Analysis
6. Asia Pacific Men Personal Care Products Market Outlook, 2018 – 2030
6.1. Asia Pacific Men Personal Care Products Market Outlook, by Product, Value (US$ Bn), 2018 – 2030
6.1.1. Key Highlights
6.1.1.1. Skin Care
6.1.1.1.1. Face Creams
6.1.1.1.2. Body and Hand Creams
6.1.1.1.3. Cleansers
6.1.1.1.4. Sunscreen Lotion
6.1.1.1.5. Misc.
6.1.1.2. Hair Care
6.1.1.2.1. Shampoo & Rinses
6.1.1.2.2. Conditioners
6.1.1.2.3. Hair Gel & Oils
6.1.1.2.4. Misc.
6.1.1.3. Grooming
6.1.1.3.1. Shaving Cream & Gel
6.1.1.3.2. Pre and After Shave
6.1.1.3.3. Misc.
6.1.1.4. Personal Hygiene
6.1.1.4.1. Soaps
6.1.1.4.2. Powders
6.1.1.4.3. Cologne
6.1.1.4.4. Deodorants
6.2. Asia Pacific Men Personal Care Products Market Outlook, by Distribution Channels, Value (US$ Bn), 2018 – 2030
6.2.1. Key Highlights
6.2.1.1. Hypermarkets & Supermarkets
6.2.1.2. E-commerce
6.2.1.3. Pharmacy & Drug Stores
6.2.2. BPS Analysis/Market Attractiveness Analysis
6.3. Asia Pacific Men Personal Care Products Market Outlook, by Country, Value (US$ Bn), 2018 – 2030
6.3.1. Key Highlights
6.3.1.1. China Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
6.3.1.2. China Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
6.3.1.3. Japan Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
6.3.1.4. Japan Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
6.3.1.5. South Korea Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
6.3.1.6. South Korea Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
6.3.1.7. India Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
6.3.1.8. India Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
6.3.1.9. Southeast Asia Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
6.3.1.10. Southeast Asia Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
6.3.1.11. Rest of Asia Pacific Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
6.3.1.12. Rest of Asia Pacific Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
6.3.2. BPS Analysis/Market Attractiveness Analysis
7. Latin America Men Personal Care Products Market Outlook, 2018 – 2030
7.1. Latin America Men Personal Care Products Market Outlook, by Product, Value (US$ Bn), 2018 – 2030
7.1.1. Key Highlights
7.1.1.1. Skin Care
7.1.1.1.1. Face Creams
7.1.1.1.2. Body and Hand Creams
7.1.1.1.3. Cleansers
7.1.1.1.4. Sunscreen Lotion
7.1.1.1.5. Misc.
7.1.1.2. Hair Care
7.1.1.2.1. Shampoo & Rinses
7.1.1.2.2. Conditioners
7.1.1.2.3. Hair Gel & Oils
7.1.1.2.4. Misc.
7.1.1.3. Grooming
7.1.1.3.1. Shaving Cream & Gel
7.1.1.3.2. Pre and After Shave
7.1.1.3.3. Misc.
7.1.1.4. Personal Hygiene
7.1.1.4.1. Soaps
7.1.1.4.2. Powders
7.1.1.4.3. Cologne
7.1.1.4.4. Deodorants
7.2. Latin America Men Personal Care Products Market Outlook, by Distribution Channels, Value (US$ Bn), 2018 – 2030
7.2.1. Key Highlights
7.2.1.1. Hypermarkets & Supermarkets
7.2.1.2. E-commerce
7.2.1.3. Pharmacy & Drug Stores
7.2.2. BPS Analysis/Market Attractiveness Analysis
7.3. Latin America Men Personal Care Products Market Outlook, by Country, Value (US$ Bn), 2018 – 2030
7.3.1. Key Highlights
7.3.1.1. Brazil Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
7.3.1.2. Brazil Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
7.3.1.3. Mexico Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
7.3.1.4. Mexico Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
7.3.1.5. Argentina Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
7.3.1.6. Argentina Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
7.3.1.7. Rest of Latin America Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
7.3.1.8. Rest of Latin America Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
7.3.2. BPS Analysis/Market Attractiveness Analysis
8. Middle East & Africa Men Personal Care Products Market Outlook, 2018 – 2030
8.1. Middle East & Africa Men Personal Care Products Market Outlook, by Product, Value (US$ Bn), 2018 – 2030
8.1.1. Key Highlights
8.1.1.1. Skin Care
8.1.1.1.1. Face Creams
8.1.1.1.2. Body and Hand Creams
8.1.1.1.3. Cleansers
8.1.1.1.4. Sunscreen Lotion
8.1.1.1.5. Misc.
8.1.1.2. Hair Care
8.1.1.2.1. Shampoo & Rinses
8.1.1.2.2. Conditioners
8.1.1.2.3. Hair Gel & Oils
8.1.1.2.4. Misc.
8.1.1.3. Grooming
8.1.1.3.1. Shaving Cream & Gel
8.1.1.3.2. Pre and After Shave
8.1.1.3.3. Misc.
8.1.1.4. Personal Hygiene
8.1.1.4.1. Soaps
8.1.1.4.2. Powders
8.1.1.4.3. Cologne
8.1.1.4.4. Deodorants
8.2. Middle East & Africa Men Personal Care Products Market Outlook, by Distribution Channels, Value (US$ Bn), 2018 – 2030
8.2.1. Key Highlights
8.2.1.1. Hypermarkets & Supermarkets
8.2.1.2. E-commerce
8.2.1.3. Pharmacy & Drug Stores
8.2.2. BPS Analysis/Market Attractiveness Analysis
8.3. Middle East & Africa Men Personal Care Products Market Outlook, by Country, Value (US$ Bn), 2018 – 2030
8.3.1. Key Highlights
8.3.1.1. GCC Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
8.3.1.2. GCC Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
8.3.1.3. South Africa Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
8.3.1.4. South Africa Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
8.3.1.5. Egypt Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
8.3.1.6. Egypt Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
8.3.1.7. Nigeria Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
8.3.1.8. Nigeria Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
8.3.1.9. Rest of Middle East & Africa Men Personal Care Products Market by Product, Value (US$ Bn), 2018 – 2030
8.3.1.10. Rest of Middle East & Africa Men Personal Care Products Market, by Distribution Channels, Value (US$ Bn), 2018 – 2030
8.3.2. BPS Analysis/Market Attractiveness Analysis
9. Competitive Landscape
9.1. Manufacturer vs Products Heatmap
9.2. Company Market Share Analysis, 2022
9.3. Competitive Dashboard
9.4. Company Profiles
9.4.1. Procter & Gamble
9.4.1.1. Company Overview
9.4.1.2. Product Portfolio
9.4.1.3. Financial Overview
9.4.1.4. Business Strategies and Development
9.4.2. Unilever
9.4.2.1. Company Overview
9.4.2.2. Product Portfolio
9.4.2.3. Financial Overview
9.4.2.4. Business Strategies and Development
9.4.3. Reckitt Benckiser
9.4.3.1. Company Overview
9.4.3.2. Product Portfolio
9.4.3.3. Financial Overview
9.4.3.4. Business Strategies and Development
9.4.4. Johnson & Johnson
9.4.4.1. Company Overview
9.4.4.2. Product Portfolio
9.4.4.3. Financial Overview
9.4.4.4. Business Strategies and Development
9.4.5. L'Oréal
9.4.5.1. Company Overview
9.4.5.2. Product Portfolio
9.4.5.3. Financial Overview
9.4.5.4. Business Strategies and Development
9.4.6. Coty Inc.
9.4.6.1. Company Overview
9.4.6.2. Product Portfolio
9.4.6.3. Financial Overview
9.4.6.4. Business Strategies and Development
9.4.7. Beiersdorf AG
9.4.7.1. Company Overview
9.4.7.2. Product Portfolio
9.4.7.3. Financial Overview
9.4.7.4. Business Strategies and Development
9.4.8. Edgewell Personal Care Company
9.4.8.1. Company Overview
9.4.8.2. Product Portfolio
9.4.8.3. Financial Overview
9.4.8.4. Business Strategies and Development
9.4.9. Kao Corporation
9.4.9.1. Company Overview
9.4.9.2. Product Portfolio
9.4.9.3. Financial Overview
9.4.9.4. Business Strategies and Development
9.4.10. Estee Lauder Companies, Inc.
9.4.10.1. Company Overview
9.4.10.2. Product Portfolio
9.4.10.3. Financial Overview
9.4.10.4. Business Strategies and Development
9.4.11. Avon Products
9.4.11.1. Company Overview
9.4.11.2. Product Portfolio
9.4.11.3. Financial Overview
9.4.11.4. Business Strategies and Development
9.4.12. Shiseido Co. Ltd
9.4.12.1. Company Overview
9.4.12.2. Product Portfolio
9.4.12.3. Financial Overview
9.4.12.4. Business Strategies and Development
9.4.13. Vi-john Group
9.4.13.1. Company Overview
9.4.13.2. Product Portfolio
9.4.13.3. Financial Overview
9.4.13.4. Business Strategies and Development
9.4.14. Grooming Lounge
9.4.14.1. Company Overview
9.4.14.2. Product Portfolio
9.4.14.3. Financial Overview
9.4.14.4. Business Strategies and Development
9.4.15. MALIN+GOETZ
9.4.15.1. Company Overview
9.4.15.2. Product Portfolio
9.4.15.3. Financial Overview
9.4.15.4. Business Strategies and Development
10. Appendix
10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations

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