Liquid Foundation Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Liquid Foundation Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)


The global liquid foundation market is on track for consistent growth, with a Compound Annual Growth Rate (CAGR) of approximately 6% anticipated during the period of 2024-2031. Several factors are contributing to this growth, including innovation in technologies, the adoption of organic raw materials for beauty care production, and an escalating demand for personal appearance enhancement.

Key Drivers of Liquid Foundation Market Demand

One of the primary drivers of the liquid foundation market is the intensifying global competition among industry players, pushing them to enhance the quality of their product offerings. Moreover, consumers' growing concern for their appearance is expected to bolster sales.

The shift in manufacturing techniques from standard to premium, involving the use of organic raw materials for liquid foundation production, has turned distributors into mainstream retailers. This transformation encourages players to expand their product portfolios, further driving the demand for liquid foundation.

However, the outbreak of COVID-19 disrupted industries, leading to shutdowns, reduced workforce, and diminished production capacity due to raw material shortages. Additionally, changing consumer preferences toward essential products temporarily decreased the demand for personal beauty care, impacting sales negatively.

E-commerce Platforms to Boost Liquid Foundation Sales

The rapid proliferation of smartphones and widespread internet accessibility in previously untapped markets is expected to contribute significantly to increased liquid foundation sales.

E-commerce platforms provide customers with the ability to explore and compare multiple products based on quality, effectiveness, and price simultaneously, with complete transparency of information. These platforms also enable global-scale product promotion, expanding customer bases. Advertising through various media channels, including TV, magazines, and online platforms, is also expected to accelerate liquid foundation sales growth.

U.S. and Canada Liquid Foundation Market Outlook

The United States is poised to become one of the largest markets for liquid foundations globally, driven by high adoption rates of e-commerce platforms that enhance sales and market presence. Despite recent challenges, growth prospects are optimistic for the forecast period.

Additionally, increased awareness of the importance of using organic and safe raw materials in liquid foundation production has led manufacturers to upgrade operations and processes to maintain quality levels and provide consumers with safe products. This has attracted global investors, creating new growth opportunities for the liquid foundation industry.

Europe Demand Outlook for Liquid Foundation

European countries are significant contributors to the liquid foundation industry, thanks to the presence of major manufacturing brands such as L’Oréal S.A., LVMH, and KIKO, among others. Manufacturers in the region prioritize customer satisfaction, emphasizing Research and Development (R&D) to offer innovative, high-quality products.

Furthermore, Europe hosts various fashion events that influence the launch of new trends and attract new players to the industry.

Key Manufacturers and Suppliers

Leading manufacturers and suppliers of liquid foundation include:
• L’Oréal S.A.
• LVMH
• Chanel
• Unilever
• Estee Lauder Companies Inc.
• CANMAKE TM Ida laboratories Inc.
• Koji-honppo
• Ryohin Keikau Co. Ltd.
• Shiseido Japan Co. Ltd.
• YOJIYA Inc.
• Kao Beauty Brands
• Nippon Shikizai Inc.
• KIKO
• Christian Dior
• POLA
• And Others

Market Segmentation

By Product Type
• Sheer
• Light
• Medium
• Full

By Age
• Under 20 Years
• 20 Years- 30 Years
• Above 30 Years

By Distribution Channel
• Wholesalers/ Distributors
• Hypermarkets/ Supermarkets
• Independent Beauty Products Stores
• Online Retailers
• Others

By Region
• North America

o US & Canada
• Latin America

o Brazil, Mexico, Others
• Western Europe

o EU5

o Nordics

o Benelux
• Eastern Europe
• Asia Pacific

o Australia and New Zealand (ANZ)

o Greater China

o India

o ASEAN

o Rest of Asia Pacific
• Japan
• Middle East and Africa

o GCC Countries

o Other Middle East

o North Africa

o South Africa

o Other Africa



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1. Executive Summary
1.1. Global Liquid Foundation Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Global Liquid Foundation Market Outlook, 2018 – 2031
3.1. Global Liquid Foundation Market Outlook, by Product Type, Value (US$ Bn), 2018 – 2031
3.1.1. Key Highlights
3.1.1.1. Sheer
3.1.1.2. Light
3.1.1.3. Medium
3.1.1.4. Full
3.2. Global Liquid Foundation Market Outlook, by Age, Value (US$ Bn), 2018 – 2031
3.2.1. Key Highlights
3.2.1.1. Under 20 Years
3.2.1.2. 20 Years- 30 Years
3.2.1.3. Above 30 Years
3.3. Global Liquid Foundation Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 – 2031
3.3.1. Key Highlights
3.3.1.1. Wholesalers/ Distributors
3.3.1.2. Hypermarkets/ Supermarkets
3.3.1.3. Independent Beauty Products Stores
3.3.1.4. Online Retailers
3.3.1.5. Others
3.4. Global Liquid Foundation Market Outlook, by Region, Value (US$ Bn), 2018 – 2031
3.4.1. Key Highlights
3.4.1.1. North America
3.4.1.2. Europe
3.4.1.3. Asia Pacific
3.4.1.4. Latin America
3.4.1.5. Middle East & Africa
4. North America Liquid Foundation Market Outlook, 2018 – 2031
4.1. North America Liquid Foundation Market Outlook, by Product Type, Value (US$ Bn), 2018 – 2031
4.1.1. Key Highlights
4.1.1.1. Sheer
4.1.1.2. Light
4.1.1.3. Medium
4.1.1.4. Full
4.2. North America Liquid Foundation Market Outlook, by Age, Value (US$ Bn), 2018 – 2031
4.2.1. Key Highlights
4.2.1.1. Under 20 Years
4.2.1.2. 20 Years- 30 Years
4.2.1.3. Above 30 Years
4.3. North America Liquid Foundation Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 – 2031
4.3.1. Key Highlights
4.3.1.1. Wholesalers/ Distributors
4.3.1.2. Hypermarkets/ Supermarkets
4.3.1.3. Independent Beauty Products Stores
4.3.1.4. Online Retailers
4.3.1.5. Others
4.3.2. BPS Analysis/Market Attractiveness Analysis
4.4. North America Liquid Foundation Market Outlook, by Country, Value (US$ Bn), 2018 – 2031
4.4.1. Key Highlights
4.4.1.1. U.S. Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
4.4.1.2. U.S. Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
4.4.1.3. U.S. Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
4.4.1.4. Canada Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
4.4.1.5. Canada Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
4.4.1.6. Canada Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
4.4.2. BPS Analysis/Market Attractiveness Analysis
5. Europe Liquid Foundation Market Outlook, 2018 – 2031
5.1. Europe Liquid Foundation Market Outlook, by Product Type, Value (US$ Bn), 2018 – 2031
5.1.1. Key Highlights
5.1.1.1. Sheer
5.1.1.2. Light
5.1.1.3. Medium
5.1.1.4. Full
5.2. Europe Liquid Foundation Market Outlook, by Age, Value (US$ Bn), 2018 – 2031
5.2.1. Key Highlights
5.2.1.1. Under 20 Years
5.2.1.2. 20 Years- 30 Years
5.2.1.3. Above 30 Years
5.3. Europe Liquid Foundation Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.3.1. Key Highlights
5.3.1.1. Wholesalers/ Distributors
5.3.1.2. Hypermarkets/ Supermarkets
5.3.1.3. Independent Beauty Products Stores
5.3.1.4. Online Retailers
5.3.1.5. Others
5.3.2. BPS Analysis/Market Attractiveness Analysis
5.4. Europe Liquid Foundation Market Outlook, by Country, Value (US$ Bn), 2018 – 2031
5.4.1. Key Highlights
5.4.1.1. Germany Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
5.4.1.2. Germany Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
5.4.1.3. Germany Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.1.4. U.K. Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
5.4.1.5. U.K. Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
5.4.1.6. U.K. Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.1.7. France Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
5.4.1.8. France Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
5.4.1.9. France Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.1.10. Italy Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
5.4.1.11. Italy Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
5.4.1.12. Italy Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.1.13. Turkey Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
5.4.1.14. Turkey Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
5.4.1.15. Turkey Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.1.16. Russia Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
5.4.1.17. Russia Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
5.4.1.18. Russia Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.1.19. Rest of Europe Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
5.4.1.20. Rest of Europe Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
5.4.1.21. Rest of Europe Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.2. BPS Analysis/Market Attractiveness Analysis
6. Asia Pacific Cassava Starch Market Outlook, 2018 – 2031
6.1. Asia Pacific Cassava Starch Market Outlook, by Product Type, Value (US$ Bn), 2018 – 2031
6.1.1. Key Highlights
6.1.1.1. Sheer
6.1.1.2. Light
6.1.1.3. Medium
6.1.1.4. Full
6.2. Asia Pacific Liquid Foundation Market Outlook, by Age, Value (US$ Bn), 2018 – 2031
6.2.1. Key Highlights
6.2.1.1. Under 20 Years
6.2.1.2. 20 Years- 30 Years
6.2.1.3. Above 30 Years
6.3. Asia Pacific Liquid Foundation Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.3.1. Key Highlights
6.3.1.1. Wholesalers/ Distributors
6.3.1.2. Hypermarkets/ Supermarkets
6.3.1.3. Independent Beauty Products Stores
6.3.1.4. Online Retailers
6.3.1.5. Others
6.3.2. BPS Analysis/Market Attractiveness Analysis
6.4. Asia Pacific Liquid Foundation Market Outlook, by Country, Value (US$ Bn), 2018 – 2031
6.4.1. Key Highlights
6.4.1.1. China Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
6.4.1.2. China Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
6.4.1.3. China Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.4.1.4. Japan Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
6.4.1.5. Japan Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
6.4.1.6. Japan Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.4.1.7. South Korea Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
6.4.1.8. South Korea Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
6.4.1.9. South Korea Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.4.1.10. India Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
6.4.1.11. India Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
6.4.1.12. India Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.4.1.13. Southeast Asia Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
6.4.1.14. Southeast Asia Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
6.4.1.15. Southeast Asia Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.4.1.16. Rest of Asia Pacific Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
6.4.1.17. Rest of Asia Pacific Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
6.4.1.18. Rest of Asia Pacific Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.4.2. BPS Analysis/Market Attractiveness Analysis
7. Latin America Liquid Foundation Market Outlook, 2018 – 2031
7.1. Latin America Liquid Foundation Market Outlook, by Product Type, Value (US$ Bn), 2018 – 2031
7.1.1. Key Highlights
7.1.1.1. Sheer
7.1.1.2. Light
7.1.1.3. Medium
7.1.1.4. Full
7.2. Latin America Liquid Foundation Market Outlook, by Age, Value (US$ Bn), 2018 – 2031
7.2.1.1. Under 20 Years
7.2.1.2. 20 Years- 30 Years
7.2.1.3. Above 30 Years
7.3. Latin America Liquid Foundation Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 – 2031
7.3.1. Key Highlights
7.3.1.1. Wholesalers/ Distributors
7.3.1.2. Hypermarkets/ Supermarkets
7.3.1.3. Independent Beauty Products Stores
7.3.1.4. Online Retailers
7.3.1.5. Others
7.3.2. BPS Analysis/Market Attractiveness Analysis
7.4. Latin America Liquid Foundation Market Outlook, by Country, Value (US$ Bn), 2018 – 2031
7.4.1. Key Highlights
7.4.1.1. Brazil Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
7.4.1.2. Brazil Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
7.4.1.3. Brazil Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
7.4.1.4. Mexico Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
7.4.1.5. Mexico Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
7.4.1.6. Mexico Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
7.4.1.7. Argentina Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
7.4.1.8. Argentina Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
7.4.1.9. Argentina Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
7.4.1.10. Rest of Latin America Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
7.4.1.11. Rest of Latin America Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
7.4.1.12. Rest of Latin America Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
7.4.2. BPS Analysis/Market Attractiveness Analysis
8. Middle East & Africa Liquid Foundation Market Outlook, 2018 – 2031
8.1. Middle East & Africa Liquid Foundation Market Outlook, by Product Type, Value (US$ Bn), 2018 – 2031
8.1.1. Key Highlights
8.1.1.1. Sheer
8.1.1.2. Light
8.1.1.3. Medium
8.1.1.4. Full
8.2. Middle East & Africa Liquid Foundation Market Outlook, by Age, Value (US$ Bn), 2018 – 2031
8.2.1. Key Highlights
8.2.1.1. Under 20 Years
8.2.1.2. 20 Years- 30 Years
8.2.1.3. Above 30 Years
8.3. Middle East & Africa Liquid Foundation Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 – 2031
8.3.1.1. Wholesalers/ Distributors
8.3.1.2. Hypermarkets/ Supermarkets
8.3.1.3. Independent Beauty Products Stores
8.3.1.4. Online Retailers
8.3.1.5. Others
8.3.2. BPS Analysis/Market Attractiveness Analysis
8.4. Middle East & Africa Liquid Foundation Market Outlook, by Country, Value (US$ Bn), 2018 – 2031
8.4.1. Key Highlights
8.4.1.1. GCC Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
8.4.1.2. GCC Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
8.4.1.3. GCC Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
8.4.1.4. South Africa Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
8.4.1.5. South Africa Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
8.4.1.6. South Africa Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
8.4.1.7. Egypt Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
8.4.1.8. Egypt Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
8.4.1.9. Egypt Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
8.4.1.10. Nigeria Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
8.4.1.11. Nigeria Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
8.4.1.12. Nigeria Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
8.4.1.13. Rest of Middle East & Africa Liquid Foundation Market by Product Type, Value (US$ Bn), 2018 – 2031
8.4.1.14. Rest of Middle East & Africa Liquid Foundation Market by Age, Value (US$ Bn), 2018 – 2031
8.4.1.15. Rest of Middle East & Africa Liquid Foundation Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
8.4.2. BPS Analysis/Market Attractiveness Analysis
9. Competitive Landscape
9.1. By Distribution Channel vs by Age Heat map
9.2. Manufacturer vs by Age Heatmap
9.3. Company Market Share Analysis, 2023
9.4. Competitive Dashboard
9.5. Company Profiles
9.5.1. L'Oréal S.A.
9.5.1.1. Company Overview
9.5.1.2. Product Portfolio
9.5.1.3. Financial Overview
9.5.1.4. Business Strategies and Development
9.5.2. LVMH
9.5.2.1. Company Overview
9.5.2.2. Product Portfolio
9.5.2.3. Financial Overview
9.5.2.4. Business Strategies and Development
9.5.3. Chanel
9.5.3.1. Company Overview
9.5.3.2. Product Portfolio
9.5.3.3. Financial Overview
9.5.3.4. Business Strategies and Development
9.5.4. Unilever
9.5.4.1. Company Overview
9.5.4.2. Product Portfolio
9.5.4.3. Financial Overview
9.5.4.4. Business Strategies and Development
9.5.5. Estee Lauder Companies Inc.
9.5.5.1. Company Overview
9.5.5.2. Product Portfolio
9.5.5.3. Financial Overview
9.5.5.4. Business Strategies and Development
9.5.6. Koji-honppo
9.5.6.1. Company Overview
9.5.6.2. Product Portfolio
9.5.6.3. Financial Overview
9.5.6.4. Business Strategies and Development
9.5.7. Ryohin Keikau Co. Ltd.
9.5.7.1. Company Overview
9.5.7.2. Product Portfolio
9.5.7.3. Financial Overview
9.5.7.4. Business Strategies and Development
9.5.8. CANMAKE TM Ida laboratories Inc.
9.5.8.1. Company Overview
9.5.8.2. Product Portfolio
9.5.8.3. Financial Overview
9.5.8.4. Business Strategies and Development
9.5.9. Shiseido Japan Co. Ltd.
9.5.9.1. Company Overview
9.5.9.2. Product Portfolio
9.5.9.3. Financial Overview
9.5.9.4. Business Strategies and Development
9.5.10. YOJIYA Inc.
9.5.10.1. Company Overview
9.5.10.2. Product Portfolio
9.5.10.3. Financial Overview
9.5.10.4. Business Strategies and Development
9.5.11. Kao Beauty Brands
9.5.11.1. Company Overview
9.5.11.2. Product Portfolio
9.5.11.3. Financial Overview
9.5.11.4. Business Strategies and Development
9.5.12. Nippon Shikizai Inc.
9.5.12.1. Company Overview
9.5.12.2. Product Portfolio
9.5.12.3. Financial Overview
9.5.12.4. Business Strategies and Development
9.5.13. KIKO Christian Dior
9.5.13.1. Company Overview
9.5.13.2. Product Portfolio
9.5.13.3. Financial Overview
9.5.13.4. Business Strategies and Development
9.5.14. POLA
9.5.14.1. Company Overview
9.5.14.2. Product Portfolio
9.5.14.3. Financial Overview
9.5.14.4. Business Strategies and Development
10. Appendix
10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations

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