Lingerie Market - Global Collagen Supplements Industry Analysis, Size, Share, Growth, Trends, and Forecast 2025-2032 - (By Product Type, By Form, By Source, By End Use, By Sales Channel, By Geographic Coverage and By Company)

The global lingerie industry is on a significant upward trajectory, driven by shifting consumer tastes, advancements in textile technology, and the rapid growth of online retail. Expected to be valued at $104.24 billion in 2025 and increasing to $160.40 billion by 2032, the market is anticipated to expand at a CAGR of 6.35%. Lingerie has evolved beyond just a necessity into a fashion statement, with brands prioritizing innovation, inclusivity, and sustainability to meet the expectations of modern consumers.

Market Overview

The lingerie sector encompasses a variety of undergarments and nightwear, including bras, panties, shapewear, and hosiery. Consumers now demand a blend of style, comfort, and eco-friendliness in their lingerie purchases. The rise of size-inclusive collections and personalized shopping experiences has further propelled industry growth. Trends in social media, endorsements from influencers and celebrities, and the increasing acceptance of body positivity are key factors reshaping the lingerie market, making it a constantly evolving space.

Major Market Drivers

1. Expansion of Online Retail: Digital platforms have transformed lingerie shopping, offering consumers convenience, variety, and enhanced experiences such as virtual fittings, AI-based recommendations, and easy size guides.

2. Shifting Consumer Demographics: Millennials and Gen Z place high value on comfort, sustainable materials, and body positivity, leading to a surge in demand for ethically produced lingerie.

3. Fashion Trends & Influencer Endorsements: The rise of lingerie-inspired outerwear, promoted by fashion influencers and celebrities, has increased the demand for stylish, multi-purpose designs.

4. Smart Fabric Technology: Innovations in materials, such as temperature-regulating fabrics and health-monitoring smart bras, are enhancing both style and functionality in the lingerie industry.

Business Opportunities
• Customization & Personalization: Brands that offer tailored lingerie solutions, accommodating unique body shapes and preferences, gain a competitive advantage.
• Eco-Friendly Initiatives: Companies incorporating ethical production methods, sustainable fabrics, and zero-waste policies are attracting eco-conscious consumers.
• Direct-to-Consumer (DTC) Growth: Online lingerie startups leveraging influencer marketing and social media engagement are gaining global traction without relying on traditional retail models.

Regional Market Trends
• North America: Leading the market with high consumer spending power, a strong focus on fashion, and the presence of top lingerie brands.
• Asia Pacific: The fastest-growing market, fueled by urbanization, rising incomes in countries like India and China, and Western fashion influences.
• Europe: A well-established market emphasizing luxury, premium lingerie, and sustainable production.
• Latin America & Middle East & Africa: These emerging markets are gradually expanding due to increasing digital penetration and evolving fashion consciousness.

Competitive Analysis

The lingerie industry is home to both long-standing brands and newer entrants focusing on direct-to-consumer strategies, sustainability, and innovation. Key industry leaders include:
• Victoria’s Secret
• Hanesbrands
• L Brands
• ThirdLove
• Cuup
• Savage X Fenty
• Jockey International
• Wacoal Holdings

Recent Developments in the Industry

New Product Launch: In May 2022, Triumph International (India) introduced its latest lingerie collection at the 12th Annual Triumph Fashion Show, featuring brands such as Triumph, Triaction, and Sloggi, known for their comfort-focused and innovative designs. This launch underscores Triumph's commitment to staying competitive through innovation and style.

Market Segmentation

By Product Type:
• Briefs
• Bras
• Shapewear
• Others

By Sales Channel:
• Online
• Offline

By Region:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

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