Ironing Boards Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
Ironing boards prove essential in households worldwide, witnessing impressive growth in both developed and developing countries.
Ironing boards have firmly established themselves as indispensable household equipment, offering convenience and safety to consumers. The global market for ironing boards is on the rise, with a significant increase in demand, attributed to a compound annual growth rate (CAGR) that continues to climb. The modernization of households, especially in developing nations, has fueled this surge in demand, driven by a relentless pursuit of comfort and convenience in a compact form factor.
Market Dynamics
Drivers for Ironing Boards Market
The primary driver of the ironing boards market is the burgeoning sales of ironing equipment. This market caters to both household and commercial users, including laundries, apparel industries, hotels, and more. The need for a safe and risk-free method of ironing clothes plays a pivotal role in propelling ironing board sales. Developed countries, where homeowners invest in safety and comfort, continue to be the dominant market due to the higher risk of fire hazards in wooden houses.
Trends
The market trends focus on delivering high-quality, innovative ironing boards at competitive prices. There is a growing demand for space-saving, foldable ironing boards, and many companies are capitalizing on this by introducing innovative designs. For instance, Honey-can-do has developed a tabletop foldable ironing board that is exceptionally compact and portable, fitting easily inside a suitcase. Homcom has created a collapsible shelf cum ironing board, further boosting sales and market share.
Opportunities
As modernization, urbanization, and increased consumer purchasing power continue to expand, there are substantial growth opportunities in both developed and developing countries. Innovations, quality enhancements, and competitive pricing can drive substantial gains in this market. The durability of ironing board covers and their ability to withstand high temperatures also contribute to increased demand.
Challenges
The availability of alternatives such as beds, kitchen tops, and ironing blankets in households can pose challenges to ironing board sales. Effective marketing strategies that highlight the benefits of ironing boards are crucial for increasing awareness and demand. Additionally, the emergence of clothes steamers as an alternative can disrupt ironing board sales, although the latter remains preferable for achieving crisp creases and seams.
Despite temporary setbacks caused by the COVID-19 pandemic, which affected commercial sectors such as hotels and laundries, the ironing board market remains resilient. The product continues to be considered essential in modern households.
Regional Outlook
In regions with developed countries like North America and Europe, ironing boards are a household staple, with nearly every household owning or requiring one. Consequently, demand in these regions remains strong, not only for ironing boards but also for replacement covers due to wear and tear. Furthermore, there is a growing demand from regions experiencing urbanization and modernization, such as the Middle East, South East Asia, Oceania, Latin America, and Africa.
Key Players
Prominent players in the ironing boards market include Honey can do, Brabantia, Mabel Home, Sunbeam, Homz, Minky, WalterDrake, Home Basics, Mainstays, Whitmor, Faginey, Sullivans, Perilla, Sunbeam, Bigbolo, Homedora, Polder, TIVIT, Walfront, and many others. Innovation and product quality at competitive prices are driving consumer preferences and influencing market dynamics.
Global Ironing Boards Market: Market Segmentation
On the basis of Material
• Steel
• Plastic
• Aluminum
On the basis of Applications
• Household
• Laundries
• Hotels
• Clothing Industries
On the basis of Types
• Portable ironing boards
• Table top ironing boards
• Wall mounted ironing boards
On the basis of Sales Channel
• Wholesalers/Distributors
• Direct Sales
• Online Retailers
• Specialty Stores
• Individual Stores
• Other Sales Channel
On the basis of the Region
• North America
• Latin America
• Europe
• APEC
• China
• Middle East & Africa
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