Hotel Gift Card Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Hotel Gift Card Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

According to a recent study conducted by Fairfield Market Research, the global hotel gift card market reached a remarkable revenue of US$ 65 billion in 2024. The market is poised to witness substantial growth with a projected market valuation of US$ 200 billion by the year 2031.

Millionaires Drive Hotel Gift Card Sales

The study reveals that millionaires are playing a significant role in driving the sales of hotel gift cards. Millionaires are more inclined to purchase hotel gift cards, whether they are open or closed loop, compared to other consumer groups. This growing interest is attributed to working millionaires showing an increased preference for hotel stays and the use of E-gift cards, thus contributing to the overall market expansion.

Sustainability Initiatives Propel Market Growth

With increasing environmental awareness among millionaires, gift card manufacturers have responded by producing environmentally friendly and biodegradable hotel gift cards. These cards, made from recycled materials like PVC and wood, have gained popularity among consumers who are conscious of sustainability. The demand for these eco-friendly gift cards is boosting the hotel gift card market.

Social Media Promotions Attract Millennials

Social media has emerged as an effective marketing tool for hotels to attract millennials, the generation that actively seeks out second opinions and influences from various sources. Platforms like Instagram, Facebook, and YouTube have become essential for hotels to engage with millennials. Additionally, millennials' gifting culture and evolving lifestyles have made gift cards a popular choice among this demographic, further boosting the market.

Personalized Gift Cards via E-Commerce Websites Drive Sales

Personalized gifting has gained immense popularity, especially on e-commerce portals. Consumers are enthusiastic about adding personalized notes to their gifts, reflecting their emotions and sentiments. The market for hotel gift cards is expected to benefit from this trend, as more consumers seek uniquely designed gift cards with bespoke messages for their loved ones.

Corporate Hotel Gift Cards Gain Momentum

The shift towards E-gift cards is transforming the hotel gift card landscape, enabling hotels to cater to their clients' needs more effectively and offer creative promotions. Collaboration with e-commerce businesses has allowed hotels to offer gift cards on a global scale, leading to a substantial increase in sales. For instance, The Oberoi Group has partnered with independent e-commerce vendors like Amazon.com, Inc., expanding the availability of its gift cards and boosting revenue.

Country-wise Insights
• India: The rapid growth of the e-commerce sector in India is a key driver for the gift card market. With the younger generation preferring mobile-based online shopping, digital gift cards are expected to witness significant growth in the country.
• United States: Technological advancements, business-to-business usage, and innovative partnerships are influencing the gift card market in the United States. Retailers are leveraging gift card programs to attract new customers and drive sales.
• China: Rising corporate spending on gift cards and the use of cryptocurrencies for gift card purchases are driving market expansion in China. Popular websites like Alibaba.com and SeaGM offer gift cards on behalf of third parties, expanding the market's reach.

Competitive Landscape Analysis

As the demand for hotel gift cards continues to rise, numerous market players are expanding their market share through various strategies. Leading hotel businesses are focusing on customer retention, frequent product launches, unique vacation packages, expanding their customer base, and exploring merger and acquisition opportunities to stay competitive in the market.

Key Companies Profiled
• Amazon.com Inc.
• Blackhawk Network Holdings, Inc.
• MakeMyTrip Limited
• Avani Hotels & Resorts Limited
• Anantara Hotels, Resorts & Spas
• Travelgift.cards
• Toga Far East Hotels
• Accor
• Expedia Group
• Arp-Hansen Hotel Group
• Valencia Hotel Group
• Taj Hotels
• Qwikcilver Solutions Pvt. Ltd.
• Other Players

Segmentation of Hotel Gift Card Market Industry Research

Product Type:
• Universal Accepted Open Loop
• Hotel Closed Loop
• Miscellaneous Closed Loop
• E-Gifting

Application:
• Stays
• Holiday Packages
• Bar & Spa Services
• Meeting & Events
• Sports Activities
• Travel & Transportation
• Others

Price Range:
• High (Above 3,000 US$)
• Medium (1,000-3,000 US$)
• Low (0-1,000 US$)

End User:
• Business
Small and Medium Enterprises
Large Enterprises
• Individuals

Sales Channel:
• Online
• Offline

Region:
• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa (MEA)

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