Herbal Soap Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Herbal Soap Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)


The global herbal soap market has witnessed remarkable growth in recent years, driven by a surge in consumer awareness regarding the harmful effects of chemical-based soaps on the skin. While this market was on an upward trajectory, the COVID-19 pandemic has introduced unexpected shifts in consumer behavior and preferences.

Herbal soaps, crafted from a variety of natural ingredients such as chamomile, lavender, calendula, and more, have gained popularity as a healthier alternative to chemical soaps. These soaps are believed to counteract the corrosive effects of synthetic chemicals on the skin. The market has seen significant expansion, marked by both small-scale artisanal producers and established players in the cosmetics and beauty products industry.

Innovation and Hand-Made Soaps

Product innovation is a key strategy among market leaders. Companies like Korkut Oil Soap, Osmia Organics, Lush Retail, Sundial Brands, Pangea Organics, Brittanie’s Thyme, and EO Products have introduced new products, incorporating novel ingredients such as goat’s milk and unique essential oils.

Hand-made herbal soaps have gained traction, especially in developed economies like North America, Europe, and maritime East Asia. Companies like EO Products, Neev Herbal, Amish Farms, Craftsman Soap Company, All Things Herbal, and Beauty & the Bees specialize in hand-made soaps, reflecting the growing demand for artisanal products.

Market Trends by Region

The hand-made soap segment is more prevalent in developed economies, while factory-made soaps dominate in developing regions like India, China, and Southeast Asian nations, mainly due to pricing differences.

Popular Herbal Soap Brands

Notable herbal soap brands include Sundial Brands’s Nubian Heritage, Goodcare Pharma’s Neem Guard, Korkut Oil Soap Industries’s Olivio, Unilever’s Hamam, All Things Herbal’s Naturally Irish, Cholayil’s Medimix, Lush Retail’s Bath Bomb, LC Love’s Jamu, and Henkel SPIC’s Margo.

Retail Channels

Offline stores such as supermarkets, hypermarkets, and retail stores have been the primary sales channels for herbal soaps. Manufacturers often collaborate with vendors, and some operate their retail chains for exclusive brand sales. Companies like Patanjali, Lush Retail, and Rocky Mountain Soap Company have their own retail chains.

The online channel has also witnessed significant growth, with many companies expanding their online presence. Lush Retail stands out with its mobile app named 'LushLab.'

Drivers and Impact of COVID-19

The herbal soap market's growth has been driven by increased awareness of the adverse effects of chemicals on the skin, as well as government support for small-scale industries in various countries. However, the COVID-19 pandemic has disrupted the market. Reduced disposable incomes have led some consumers to opt for cheaper factory-made herbal soaps over hand-made ones. The online purchasing trend has accelerated, prompting companies to bolster their digital marketing efforts.

Market Key Players

Global players in the herbal soap market include All Things Herbal, LC Love, Sundial Brands, Chandrika, Lush Retail, Ocean Bottom Soap, Marius Fabre, Osmia Organics, Neev Herbal, Goodcare Pharma, EO Products, Henkel SPIC, YESMARY, Cholayil, Shanghai Soap, Beauty & the Bees, Herbwish, Unilever, Herbal Soapworks, Pangea Organics, Korkut Oil Soap Industries, The JiuJi, Pelican Soap, Brittanie’s Thyme, Plantlife, Craftsman Soap Company, Patanjali, Amish Farms, and Rocky Mountain Soap Company.

Region-Wise Analysis

The North American and European markets have been leaders in terms of value, despite not matching the volume of South Asian and East Asian markets. Higher living costs in these regions have contributed to this trend. However, South Asian and East Asian segments have experienced the fastest growth, driven by increased consumption in developing countries. Latin America, Oceania, and the Middle East and Africa also play vital roles in the herbal soap market.

Market Segmentation

By Product
• Hand-made Soap
• Liquid Soap
• Bar Soap

By Application
• Hospital
• Clinic
• Home

By Distribution Channel
• Online
• Offline

By Region
• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa

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1. Executive Summary
1.1. Global Herbal Soap Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Global Herbal Soap Market Outlook, 2018 – 2031
3.1. Global Herbal Soap Market Outlook, by Product, Value (US$ Bn), 2018 – 2031
3.1.1. Key Highlights
3.1.1.1. Hand-made Soap
3.1.1.2. Liquid Soap
3.1.1.3. Bar Soap
3.2. Global Herbal Soap Market Outlook, by Application, Value (US$ Bn), 2018 – 2031
3.2.1. Key Highlights
3.2.1.1. Hospital
3.2.1.2. Clinic
3.2.1.3. Home
3.3. Global Herbal Soap Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 – 2031
3.3.1. Key Highlights
3.3.1.1. Online
3.3.1.2. Offline
3.4. Global Herbal Soap Market Outlook, by Region, Value (US$ Bn), 2018 – 2031
3.4.1. Key Highlights
3.4.1.1. North America
3.4.1.2. Europe
3.4.1.3. Asia Pacific
3.4.1.4. Latin America
3.4.1.5. Middle East & Africa
4. North America Herbal Soap Market Outlook, 2018 – 2031
4.1. North America Herbal Soap Market Outlook, by Product, Value (US$ Bn), 2018 – 2031
4.1.1. Key Highlights
4.1.1.1. Hand-made Soap
4.1.1.2. Liquid Soap
4.1.1.3. Bar Soap
4.2. North America Herbal Soap Market Outlook, by Application, Value (US$ Bn), 2018 – 2031
4.2.1. Key Highlights
4.2.1.1. Hospital
4.2.1.2. Clinic
4.2.1.3. Home
4.3. North America Herbal Soap Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 – 2031
4.3.1. Key Highlights
4.3.1.1. Online
4.3.1.2. Offline
4.3.2. BPS Analysis/Market Attractiveness Analysis
4.4. North America Herbal Soap Market Outlook, by Country, Value (US$ Bn), 2018 – 2031
4.4.1. Key Highlights
4.4.1.1. U.S. Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
4.4.1.2. U.S. Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
4.4.1.3. U.S. Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
4.4.1.4. Canada Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
4.4.1.5. Canada Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
4.4.1.6. Canada Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
4.4.2. BPS Analysis/Market Attractiveness Analysis
5. Europe Herbal Soap Market Outlook, 2018 – 2031
5.1. Europe Herbal Soap Market Outlook, by Product, Value (US$ Bn), 2018 – 2031
5.1.1. Key Highlights
5.1.1.1. Hand-made Soap
5.1.1.2. Liquid Soap
5.1.1.3. Bar Soap
5.2. Europe Herbal Soap Market Outlook, by Application, Value (US$ Bn), 2018 – 2031
5.2.1. Key Highlights
5.2.1.1. Hospital
5.2.1.2. Clinic
5.2.1.3. Home
5.3. Europe Herbal Soap Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.3.1. Key Highlights
5.3.1.1. Online
5.3.1.2. Offline
5.3.2. BPS Analysis/Market Attractiveness Analysis
5.4. Europe Herbal Soap Market Outlook, by Country, Value (US$ Bn), 2018 – 2031
5.4.1. Key Highlights
5.4.1.1. Germany Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
5.4.1.2. Germany Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
5.4.1.3. Germany Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.1.4. U.K. Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
5.4.1.5. U.K. Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
5.4.1.6. U.K. Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.1.7. France Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
5.4.1.8. France Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
5.4.1.9. France Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.1.10. Italy Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
5.4.1.11. Italy Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
5.4.1.12. Italy Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.1.13. Turkey Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
5.4.1.14. Turkey Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
5.4.1.15. Turkey Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.1.16. Russia Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
5.4.1.17. Russia Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
5.4.1.18. Russia Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.1.19. Rest of Europe Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
5.4.1.20. Rest of Europe Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
5.4.1.21. Rest of Europe Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
5.4.2. BPS Analysis/Market Attractiveness Analysis
6. Asia Pacific Cassava Starch Market Outlook, 2018 – 2031
6.1. Asia Pacific Cassava Starch Market Outlook, by Product, Value (US$ Bn), 2018 – 2031
6.1.1. Key Highlights
6.1.1.1. Hand-made Soap
6.1.1.2. Liquid Soap
6.1.1.3. Bar Soap
6.2. Asia Pacific Herbal Soap Market Outlook, by Application, Value (US$ Bn), 2018 – 2031
6.2.1. Key Highlights
6.2.1.1. Hospital
6.2.1.2. Clinic
6.2.1.3. Home
6.3. Asia Pacific Herbal Soap Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.3.1. Key Highlights
6.3.1.1. Online
6.3.1.2. Offline
6.3.2. BPS Analysis/Market Attractiveness Analysis
6.4. Asia Pacific Herbal Soap Market Outlook, by Country, Value (US$ Bn), 2018 – 2031
6.4.1. Key Highlights
6.4.1.1. China Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
6.4.1.2. China Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
6.4.1.3. China Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.4.1.4. Japan Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
6.4.1.5. Japan Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
6.4.1.6. Japan Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.4.1.7. South Korea Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
6.4.1.8. South Korea Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
6.4.1.9. South Korea Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.4.1.10. India Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
6.4.1.11. India Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
6.4.1.12. India Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.4.1.13. Southeast Asia Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
6.4.1.14. Southeast Asia Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
6.4.1.15. Southeast Asia Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.4.1.16. Rest of Asia Pacific Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
6.4.1.17. Rest of Asia Pacific Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
6.4.1.18. Rest of Asia Pacific Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
6.4.2. BPS Analysis/Market Attractiveness Analysis
7. Latin America Herbal Soap Market Outlook, 2018 – 2031
7.1. Latin America Herbal Soap Market Outlook, by Product, Value (US$ Bn), 2018 – 2031
7.1.1. Key Highlights
7.1.1.1. Hand-made Soap
7.1.1.2. Liquid Soap
7.1.1.3. Bar Soap
7.2. Latin America Herbal Soap Market Outlook, by Application, Value (US$ Bn), 2018 – 2031
7.2.1.1. Hospital
7.2.1.2. Clinic
7.2.1.3. Home
7.3. Latin America Herbal Soap Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 – 2031
7.3.1. Key Highlights
7.3.1.1. Online
7.3.1.2. Offline
7.3.2. BPS Analysis/Market Attractiveness Analysis
7.4. Latin America Herbal Soap Market Outlook, by Country, Value (US$ Bn), 2018 – 2031
7.4.1. Key Highlights
7.4.1.1. Brazil Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
7.4.1.2. Brazil Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
7.4.1.3. Brazil Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
7.4.1.4. Mexico Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
7.4.1.5. Mexico Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
7.4.1.6. Mexico Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
7.4.1.7. Argentina Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
7.4.1.8. Argentina Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
7.4.1.9. Argentina Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
7.4.1.10. Rest of Latin America Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
7.4.1.11. Rest of Latin America Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
7.4.1.12. Rest of Latin America Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
7.4.2. BPS Analysis/Market Attractiveness Analysis
8. Middle East & Africa Herbal Soap Market Outlook, 2018 – 2031
8.1. Middle East & Africa Herbal Soap Market Outlook, by Product, Value (US$ Bn), 2018 – 2031
8.1.1. Key Highlights
8.1.1.1. Hand-made Soap
8.1.1.2. Liquid Soap
8.1.1.3. Bar Soap
8.2. Middle East & Africa Herbal Soap Market Outlook, by Application, Value (US$ Bn), 2018 – 2031
8.2.1. Key Highlights
8.2.1.1. Hospital
8.2.1.2. Clinic
8.2.1.3. Home
8.3. Middle East & Africa Herbal Soap Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 – 2031
8.3.1.1. Online
8.3.1.2. Offline
8.3.2. BPS Analysis/Market Attractiveness Analysis
8.4. Middle East & Africa Herbal Soap Market Outlook, by Country, Value (US$ Bn), 2018 – 2031
8.4.1. Key Highlights
8.4.1.1. GCC Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
8.4.1.2. GCC Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
8.4.1.3. GCC Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
8.4.1.4. South Africa Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
8.4.1.5. South Africa Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
8.4.1.6. South Africa Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
8.4.1.7. Egypt Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
8.4.1.8. Egypt Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
8.4.1.9. Egypt Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
8.4.1.10. Nigeria Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
8.4.1.11. Nigeria Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
8.4.1.12. Nigeria Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
8.4.1.13. Rest of Middle East & Africa Herbal Soap Market by Product, Value (US$ Bn), 2018 – 2031
8.4.1.14. Rest of Middle East & Africa Herbal Soap Market by Application, Value (US$ Bn), 2018 – 2031
8.4.1.15. Rest of Middle East & Africa Herbal Soap Market by Distribution Channel, Value (US$ Bn), 2018 – 2031
8.4.2. BPS Analysis/Market Attractiveness Analysis
9. Competitive Landscape
9.1. By Distribution Channel vs by Application Heat map
9.2. Manufacturer vs by Application Heatmap
9.3. Company Market Share Analysis, 2023
9.4. Competitive Dashboard
9.5. Company Profiles
9.5.1. Chandrika.
9.5.1.1. Company Overview
9.5.1.2. Product Portfolio
9.5.1.3. Financial Overview
9.5.1.4. Business Strategies and Development
9.5.2. Marius Fabre
9.5.2.1. Company Overview
9.5.2.2. Product Portfolio
9.5.2.3. Financial Overview
9.5.2.4. Business Strategies and Development
9.5.3. YESMASRY
9.5.3.1. Company Overview
9.5.3.2. Product Portfolio
9.5.3.3. Financial Overview
9.5.3.4. Business Strategies and Development
9.5.4. Neev Herbal
9.5.4.1. Company Overview
9.5.4.2. Product Portfolio
9.5.4.3. Financial Overview
9.5.4.4. Business Strategies and Development
9.5.5. The JiuJi
9.5.5.1. Company Overview
9.5.5.2. Product Portfolio
9.5.5.3. Financial Overview
9.5.5.4. Business Strategies and Development
9.5.6. Pelican Soap
9.5.6.1. Company Overview
9.5.6.2. Product Portfolio
9.5.6.3. Financial Overview
9.5.6.4. Business Strategies and Development
9.5.7. Plantlife
9.5.7.1. Company Overview
9.5.7.2. Product Portfolio
9.5.7.3. Financial Overview
9.5.7.4. Business Strategies and Development
9.5.8. LC Love
9.5.8.1. Company Overview
9.5.8.2. Product Portfolio
9.5.8.3. Financial Overview
9.5.8.4. Business Strategies and Development
9.5.9. Herbwish
9.5.9.1. Company Overview
9.5.9.2. Product Portfolio
9.5.9.3. Financial Overview
9.5.9.4. Business Strategies and Development
9.5.10. Ocean Bottom Soap
9.5.10.1. Company Overview
9.5.10.2. Product Portfolio
9.5.10.3. Financial Overview
9.5.10.4. Business Strategies and Development
10. Appendix
10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations

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