General Well-Being Dietary Supplements Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
The market for general well-being dietary supplements is set to witness significant expansion in the coming decade, according to a comprehensive report by Fairfield Market Research. With an anticipated compound annual growth rate (CAGR) of 7.0%, the market is expected to soar from US$ 49 Bn in 2024 to approximately US$ 77 Bn by 2031.
Key Trends Driving Market Growth
Increasing Focus on Consumer Preferences
The global trend towards health and wellness is fueling the demand for dietary supplements, with consumers increasingly prioritizing products tailored to their individual needs. This surge in demand is bolstered by rising disposable incomes and heightened awareness of the importance of maintaining good health.
Increased Health Consciousness
A growing prevalence of health issues such as obesity, diabetes, and hypertension is driving consumers worldwide to become more health-conscious. According to the Centre for Disease Control and Prevention, nearly half of all U.S. adults were consuming dietary supplements between 2009 and 2010. Additionally, the proliferation of gyms, diet centers, and fitness facilities is further promoting the consumption of dietary supplements and health products.
Continuous Introduction of New Products
In response to heightened demand, companies are continuously innovating and introducing new dietary supplement products to the market. These offerings aim to prevent diseases, address nutritional deficiencies, and promote overall well-being. For instance, Herbalife International introduced a new pomegranate berry flavor to its Litoff energy-boosting effervescent supplement, while Ganbia Plc launched LinPro 140, a flax protein powder for protein fortification.
Increasing Preference for Prevention Rather Than Cure
Consumers are increasingly turning to dietary supplements as a preventive measure against chronic conditions such as osteoporosis, cardiovascular disease, and cognitive decline. This shift in consumer behavior underscores a growing preference for proactive health management rather than reactive treatment.
Lack of Awareness about Product Consumption
Despite the growing popularity of dietary supplements, challenges persist, including formulation issues and a lack of consumer awareness regarding proper usage. Addressing these challenges will be crucial to sustaining market growth and ensuring consumer safety.
Country-wise Insights
Projected Growth for North American Markets
In North America, the general well-being dietary supplements market is poised for significant growth. The U.S. market is expected to experience substantial expansion from 2024 to 2031, while Canada's market is also anticipated to see considerable growth during the same period.
Projected Growth for the Chinese Market
In China, the general well-being dietary supplements market is projected to undergo substantial growth in the East Asian region from 2024 to 2031. This growth is driven by various factors, including increasing research efforts by manufacturers and the introduction of new products, contributing to market expansion.
Competitive Analysis:
The global general well-being dietary supplements market is characterized by a competitive landscape dominated by multinational players. These companies invest heavily in research and development to enhance product efficiency and optimize supply chains. Moreover, substantial investments in branding and promotion help attract and retain customers, driving market growth.
Key companies profiled:
• Koninklijke DSM N.V.
• Glanbia PLC
• Bayer AG
• Kerry Group PLC
• DuPont de Nemours and Company
• Alticor Inc.
• USANA Health Sciences, Inc.
• Nutramax Laboratories, Inc.
• Herbalife International
• NOW Health Group, Inc
• USANA Health Sciences, Inc.
• Nutramax Laboratories, Inc.
• Herbalife International
General Well Being Dietary Supplements Industry Research by Category
By Form:
• Soft Gel/Pills
• Powder
• Liquid
By End User:
• Men
• Women
• Senior Citizens
• Others
By Type:
• Vitamins & Minerals
• Amino Acids
• Botanical Supplements
• Others
By Distribution Channel:
• Pharmacies Drug Stores
• Health & Beauty Stores
• Specialty Stores
• Online Sales
• Other Sales Channels
By Region:
• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa
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