Europe, U.K., and Australia Electric Blanket Market - Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (Europe, U.K., and Australia)

Europe, U.K., and Australia Electric Blanket Market - Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (Europe, U.K., and Australia)

The Europe, U.K., and Australia Electric Blanket Market is projected for strong growth, with sales expected to increase at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031. With a value of USD 2.38 billion in 2023, the market is forecasted to reach USD 3.76 billion by 2031. These regions account for 20% of the global electric blanket market, driven by technological advancements and shifting consumer preferences.

Market Insights
• Market Value Growth: From a valuation of USD 2.38 billion in 2023, the electric blanket market in Europe, the U.K., and Australia is expected to grow to USD 3.76 billion by 2031.
• Technological Advancements: Innovations and enhanced features are boosting the demand for electric blankets, providing consumers with efficient and cost-effective heating solutions.

Drivers of Market Growth

1.Increasing Geriatric Population: The growing elderly population, particularly in Europe and the U.K., is a key driver. Electric blankets offer a safer and more energy-efficient alternative to traditional room heaters, especially beneficial for seniors.

2.Cost-Effectiveness: Compared to room heaters, electric blankets are more affordable, making them an appealing choice for consumers across all income brackets due to their lower operational costs.

3.Energy Efficiency: The rising focus on energy conservation is prompting consumers to opt for products like electric blankets that deliver greater heating efficiency without compromising comfort.

Business Opportunities
• Seasonal Demand and New Product Launches: Manufacturers are taking advantage of the seasonal spikes in demand during colder months by introducing innovative electric blankets.
• Focus on Sustainability: Companies are integrating eco-friendly materials and energy-efficient technologies to cater to environmentally conscious consumers.
• Expanding Indirect Sales Channels: The shift toward indirect sales channels, such as supermarkets and online platforms, is growing, offering opportunities for retail collaborations and expanding e-commerce channels.

Regional Analysis

1.Europe:

oAccounts for 82.9% of the total market share in the Europe, U.K., and Australia region.

oThe aging population and high room heater costs are significant growth drivers in the region.

2.U.K.:

oTechnological advancements and growing awareness about energy efficiency contribute to the U.K.'s market growth.

3.Australia:

oHolds 2.1% of the regional market share.

oThe rising preference for electric blankets over room heaters is driving growth. For instance, Aldi Australia's 2021 launch of heated electric blankets for cars reflects innovation in the market.

Challenges and Restraints

1.Health Concerns: Improper use of electric blankets can lead to overheating, posing health risks, particularly for pregnant women.

2.Seasonality of Demand: The reliance on electric blankets during colder months can cause fluctuations in sales, limiting market growth during warmer periods.

3.Electromagnetic Field Exposure: Concerns about the potential health effects of low-frequency electromagnetic fields from electric blankets may hinder consumer adoption.

Competitive Analysis

Key players in the electric blanket market include:
• Jarden Corporation
• Shanghai Shenda Co. Ltd.
• Beurer GmbH
• Morphy Richards Ltd.
• Biddeford Blankets, LLC
• Snugnights UK LLP
• Slumberdown Company
• PIFCO
• Shavel Associates Inc.
• Silentnight Group Ltd.
• CDB Goldair Australia Pty LTD
• Glen Dimplex Group
• MAXSA Innovations
• E&E Co. Ltd.
• Shijiazhuang Mengjie Industry Co. Ltd.
• Others

These companies are heavily investing in research and development to introduce advanced products that meet consumers' evolving needs.

Europe, U.K., and Australia Electric Blanket Market Segmentation

1.By Product Type:

oOver Blankets

oUnder Blankets

oElectric Pads

2.By Price Range:

oEconomy Electric Blankets

oMid-Range Electric Blankets

oPremium Electric Blankets

3.By Size:

oSingle Size Electric Blankets

oFull/Queen Size Electric Blankets

oKing Size Electric Blankets

4.By Material:

oWool Electric Blankets

oCotton Electric Blankets

oPolyester Electric Blankets

oAcrylic Electric Blankets

oOther Material Electric Blankets

5.By End Use:

oElectric Blankets for Commercial Use

oElectric Blankets for Residential Use

6.By Sales Channel:

oDirect Sales of Electric Blankets

oIndirect Sales of Electric Blankets

Hypermarkets/Supermarkets

Multi-Brand Stores

Specialty Stores

Independent Small Stores

Healthcare Stores

Online Retailers

Other Sales Channels

7.By Region:

oEurope Electric Blanket Market

oU.K. Electric Blanket Market

oAustralia Electric Blanket Market



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