Electric Blanket Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Electric Blanket Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

As winter chills continue to send consumers in search of warmth and insulation, the electric blanket industry is rapidly gaining ground. Electric blankets, with their ability to provide pre-warmed comfort and a range of features, are captivating the market, promising a cozy and energy-efficient solution for winter. According to Fairfield Market Research, the global electric blanket market is poised for substantial growth from 2024 to 2031, driven by increasing consumer awareness and the numerous advantages associated with these innovative products.

High Demand for Under Blankets: One of the notable trends in the electric blanket market is the soaring demand for under blankets, also known as heated mattress pads or electric fitted sheets. These innovative products fit seamlessly over mattresses and deliver warmth from beneath, enhancing sleep quality and comfort. Among the various types of electric blankets available, under blankets are expected to dominate the market during the forecast period.

Unique Features Fueling Growth: Electric blankets offer a range of unique features that set them apart from traditional heating methods. They not only keep users warm and cozy but also help reduce overall home heating costs. Manufacturers are constantly innovating, introducing features such as waterproof blankets, battery-powered blankets with mobile chargeable sockets, lightweight, durable, machine-washable, and water-resistant options. These innovations are attracting a growing number of consumers, making electric blankets an appealing choice.

Elderly Consumers Embrace Electric Blankets: Seniors, particularly those aged above sixty, are increasingly turning to electric blankets to combat harsh winter weather. These products have proven to be an effective means of providing comfort and warmth to elderly individuals, revolutionizing senior care. Electric blankets are preferred over traditional heating appliances as they avoid creating an excessively hot and stuffy room.

Seasonality Challenges: Despite the growing popularity, investing in the electric blanket market comes with seasonal challenges. These products are primarily sold from September through the end of January, making it a high-risk venture for companies that invest heavily in research, development, and promotion. Improper use, particularly during pregnancy, poses potential risks due to the low-frequency electromagnetic fields they emit, which may harm the fetus, primarily in the first trimester.

Regional Outlook: The electric blanket market is currently led by North America, accounting for over one-third of the global market share in 2023. Europe and Asia follow closely, with market shares of around 30% and 27%, respectively. East Asia is projected to exhibit the highest compound annual growth rate (CAGR) over the next decade. Meanwhile, the market in the Middle East and Africa (MEA) is expected to have the smallest share throughout the forecast period.

Impact of COVID-19: The COVID-19 pandemic has not spared the electric blanket market, with trade restrictions, lockdowns, and manufacturing disruptions causing a downturn in demand in 2020. However, as the virus is gradually contained worldwide, the market is expected to resume its growth trajectory.

Electric Blanket Market: Segmentation: For a comprehensive understanding of the market, Fairfield Market Research has conducted a detailed analysis based on product types, end-use categories, price ranges, sizes, materials, sales channels, and regions. Each segment has been meticulously examined, and growth data for each segment is included in the study.

Product
• Over Blankets
• Under Blankets
• Electric Pads

End Use
• Commercial
• Residential

Price Range
• Economy
• Mid-range
• Premium

Size
• Single Size
• Full/Queen Size
• King Size

Material
• Wool
• Cotton
• Polyester
• Acrylic
• Other Materials

Sales Channel
• Direct
• Indirect
Hypermarkets/Supermarkets
Multi-brand Stores
Specialty Stores
Independent Small Stores
Healthcare Stores
Online Retailers
Other Sales Channels

Region
• North America
• Latin America
• Europe
• South Asia
• East Asia
• Oceania
• Middle East & Africa

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