Electric Blanket Market - Global Electric Blanket Market Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2030 - (By Product Coverage, By Price Range Coverage, By End Use Coverage, By Size Coverage, By Material Coverage,

Electric Blanket Market - Global Electric Blanket Market Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2030 - (By Product Coverage, By Price Range Coverage, By End Use Coverage, By Size Coverage, By Material Coverage, By Sales Channel Coverage, By Geographic Coverage and By Company)

The global electric blanket market is poised for significant expansion, with projections indicating a remarkable growth trajectory from approximately US$1.1 billion in 2022 to a substantial US$1.9 billion by the end of 2030. This dynamic market is anticipated to experience a robust compound annual growth rate (CAGR) of 8.6% during the period from 2023 to 2030.

Key Market Trends
• Energy Efficiency and Sustainability: The primary driver behind the growth of the electric blanket market is the increasing demand for energy-efficient heating solutions and heightened awareness of the benefits of electric blankets in terms of energy savings and comfort.
• Eco-Friendly Innovations: Sustainability and energy conservation are pivotal trends influencing the electric blanket market. Manufacturers are seizing the opportunity to develop innovative, eco-friendly electric blankets to cater to environmentally conscious consumers.
• Versatile Blankets: In 2022, blankets have gained popularity due to their versatility. Electric blankets offer both regular blanket functionality and electric heating, making them suitable for various weather conditions and consumer preferences.
• Residential Dominance: Residential consumers are the dominant end-users of electric blankets. The demand is particularly high among homeowners seeking cost-effective and efficient heating solutions for bedrooms and living spaces, especially during colder seasons.
• Mid-Range Appeal: Mid-range electric blankets, balancing affordability with quality, are preferred by a wide consumer base in 2022. These blankets offer reasonable prices without compromising significantly on features and safety standards.
• Full/Queen-Size Preference: Full/queen-size electric blankets are popular choices as they fit standard bed sizes found in most households. They provide adequate coverage and warmth for couples and individuals, making them a preferred choice.

Key Growth Drivers
• Technological Advancements and Safety Features: Manufacturers are continuously investing in research and development to introduce cutting-edge features that enhance user experience and safety in electric blankets. Advanced features such as overheat protection, adjustable temperature settings, and timers contribute significantly to market growth.
• Rising Consumer Awareness and Health Concerns: Growing awareness of the advantages of electric blankets, particularly in terms of health and well-being, is driving market expansion. Electric blankets are known for providing therapeutic warmth, easing muscle pain, improving blood circulation, and aiding relaxation.
• Environmental Concerns and Energy Efficiency: Rising environmental concerns and the shift towards sustainable products are influencing the electric blanket market. Consumers are increasingly demanding energy-efficient and eco-friendly options, leading to the creation of electric blankets that use less energy while providing optimal warmth.

Major Challenges
• Safety and Product Reliability Concerns: Safety and product reliability concerns persist in the electric blanket market, with consumers worrying about issues like overheating, short circuits, or malfunctions. Manufacturers must implement stringent quality control measures and thorough safety tests to build trust among consumers.
• Seasonal Demand Cycle and Limited Usage: Electric blankets have a seasonal demand cycle and limited usage. They are predominantly used during colder months, limiting market activity to specific periods. In regions with mild climates or during warm seasons, demand significantly decreases, affecting market growth.

Regional Highlights
• Asia Pacific Dominance Continues: The Asia Pacific region maintains its leadership position, accounting for approximately 45% of worldwide electric blanket sales. Factors such as varied climate conditions, increasing disposable incomes, and growing awareness of energy-efficient and comfortable heating solutions contribute to its dominance.
• North America on the Rise: North America is expected to witness substantial growth in electric blanket sales, capturing an estimated 30% market share. The region's colder climate makes electric blankets essential for ensuring warmth and comfort during winter months. Additionally, the adoption of energy-efficient home appliances and smart home technologies fuels market growth.

Competitive Landscape

In the competitive landscape, product differentiation through innovation and superior quality plays a pivotal role. Manufacturers are investing in research and development to introduce electric blankets with features such as adjustable heating levels, automatic shut-off timers, and compatibility with smart home systems.

Leading Companies in the Global Electric Blanket Space
• Jarden Corporation
• Shanghai Shenda Co. Ltd.
• Beurer GmbH
• Morphy Richards Ltd.
• Biddeford Blankets LLC
• Snugnights UK LLP
• Slumberdown Company
• PIFCO
• Shavel Associates Inc.
• Silentnight Group Ltd
• CDB Goldair Australia Pty LTD
• Glen Dimplex Group
• MAXSA Innovations
• E&E Co. Ltd.

Global Electric Blanket Market is Segmented as Below:

By Product:
• Over Blankets
• Under Blankets
• Electric Pads

By Price Range:
• Economy
• Mid-range
• Premium

By End Use:
• Commercial
• Residential
• By Price Range
• Economy
• Mid-range
• Premium

By Size:
• Single Size
• Full/Queen Size
• King Size

By Material:
• Wool
• Cotton
• Polyester
• Acrylic
• Other Materials

By Sales Channel:
• Direct
• Indirect
• Hypermarkets/Supermarkets
• Multi-brand Stores
• Specialty Stores
• Independent Small Stores
• Healthcare Stores
• Online Retailers
• Other Sales Channels

By Geographic Coverage:
• North America
U.S.
Canada
• Europe
Germany
U.K.
France
Italy
Turkey
Russia
Rest of Europe
• Asia Pacific
China
Japan
South Korea
India
Southeast Asia
Rest of Asia Pacific
• Latin America
Brazil
Mexico
Argentina
Rest of Latin America
• Middle East & Africa
GCC
South Africa
Egypt
Nigeria
Rest of the Middle East & Africa

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