Cranberry Supplements Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Cranberry Supplements Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Fairfield Market Research, a leading provider of market intelligence, has released its latest analysis report on the Cranberry Supplements Market, shedding light on its trajectory from 2024 to 2031. The report forecasts a robust 6.0% Compound Annual Growth Rate (CAGR), propelling the market value from US$ 260 Million in 2024 to an estimated US$ 400 Million by the end of the forecast period.

Factors Driving Market Expansion

Cranberries boast a rich nutritional profile, abundant in Vitamin C, Catechins, Flavonoids, Anthocyanins, Proanthocyanidins, Triterpenoids, and various antioxidants. These compounds confer anti-inflammatory and anti-fungal properties to cranberries, making cranberry supplements a popular choice for treating urinary tract infections.

Research suggests that daily intake of cranberry pills containing 36 mg of Proanthocyanidins over two months effectively prevents or alleviates urinary tract infections. Additionally, these supplements contribute to heart health, ulcer prevention, and the reduction of cavities and gum diseases.

According to the World Health Organization (WHO), over 3.5 billion individuals worldwide suffer from oral diseases, with tooth decay or cavities being the most prevalent. Globally, around 2 billion people contend with tooth decay, with 514 million children experiencing decay in primary teeth. The incidence of oral diseases is escalating due to changing dietary habits. Furthermore, oral cancer ranks as the 13th most common cancer globally, encompassing cancers of the lips and other oral regions.

The global prevalence of urinary tract infections is on the rise, with approximately 405 million individuals affected in 2019. Sadly, nearly 300,000 deaths were attributed to this condition globally. If left untreated, urinary tract infections can lead to kidney damage. These escalating figures pose a significant global concern. Given the efficacy of cranberry supplements in treating urinary tract infections, the market for these supplements is expected to experience steady growth as their usage expands.

Cranberry supplements also offer health benefits for animals, particularly in treating struvite crystals and stones in their urinary bladders. Recommendations from the American Animal Hospital Association include adding cranberry juice to animal feed to maintain their health and prevent infections. With rising disposable incomes, pet owners are increasingly willing to invest in their pets' health. This dual beneficial effect of cranberry supplements on human and animal health is driving demand in the market.

Country-Wise Analysis

United States Cranberry Supplements Market Analysis:

The market in the United States is expected to see substantial growth by 2033, with a significant absolute dollar increase from 2024 to 2031. The market has shown consistent growth from 2019 to 2023 and is anticipated to continue growing steadily from 2024 to 2031.

Urinary tract infection is prevalent among women in the U.S., with a considerable percentage affected at least once in their lifetime. The government has initiated awareness programs to address this issue, which is expected to positively impact the market growth.

United Kingdom Cranberry Supplements Market Analysis:

The United Kingdom's market is projected to witness notable growth by 2031, with a substantial absolute dollar increase from 2024 to 2031. The market has exhibited consistent growth from 2019 to 2023 and is expected to continue its upward trajectory from 2024 to 2031.

Oral health concerns such as decaying teeth and plaque are significant issues in the U.K., which is likely to drive the demand for oral care supplements, including cranberry supplements.

China Cranberry Supplements Market Analysis:

China's market is forecasted to experience significant growth by 2031, with a notable absolute dollar increase from 2024 to 2031. The market has demonstrated robust growth from 2019 to 2023 and is anticipated to maintain a healthy growth rate from 2024 to 2031.

The increasing pet population in China, coupled with rising disposable income, is driving the demand for healthcare products for pets, including cranberry supplements for maintaining urinary tract health.

Japan Cranberry Supplements Market Analysis:

Japan's market is expected to witness considerable growth by 2031, with a notable absolute dollar increase from 2024 to 2031. The market has shown consistent growth from 2019 to 2023 and is projected to continue growing steadily from 2024 to 2031.

The growing awareness of oral health in Japan is likely to boost the demand for oral care supplements, including cranberry supplements, as part of preventive oral healthcare routines.

South Korea Cranberry Supplements Market Analysis:

South Korea's market is anticipated to experience significant growth by 2031, with a notable absolute dollar increase from 2024 to 2031. The market has exhibited strong growth from 2019 to 2023 and is expected to continue growing steadily from 2024 to 2031.

The increasing pet culture in South Korea, along with a significant proportion of households owning pets, particularly dogs, indicates a growing willingness to invest in pet healthcare products, including cranberry supplements for urinary tract health.

Competitive Analysis

Key players continue to drive innovation and market expansion in the Cranberry Supplements segment. Recent developments underscore the industry's dynamism and commitment to meeting evolving consumer needs.

Some key companies are:
• GNC
• Blackmores
• Healthy Care
• Go Healthy
• Swisse
• Holland & Barrett
• Nutra-Life
• Webber Naturals
• Jamieson
• Azo

Segmentation of the Global Cranberry Supplements Market:

By Form:
• Caplet
• Capsule
• Drop
• Gummy
• Powder
• Softgel
• Tablet

By Distribution Channel:
• Supermarkets
• Pharmacies
• Online Retailers
• Others

By Region:
• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

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