Bulgur Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Bulgur Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

The global bulgur market is poised for substantial growth over the forecast period, with its value projected to rise from US$ 1.31 billion in 2024 to approximately US$ 1.81 billion by 2031. This reflects a compound annual growth rate (CAGR) of 4.7%. Increasing urbanization, middle-class purchasing power, and the rising demand for healthy, clean-label, and traditional foods are key drivers of this growth.

Market Insights

1. Growing Preference for Non-GMO & Clean-Label Products:

Consumers are increasingly inclined toward clean-label and non-GMO bulgur products due to their perceived health advantages and the absence of artificial additives. Manufacturers are responding to this trend by offering more transparent and trustworthy product options.

2. Rising Popularity of Healthy Foods:

With lifestyle diseases like obesity and diabetes becoming more prevalent, consumers are adopting healthier eating habits. Bulgur’s high fiber content and low glycemic index position it as an ideal choice for health-conscious individuals.

3. Increasing Purchasing Power and Urbanization:

Middle-class purchasing power is growing in populous regions such as India and China. Urbanization is encouraging consumers to explore international cuisines, including bulgur-based dishes, which align with their evolving tastes.

4. Bulgur as a Traditional Staple Food:

Bulgur's role in Middle Eastern and Mediterranean cuisines is propelling its global popularity. Turkey, a leading producer and exporter, is leveraging its strategic geographic location to drive regional and international market growth.

Market Drivers

1. Health Benefits:

Bulgur’s high fiber content and nutrient density make it a preferred choice for health-focused consumers.

2. Increased Awareness of Sustainable Diets:

The global trend toward sustainable and plant-based diets is further boosting demand for bulgur.

3. Expanding Consumer Base:

The rise of the middle class, particularly in developing countries, is encouraging greater experimentation with global cuisines, which positively impacts bulgur consumption.

Business Opportunities

1. Expansion into Emerging Markets:

Manufacturers are targeting untapped regions such as Asia-Pacific and Africa to broaden their consumer base.

2. Growth in Online Retail Channels:

Online retail is becoming a significant distribution channel for bulgur, providing manufacturers with an opportunity to cater to tech-savvy consumers.

3. Partnerships and Acquisitions:

Key players are pursuing strategic partnerships and acquisitions to enhance their supply chain and strengthen their global presence.

Region Analysis

North America:

The U.S. leads the regional market, driven by increased consumer awareness of bulgur’s nutritional value and a growing preference for healthy eating habits.

Europe:

Germany stands out as a major market, reflecting a strong demand for clean-label and organic food products in line with the region’s focus on health-conscious lifestyles.

Latin America:

Brazil and Mexico are key growth contributors, with rising consumer awareness about healthy eating bolstering bulgur demand in this region.

Asia-Pacific:

An expanding middle-class population in China and India, coupled with traditional familiarity with cracked wheat products, is driving demand for bulgur in this region.

Middle East & Africa (MEA):

Turkey, a leading producer, plays a central role in the MEA market by leveraging its geographic position for significant exports. High domestic production further solidifies its status as a key market contributor.

Competitive Analysis

The bulgur market features a mix of regional and multinational players, with regional players holding 30-40% market share, while multinational companies account for 14.4%, benefiting from established distribution channels to expand their global reach.

Key players include:
• Duru Bulgur Gida San.
• The Hain Celestial Group Inc.
• AGT Foods and Ingredients Inc.
• Tipiak Group
• Ceres Organics Limited
• Bob’s Red Mill Natural Foods Inc.
• Memi?ler Group
• Tiryaki Agro Gida Sanayi ve Ticaret A.S.
• Armada A.S.
• Gardenia Grain D'Or
• Sunnyland Mills
• First Quality Foods
• Hodgson Mill Inc.
• Ipek Bulgur
• BAHARO?LU Agricultural Products Co.
• Tek Bulgur G?da Sanayi ve Ticaret Ltd. ?ti.
• Ö?ÜN BULGUR HUBUBAT GIDA T?C. SAN. LTD. ?T?.
• Nefis Bulgur Sanayi Ticaret Limitet Sirketi
• Baktat Gida Sanayi Ve Ticaret Limited Sirketi
• Foodish S.R.O.

These companies focus on partnerships, acquisitions, and expanded distribution networks to gain a competitive edge.

Bulgur Market Segmentation

By Nature:
• Organic
• Conventional

By Type:
• Fine Bulgur
• Whole/Coarse Bulgur

By End Use:
• Household
• HORECA

By Distribution Channel:
• Direct
• Indirect
Modern Trade
Convenience Stores
Online Retail

By Region:
• North America
• Latin America
• Europe
• Asia-Pacific
• Middle East & Africa

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