Air Fryer Market - Global Air Fryer Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - (By Device Type Coverage, By Wattage Coverage, By End-use Sector Vertical Coverage, By Price Range Coverage, By Sales Channel Coverage, By Geograp

Air Fryer Market - Global Air Fryer Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - (By Device Type Coverage, By Wattage Coverage, By End-use Sector Vertical Coverage, By Price Range Coverage, By Sales Channel Coverage, By Geographic Coverage and By Company)

The global air fryer market is poised for significant growth, with a projected rise from US$983.5 million in 2023 to an impressive US$1,707.4 million by 2030. This promising expansion represents a compound annual growth rate (CAGR) of 8.2% between 2023 and 2030, according to a recent market forecast.

Trend Spotlight: Enhanced Designs and Health Consciousness Fueling Growth

One of the key trends propelling the growth of the air fryer market is the introduction of novel items with enhanced designs. With a growing emphasis on health consciousness and awareness of the importance of a healthy diet, consumers are increasingly turning to air fryers as a healthier alternative to conventional cooking methods. The use of less oil in air frying addresses concerns about excessive calorie intake and unhealthy fats, aligning with the broader trend of seeking lifestyle-enhancing alternatives.

Strong Demand from Diverse Sectors and Regions

Demand for air fryers is not limited to residential users; it extends to lodging facilities, dining establishments, and medical facilities. Additionally, the market is benefiting from the rising demand for energy-efficient products. In 2023, the digital category dominated the industry, particularly in affluent nations such as Germany, Canada, and the US. This segment is expected to experience rapid growth in the coming years.

Market Segment Dominance and Regional Insights

Within the global air fryer market, the 1200-1500 Watt segment is anticipated to dominate, reflecting the optimal power range for efficient air frying. Moreover, the residential category currently controls the market, driven by lifestyle changes and increasing disposable incomes. Notably, North America is expected to account for the largest share of the market, with the US leading the charge, propelled by the adoption of modular aesthetics and smart kitchen appliances.

Opportunities and Challenges

While the market presents immense opportunities for growth, certain barriers must be addressed. The initial high cost of air fryers compared to conventional fryers may deter budget-conscious consumers. Additionally, variability in cooking outcomes due to the learning curve associated with air frying could pose challenges in widespread adoption.

Key Trends Driving Future Growth

Looking ahead, the air fryer market is poised to expand across Asia Pacific and Latin America, driven by increasing per capita incomes and the rapid uptake of new technologies. Multipurpose air fryer devices and the integration of smart and networked technologies are anticipated to shape the market landscape, offering consumers convenience and advanced features.

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Leaders in the Global Air Fryer Space

The global air fryer market is characterized by a few major players who are continuously innovating and expanding their presence worldwide. Among the leaders in this space are renowned names such as Koninklijke Philips N.V., Breville Group Limited, Groupe SEB, SharkNinja Operating LLC, Cuisinart Corporation, Meyer Manufacturing Company Limited, GoWISE USA, NuWave, LLC, and De’Longhi Appliances S.r.l.

Global Air Fryer Market is Segmented as Below:

By Device Type:
• Manual
• Digital

By Wattage:
• Below 1200 Watt
• 1200-1500 Watt
• 1500-1800 Watt
• 1800-2200 Wattage
• 2200 Wattage & Above

By End-use Sector:
• Commercial
• Residential

By Price Range:
• Below US$ 25
• US$ 25 - US$ 100
• US$ 100 - US$ 200
• US$ 200- US$ 300
• US$ 300 & Above

By Sales Channel:
• Direct Sales
• Supermarket/Hypermarket
• Department Stores
• Specialty Stores
• Online Retailers
• Other Sales Channel

By Geographic Coverage:
• North America

o U.S.

o Canada
• Europe

o Germany

o U.K.

o France

o Italy

o Turkey

o Russia

o Rest of Europe
• Asia Pacific

o China

o Japan

o South Korea

o India

o Southeast Asia

o Rest of Asia Pacific
• Latin America

o Brazil

o Mexico

o Argentina

o Rest of Latin America
• Middle East & Africa

o GCC

o South Africa

o Egypt

o Nigeria

o Rest of Middle East & Africa

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