Global Women Hygiene Products Market Size, Share & Trends Analysis Report By End-user, By Region, and Segment Forecasts, 2023 - 2032

Global Women Hygiene Products Market Size, Share & Trends Analysis Report By End-user, By Region, and Segment Forecasts, 2023 - 2032

Global Women Hygiene Products Market Size, Share & Trends Analysis Report By End-user, By Region, and Segment Forecasts, 2023 – 2032

Women's Hygiene Products Market is valued at US$ 40 billion in 2022 and is expected to grow at US$ 72.3 billion at a CAGR of 6.1% during forecast period 2032.

Women depend on feminine hygiene products as essential personal care goods to regulate their menstrual cycles, vaginal discharge, and other genital-related biological functions. Wipes, tampons, pads, menstruation cups, panty liners, internal cleaners, sprays, blades, and both disposable and reusable razors are some of these products. Air-laid paper, wood pulp, tissue, polyethylene films, adhesives, release papers, and absorbent cotton and rayon fibres are used to create them. Their main goal is to protect women's reproductive health by lowering the risk of infections and allergies through good personal hygiene practices. They also provide security and self-assurance, allowing women to participate in sports, swimming, and other activities worry-free. These items, which come in a wide range of shapes and sizes, support both internal and exterior health while meeting the distinct and different demands of women all over the world.

Globally, menstrual hygiene management, or MHM, is being increasingly acknowledged as a vital component of women's health and wellbeing. In order to fully address this issue, organisations such as the World Bank must employ a multi-sectoral approach. The World Bank acknowledges that MHM impacts women's life in a variety of ways and is not confined to a single industry. This strategy entails working across sectors to guarantee that women and girls have access to sufficient menstrual hygiene products as well as education.

The importance of menstruation hygiene and health is becoming more widely recognised as more women become literate. In order to dispel stigmas and encourage proper menstrual hygiene habits, education is essential. Young women in undeveloped and impoverished countries are actively taught about feminine hygiene products by organisations such as UNESCO and UNICEF. The management of women's health in these areas is positively impacted by this education.

There is a continuous effort to lessen the societal stigma attached to menstruation. Feminine hygiene products are being considered by governments and healthcare organisations across the globe as a means of lowering access obstacles. In developed economies, consumer choices, sustainability, and efficiency become more important. This entails streamlining the production process, lessening the effect on the environment, and satisfying evolving consumer demands for clean, sustainable goods. Sustainability is a major problem for the entire supply chain, not just the products themselves. Businesses are adopting more sustainable practices as a result of consumers' growing consideration of the environmental impact of products. The relevance of hygiene stewardship, which covers a wider variety of hygiene requirements than just menstruation, is rising. It encompasses a variety of areas of health and cleanliness and acknowledges the importance of hygiene throughout a person's life.

These initiatives are a reflection of the widespread understanding of the significance of managing menstrual hygiene and the necessity for an all-encompassing approach that takes cultural, social, economic, and environmental aspects into account. Promoting the wellbeing and full potential of women and girls globally requires an all-encompassing strategy.

“Disposable segment, by nature, to be largest market from 2023 to 2030.”

Based on its nature, the market can be divided into two segments: reusable and disposable. Because these items are more widely available and meet a wider range of demands, the disposable hygiene products segment has the biggest market share.

“Menstrual care segment, by product type, to be largest market from 2023 to 2030.”

The market can be categorized into two segments based on product type: menstrual care products and cleaning deodorizing products. Because they are used on a monthly basis, menstruation care products are a recurring necessity for women globally, which makes them stand out as having the greatest market share. Increased government attempts to promote accessibility and understanding of feminine hygiene products are also helping the market. For instance, in an effort to fight poverty in the nation, the government of New Zealand promised to donate over US$ 1.7 million in June 2020 to schoolgirls in the form of free sanitary supplies.

“Asia pacific to be fastest region in Women Hygiene Products Market.”

By region, the market is divided into North America, Europe, APAC, and Others. Others are further divided into the Middle East and South America. With more than 32% of the global market share expected in 2022, the Asia Pacific area is primed to overtake other regions in the global industry. Growing knowledge of good hygiene and the continuous urbanisation of nations like China and India are to blame for this rise. These countries' growing number of working women has increased their disposable earnings, allowing them to devote more funds to their health and wellbeing. Furthermore, the ongoing innovation of reusable goods will probably support the growth of the local market. Reusable things are a more affordable option than buying new, throwaway ones every time. For example, according to a survey conducted in May 2020 by the Government of Scotland, 42% of the country's population uses disposable menstruation products.

North America and Europe, on the other hand, are considered mature markets because of their higher living standards, good sanitary standards, and higher levels of income for women. These regions have managed to hold a significant portion of the industry because of these characteristics. For instance, in 2020 the well-known hygiene product producer Essity AB released its yearly sustainability report, which showed that Western Europe, North America, and Eastern Europe were the regions with the biggest usage of feminine hygiene products. The same source states that Western European women between the ages of 10 and 54 use more than 380 units of feminine hygiene products annually.

Competitive Landscape

The competitive landscape of the Women Hygiene Products Market involves assessing the competitive landscape to understand the strengths, weaknesses, opportunities, and threats of the industry. Key industry players have recognized that the adoption of Women Hygiene Products holds the potential for further growth. The growing desire among producers to optimize their production costs has spurred collaborative efforts among companies to scale up their production capacity. This strategic collaboration not only aims to increase revenue but also seeks to establish dominance in the market.

The Women Hygiene Products Market is highly competitive, with numerous companies vying for market share.

Major Players:

Procter & Gamble

Unilever

Kimberley Clark

Recent Developments:

In January 2022, Modibodi, an Australian company, and Knix Wear, Inc., a Canadian company that specialised in leak-proof intimate apparel, were acquired by Essity AB, expanding its global reach in the intimate apparel products industry.

By purchasing the women's safety brand Impower in February 2022, Indian menstruation cup producer Sirona Hygiene Private Limited increased its sales in the Indian market for women's safety products.

In November 2022, the Edgewell Personal Care corporation acquired Billie Inc., a consumer brand corporation based in the United States, to broaden its range of women's personal care goods.

Kimberly-Clark Corporation unveiled the new poise Ultra-Thin pads with wings in April 2022. These incredibly thin poise pads keep them fresh, dry, and clean while providing up to 100% protection against bladder leaks.

The Colombian hygiene company Productos Familia SA (Familia) is set to be acquired by Essity, a hygiene and health company, for around 44% in April 2021. Essity's ownership of Familia will increase to at least 94% after this deal is completed. The entire purchase price for all 100% of the business, debt free, is USD 1,540 million.

Essity AB launched a range of washable and absorbent pants in January 2021, under its incontinence products segment. These products work incredibly well to control menstruation and bladder leaks.

Hindustan Unilever Limited declared in March 2020 that it will buy VWash, a company that specialises in feminine hygiene products, from Glenmark Pharmaceuticals Ltd.