Global Swimwear Market Size, Share & Trends Analysis Report, Fabric, by End user, by Distribution Channel, By Region Forecasts, 2024 – 2032

Global Swimwear Market Size, Share & Trends Analysis Report, Fabric, by End user, by Distribution Channel, By Region Forecasts, 2024 – 2032

Global Swimwear Market was valued at US $ 20.2 Billion in 2023 and is expected to reach US $ 30.8 billion by 2032 growing at a CAGR of 4.8% during the forecast period 2024 – 2032.

The swimsuit market comprises the worldwide industry that is engaged in the creation, production, and marketing of clothing that is especially made for activities that take place in the water, like swimming, tanning, and water sports. These clothes, sometimes referred to as swimwear or swimsuits, are made of materials that offer comfort, pliability, and quick drying capabilities. The market offers a range of styles, designs, and sizes that reflect current fashion trends and technological advancements, in order to accommodate a wide range of consumer preferences. Swimwear has practical as well as decorative uses, encouraging comfort, performance, and self-assurance in the body in those who partake in aquatic sports.

One major factor driving the swimwear market's overall expansion is the rise in women's demand for upscale swimwear. This trend is a reflection of shifting consumer tastes, as more and more women look for fashionable, opulent, and high-quality swimwear alternatives for a variety of events, such as beach getaways, poolside get-togethers, and upscale resorts. Premium fabrics, elaborate designs, and special branding define luxury swimwear, which provides customers with a distinctive and upscale experience. Driven by a desire for both style and practicality, women like to purchase swimwear that accentuates their bodies and follows the newest trends in beach and resort wear.

The demand for upscale swimwear is also influenced by social media, fashion influencers, and celebrity sponsorships. High-end swimwear brands that are renowned for their innovative designs and fine craftsmanship are seeing a boom in popularity as women aspire to imitate the looks displayed by influencers and celebrities. Furthermore, the idea that swimwear may be more than just functional clothing has gained popularity. High-end swimsuit companies frequently provide unique lines that combine fashion from the catwalk with the functionality needed for aquatic sports. Women now see swimwear as an integral component of their entire outfit, elevating it to the position of a status symbol.

“Women segment, by end user, to be dominating market from 2023 to 2030.”

With more than 59.3% of the global swimsuit market share expected in 2023, women are the largest end-user sector in the industry. With a CAGR of 7.3% from 2024 to 2032, the children's sector is anticipated to develop at the quickest rate among all end-user segments in the swimsuit market during the forecast period. The swimwear market is dominated by women, who maintain a commanding market share. This is explained by a number of variables affecting women's preferences for and purchase habits related to swimwear. Women's swimwear frequently reflects the wide range of fashion choices and preferences among female consumers by offering a wide array of styles, designs, and trends.

“Polyester segment, by fabric, to be dominating market from 2023 to 2030.”

With more than 54.1% of the worldwide swimsuit market share in 2023, polyester is the most popular fabric. With a CAGR of 8.7% from 2024 to 2032, recycled polyester is anticipated to develop at the quickest rate in the swimsuit market throughout the forecast period. Because of its beneficial qualities that meet the unique requirements of swimwear, polyester is a dominant material in the swimwear market. Polyester is a popular fabric for swimwear because of its quick drying time, strength, and ability to resist fading. Furthermore, polyester offers superior flexibility and rebound, guaranteeing a snug and comfortable fit when wearing swimwear. Its appropriateness for swimwear is further enhanced by its ability to maintain its colour and shape even after being exposed to sunlight and chlorine.

“Offline segment, by distribution channel, to be dominating market from 2023 to 2030.”

With almost 36.7% of the global income for swimwear coming from this channel in 2023, it is the primary sales channel.With a CAGR of 10.5%, the online category is anticipated to develop at the quickest rate among the swimsuit distribution channels over the forecast period. In the past, physical retail locations and specialty swimwear stores have been important offline distribution channels for giving customers a real and engaging shopping experience. Consumers can go through a large selection of swimsuit alternatives, try on several styles, and get help from salespeople. Well-known swimsuit companies frequently take advantage of physical stores' benefits to increase brand recognition and interact with their target market.

“Asia Pacific to be largest region in Swimwear market.”

With a projected revenue share of more than 42% in 2023, the Asia Pacific region is the market leader for swimwear. With a compound annual growth rate (CAGR) of 6.6% from 2024 to 2032, the Latin American swimwear market is anticipated to grow at the quickest rate during the forecast period. Due to a number of reasons that highlight its leading position in the swimwear market, the Asia-Pacific (APAC) region is at the forefront of the industry. With a sizable and diversified population, Asia-Pacific is seeing strong economic expansion, which has raised people's disposable income. Swimwear demand is fueled by this wealth as well as a growing interest in recreational activities. In addition, the region's appeal as a vacation spot with its abundance of beach attractions plays a major role in the growth of the swimwear market in Asia.

Swimwear Competitive Landscape

The competitive landscape of the Swimwear market involves assessing the competitive landscape to understand the strengths, weaknesses, opportunities, and threats of the industry. Key industry players have recognized that the adoption of Swimwear technology holds the potential for further growth. The growing desire among producers to optimize their production costs has spurred collaborative efforts among companies to scale up their production capacity. This strategic collaboration not only aims to increase revenue but also seeks to establish dominance in the market.

The Swimwear market is highly competitive, with numerous companies vying for market share. Prominent companies in the Swimwear Market include:

Major Players:

The Gap, Inc., H&M, Boardriders Inc., Pentland Brands Limited, Perry Ellis International, Inc., Nike Inc., PVH Corp., Arena S.p.A, Lululemon Athletica, Dick's Sporting Goods Inc., Arc'teryx, Adidas AG, Perry Ellis International, Inc., The North Face, PVH Corp., Patagonia, Speedo, Vans, L*Space, O'NEILL, Aerie, Rip, Roxy.

Recent Developments:

In June 2022, Vibrant one-pieces and bikinis in hues like purple, brilliant green, dark chocolate brown, and white were on display during H&M's swimwear launch. The collection also included adjustable ties for some pieces and beautiful designs in multiple colors.

In March 2022, The Fendi x Skims ready-to-wear line was introduced as part of an exclusive 2021 collection wherein Skims collaborated with the Italian design brand Fendi. Prices for the swimwear, figure-fitting dresses, and tops in the collection began at USD 950.

In October 2021, During Paris Fashion Week, Chanel Group unveiled their '90s-inspired spring/summer 2022 collection, which included swimsuits in addition to high hemlines and outfits baring the navel.

In June 2021, Adidas AG made a deliberate move to broaden its product line by launching its first line of full-coverage accessible swimwear.

In April 2021, Nike Inc. introduced its first line of eco-friendly swimwear, broadening its product offering.

Old Navy, a brand owned by The Gap, Inc., expanded its franchise operations to include over ten markets in January 2023, primarily concentrating on growing in Latin America.

Adidas AG disclosed its ambitions to expand its North American headquarters in December 2022 by purchasing a nearby facility close to its current North Portland campus.

The Gap, Inc. opened a new customer experience center in Longview, Texas, in August 2022, carefully scheduling it to coincide with the holidays.

The Gap, Inc. declared plans to build a new distribution facility in Longview, Texas, in February 2021 in an effort to satisfy the rising demand for online shopping.