Global Smart Bathroom Market Size, Share & Trends Analysis Report, Product Type, by Application, by Distribution Channel, By Region Forecasts, 2024 – 2032

Global Smart Bathroom Market Size, Share & Trends Analysis Report, Product Type, by Application, by Distribution Channel, By Region Forecasts, 2024 – 2032

Global Smart Bathroom Market was valued at US $ 8.2 Billion in 2023 and is expected to reach US $ 23.9 billion by 2032 growing at a CAGR of 12.6% during the forecast period 2024 – 2032.

The market for ""smart bathrooms"" includes a wide range of cutting-edge goods and solutions that are intended to improve and automate different parts of the bathroom experience. It consists of smart fixtures and add-ons that enhance convenience, hygiene, and energy efficiency by utilising automation, sensors, and networking. Touchless faucets, automated soap dispensers, motion-activated lighting, smart toilets with built-in bidet features, temperature-controlled showers, and other cutting-edge technologies are common features in smart bathrooms. By connecting these devices to home automation systems, customers can utilise smartphone apps or smart home platforms to remotely monitor and manage bathroom settings. The market provides solutions that meet the needs of both residential and commercial customers in terms of comfort, efficiency, and cutting-edge features in the bathroom.

The market for smart bathrooms is expanding rapidly, and one of the main drivers of this growth is the growing trend of smart house adoption. Smart bathrooms are becoming essential parts of these complex home ecosystems as homeowners embrace the idea of connected living spaces more and more. The appeal is in the smooth incorporation of automated elements, such temperature-controlled showers, motion-activated lighting, and hands-free faucets, which not only improve convenience but also adhere to the broad ideals of sustainability and energy efficiency. The value proposition goes farther since smart bathrooms enhance the market value and overall appeal of smart houses, attracting a tech-savvy clientele that desires cutting-edge, contemporary living quarters. These technologies, which allow for remote monitoring and control of bathroom settings, are in line with the evolving priorities of comfort, efficiency, and connectivity in lifestyles. The interdependent connection between the smart bathroom and smart home industries produces a positive feedback loop that stimulates growth and innovation as customers look for more integrated, technologically advanced ways to improve their quality of life.

“Smart Toilet segment, by type, to be dominating market from 2023 to 2030.”

Smart toilets commanded a substantial 31.3% sales share in 2023, dominating the market. This is explained by their sophisticated characteristics, which include the ability to clean and deodorise on their own. These qualities make these items eco-friendly and in high demand in the smart bathroom market. High-tech toilets are becoming more and more common in both home and business settings. Some of their many features include heated seats, motion-activated functions, hands-free flushing, and built-in night lights.

“Offline segment, by distribution channel, to be dominating market from 2023 to 2030.”

As of 2023, offline channels continue to lead the market, with an approximate share of 52.13%. The fastest-growing channel is the internet one, with a predicted CAGR of more than 18.9% from 2024 to 2032. The offline channels now dominate the smart bathroom market due to the established presence of traditional retail shops, consultative sales tactics, tactile product experiences, and the faith that customers have in well-known brick-and-mortar establishments. The market is characterised by a dual landscape. These physical locations provide an immersive setting where clients can engage with smart bathroom goods, get professional guidance, and make defensible decisions through firsthand experience.

“Commercial segment, by application, to be dominating market from 2023 to 2030.”

In 2023, the market was dominated by the commercial application segment, which brought in 62.12% of total revenue. From 2024 to2032, the residential application segment is projected to expand at a CAGR of 13.15 percent. The market for smart bathrooms exhibits a distinctive dynamic in which the residential sector is the fastest-growing segment, while the commercial sector currently holds the lead. Businesses have been early adopters of smart bathroom systems, from restaurants and hotels to shopping centres and office buildings.

“North America to be largest region in Smart Bathroom market.”

With a large share of 37.51%, North America emerged as the main market in 2023. The commercial sector's increased spending in remodelling and renovations served as the main catalyst for this. The area had an increase in the quantity of business buildings, mostly driven by the thriving tourism sector, which in turn increased demand for smart bathrooms. Strong demand for smart home solutions has been created by the region's stable economy and general acceptance of cutting-edge technologies, especially when it comes to contemporary bathrooms. The integration of smart bathroom accessories is further aided by the active investment made in remodelling projects by the commercial sector, which includes restaurants, hotels, and shopping centres. Businesses in the hospitality industry, including hotels, restaurants, and shopping centres, have been remodelling their spaces to improve the entire experience for customers, which includes improving the public restrooms. The market for smart bathroom accessories, such as digital faucets and smart soap dispensers, is predicted to grow as a result of this trend.

Smart Bathroom Competitive Landscape

The competitive landscape of the Smart Bathroom market involves assessing the competitive landscape to understand the strengths, weaknesses, opportunities, and threats of the industry. Key industry players have recognized that the adoption of Smart Bathroom technology holds the potential for further growth. The growing desire among producers to optimize their production costs has spurred collaborative efforts among companies to scale up their production capacity. This strategic collaboration not only aims to increase revenue but also seeks to establish dominance in the market.

The Smart Bathroom market is highly competitive, with numerous companies vying for market share. Prominent companies in the Smart Bathroom Market include:

Major Players:

Jaquar, Jacuzzi Brands, LLC, Cera Sanitaryware Ltd, Villeroy & Boch AG, MASCO Corporation, SIGNATURE HARDWARE (FERGUSON ENTERPRISES, LLC), Dornbracht AG & Co. KG, PFISTER (SPECTRUM BRANDS, INC.), WaterHawk, Kraus USA Plumbing LLC, GetHai, Inc., Delta Faucet Company, Aqualisa, GROHE AMERICA, INC. (LIXIL Corporation), TOTO LTD., American Standard (LIXIL Corporation), ROCA SANITARIO, S.A, Moen Incorporated, Duravit AG, Kohler Co.

Recent Developments:

Roca introduced the state-of-the-art In-Wash Insignia shower toilet in March 2023. It boasts Roca Connect technology, which offers an unmatched combination of comfort and hygiene. The In-Wash Insignia smartphone app makes users' lives more convenient by letting them customize and control daily functions and operating modes. Additionally, it provides insightful information on toilet habits and water usage, giving customers useful data.

At CES 2023 in January 2023, Kohler created a stir by launching the Sprig Shower Infusion System. Introducing Sprig Shower Pods, an innovative aromatherapy shower infusion system that infuses the water stream with pleasant smells like eucalyptus and lavender. With the addition of skin-friendly ingredients, these pods guarantee a daily invigorating and opulent spa experience.

Toto debuted their innovative Wellness Toilet concept at the World Future Energy Summit in Abu Dhabi in October 2023. This innovative toilet uses sensors to continuously check the user's vital signs, such as blood pressure and glucose levels.

Dyson unveiled the Dyson Supersonic Showerhead in October 2023, marking a calculated entry into the smart bathroom space. By providing precise water control and temperature settings, this ingenious product adds a touch of luxury to the bathroom while promising a luxurious showering experience.

In 2023, Kohler announced the release of the Numi 3.0, an advanced intelligent toilet that features voice-activated controls, an integrated air purifier, and improved bidet capabilities.

Moen unveiled the Moen Smart Faucet with Motion Control, a state-of-the-art smart shower system, in 2023. This cutting-edge technology gives customers the ability to effortlessly control the water flow with basic hand movements, modernizing and enhancing the bathroom experience.