Global Personalized Nutrition and Supplements Market Size, Share & Trends Analysis Report, by Ingredient, Dosage form, Age group, Distribution channel, By Region Forecasts, 2024-2032

Global Personalized Nutrition and Supplements Market Size, Share & Trends Analysis Report, by Ingredient, Dosage form, Age group, Distribution channel, By Region Forecasts, 2024-2032

Personalized Nutrition and Supplements market size is projected to grow from US $ 14.6 billion in 2023 to US $ 37.3 billion by 2032, growing at a CAGR of 11.48% during the forecast period 2024-2032.

Numerous elements, including the physiological environment, level of living, type of cuisine, and psychological characteristics, affect an individual's health. The single most significant factor influencing your health is eating a nutritious diet. People's nutritional state is also influenced by the food they consume. Due to the constantly evolving needs of consumers, there has been a significant surge in the demand for customised services in recent times. By doing this, businesses are able to gather personally identifiable information that they may use to tailor goods and services to each customer's unique needs. Monetate's analysis of this data reveals that 93% of all businesses saw a rise in revenue as a result of creating individualised customer experiences. Additionally, from the standpoint of health improvement, there is a growing desire for customised experiences meant to enhance young people's nutrition and overall health. The market for customised nutrition will grow as long as this demand keeps rising.

The creation of goods and services that work for each individual rather than relying on broad methods is the cornerstone of personalised nutrition. The gut microbiota analysis and gene sequencing are the two main variables that affect personalised nutrition. This knowledge of how nutrients interact with genes is known as DNA profiling. The way that each person processes food is determined by their genotype. Additionally, analysing the gut microbiota reveals different kinds of bacteria that live in the gastrointestinal system and aid in digestion.

“Vitamins segment, by ingredient, to be dominating market from 2023 to 2030.”

Vitamin supplements provide a simple way for individuals to make up for dietary deficiencies. In June 2022, an article published in JAMA Network Open stated that 31% of respondents take multi-mineral tablets. In January 2022, Dr. Heather Moday identified the three essential vitamins for humans in a CNBC piece from the previous year. Also, the creation of new products in this industry will accelerate demand growth. For example, Nourished announced in February 2022 that a vegan vitamin D3 component had been added.

“Tablets segment, by dosage form, to be dominating market from 2023 to 2030.”

More than 65% of the industry's income in 2023 came from tablets, making them the biggest contributor. A tablet is the primary supplement that is anticipated to provide the most financial contribution. They are delicious, inexpensive to grow, and highly effective at moving nutrients around. These tablets are available in a wide variety of sizes and shapes. For simple breakdown in the stomach, they mix the powdered ingredients with a solid tablet. In addition, the majority of tablets contain ingredients that enhance their palatability, flavour, and aesthetic appeal. Some are, however, coated to prevent deterioration before they reach the small intestine, which is where the majority of nutrients is absorbed.

“Supermarkets/Hypermarkets segment, by distribution channel, to be dominating market from 2023 to 2030.”

In 2023, the grocery store category was the largest, accounting for around 43.55% of the industry's total sales. This sector ranks among the top industries with the most customers since supermarkets provide all food essentials under one roof. The industry is determined by the shopping rate per person. In an effort to increase revenue, a lot of players have begun collaborating with grocery stores. Renovatio, an Australian company, is an example of this. They sell vitamins that boost immunity through their website and a chain of pharmacies. The company and the big chain Woolworths partnered in October 2020 so that the products may be sold through the store.

“Adults segment, by Age group, to be dominating market from 2023 to 2030.”

Adults who purchase individual supplements and personal nutrition products in large quantities are among them. Living an imbalanced life throughout these years will most likely result in problems related to diet. greater nutritional shortfall results from higher stress levels, greater alcohol consumption, and a decrease in nutrient-dense diet. Seventy-five percent of Americans consume dietary supplements, per a 2022 CRN survey. Those who are older, female, well-off, and more literate typically use more.

“North America to be largest region in Personalized Nutrition and Supplements market.”

North America accounted for the highest amount of 41.51% in 2023 due to the presence of significant firms, extensive government investment, and an increase in research efforts. The availability of a well-developed infrastructure for developing AI-based platforms for personalised nutrition is one of the main factors driving market expansion. For instance, in October 2022, GenoPalate, Inc. declared that it would use equity capital to the tune of USD 5.6 million to market its line of personalised nutrition products. The business provides personalised supplement regimens and online nutrition plans. GenoPalate is enhancing its web and mobile applications for a platform that provides nutritional health data.

Personalized Nutrition and Supplements Competitive Landscape

The competitive landscape of the Personalized Nutrition and Supplements market involves assessing the competitive landscape to understand the strengths, weaknesses, opportunities, and threats of the industry. Key industry players have recognized that the adoption of Personalized Nutrition and Supplements holds the potential for further growth. The growing desire among producers to optimize their production costs has spurred collaborative efforts among companies to scale up their production capacity. This strategic collaboration not only aims to increase revenue but also seeks to establish dominance in the market.

The Personalized Nutrition and Supplements market is highly competitive, with numerous companies vying for market share. Prominent companies in the Personalized Nutrition and Supplements Market include:

DNA Fit, Metagenetics, Inc., Superior Supplement Manufacturing, Nutralliance, Inc., Asiamerica, Ingredients, Barrington Nutritionals, Mixfix, Inc., Arizona Nutritional Supplements, Balchem Corporation, Natures Product Inc., Maat Nutritionals, and others.

Recent Developments:

In December 2023, with its origins in mobile gaming, South Korea's Monolabs is expanding its personalised nutrition service, dubbed ""I AM,"" into China through the messaging app WeChat, marking the nation's first international market for the product.

In July 2022, Healthycell stated that it has teamed up with Panaceutics Nutrition, a company located in Research Triangle Park, to make it possible to create customised nutrition gel compositions at scale on demand. These formulations will be developed based on the unique biomarker readings of each customer and, eventually, predictive analytics.