Global Maternity Fashion Market Size, Share & Trends Analysis Report, By Product Type, By Distribution Channel, By Region Forecasts, 2024 – 2032

Global Maternity Fashion Market Size, Share & Trends Analysis Report, By Product Type, By Distribution Channel, By Region Forecasts, 2024 – 2032

Global Maternity Fashion Market was valued at US $ 21.05 Billion in 2023 and is expected to reach US $ 32.1 billion by 2032 growing at a CAGR of 4.8% during the forecast period 2024 – 2032.

The market for maternity fashion includes the wide range of clothes and accessories made especially for expectant mothers, catering to their individual demands in terms of comfort, style, and functionality as they go through the many phases of the pregnancy. This market offers a broad selection of maternity clothing, such as dresses, tops, bottoms, sportswear, outerwear, and specialised undergarments made to fit expectant moms' changing body types and fashion tastes. Maternity fashion offers fashionable and modern solutions that enable expectant mothers to express their unique personalities and retain their sense of style during their pregnancy, going beyond simple necessities. The market also takes into account the increasing focus on inclusivity, comfort, and adaptability, taking into account the varied lifestyle and job needs of expectant mothers.

The market for maternity fashion is expanding significantly due to a noticeable increase in the demand for maternity support clothing. This increase can be ascribed to expectant women' increased understanding of maternal health and the usefulness of support garments in providing comfort and tackling the physical demands of pregnancy. Pregnancy-related comfort-driven fashion choices, along with the ease of internet buying, have led to a rise in demand for these customised clothes. The desire of expectant moms to invest in a maternity wardrobe that combines fashionable and helpful options has been made easier by the increase in disposable money, which has fuelled market expansion. Maternity support garments, acknowledged for their advantages during pregnancy and after delivery, are being accepted as an all-encompassing strategy for improving the health of mothers.

“Outwear segment, by product type, to be dominating market from 2023 to 2030.”

At 45.6%, outerwear is the most popular product type in this category. On the other hand, with a 12.3% CAGR, nightwear is anticipated to rise at the quickest rate. Due to its vital role in meeting seasonal considerations and the demand for adaptable styling, outerwear is a key category. Maternity coats and jackets provide long-term utility with adjustable features that suit a developing belly, meeting the needs of pregnant women for warmth and protection from the weather. Outerwear's significance is further cemented by the emphasis on fashion-forward designs, which enable pregnant moms to seem put together and stylish throughout their pregnancy. This segment is in line with the changing tastes of expectant customers who value functionality as much as personal flair.

“Hypermarkets/Supermarkets segment, by distribution channel, to be dominating market from 2023 to 2030.”

Supermarkets and hypermarkets, the distribution channel category, will account for 35.4% of the market for leasing in 2023. Conversely, with a 10.2% CAGR, online retail is anticipated to develop at the quickest rate. Supermarkets and hypermarkets have become leaders in the maternity fashion sector by providing pregnant mothers with an easy and quick shopping experience. These actual stores offer a wide selection of maternity clothes, enabling clients to view and try on things in person before making a purchase. In-store support from store employees and the chance for in-store product inspection further enhance the personalised shopping experience. Concurrently, the online retail industry is expanding quickly due to its unparalleled ease and wide range of products.

“North America to be largest region in Maternity Fashion market.”

With a substantial market share of 26.5% in 2023, North America is expected to have considerable growth over the course of the projection period. The growing impact of celebrities on social media sites like Facebook and Instagram is the reason for this rise. Notable companies that cater exclusively to the requirements of expectant mothers in the area, such as Thyme Maternity and Seraphine, also contributed to this increase. The increased demand for plus-sized formal clothing in the outerwear area is a notable driver of market growth.

With an 8.4% CAGR, substantial growth in the Asia-Pacific region is predicted during the projection period. The rising cost of first-pregnancy photoshoots incurred by pregnant moms and the increasing purchasing power of women in the area are the main causes of this spike. According to a 2021 World Bank report, developing countries with increased birth rates include China, Argentina, India, and so on. These factors are expected to fuel an increase in the demand for maternity clothing in the years to come. Furthermore, it is anticipated that the demand for maternity apparel in the Middle East will be driven by the growing inclination for designer clothing in countries like Saudi Arabia and Dubai, which is being driven by greater disposable income. Prominent enterprises such as Noon and Destination Maternity in the United Arab Emirates provide a curated assortment of maternity clothes that cater to the tastes of local ladies.

Maternity Fashion Competitive Landscape

The competitive landscape of the Maternity Fashion market involves assessing the competitive landscape to understand the strengths, weaknesses, opportunities, and threats of the industry. Key industry players have recognized that the adoption of Maternity Fashion technology holds the potential for further growth. The growing desire among producers to optimize their production costs has spurred collaborative efforts among companies to scale up their production capacity. This strategic collaboration not only aims to increase revenue but also seeks to establish dominance in the market.

The Maternity Fashion market is highly competitive, with numerous companies vying for market share. Prominent companies in the Maternity Fashion Market include:

Seraphine, Hatch, A Pea in the Pod, ASOS Maternity, Isabella Oliver, Latched Mama, Ingrid & Isabel, Cadence & Willow, Angel Maternity, Ripe Maternity, Queen Bee Maternity, Motherhood Maternity, JoJo Maman Bébé, Pink Blush, Mimu Maternity, Peachiemama, Nara Naturals, Tiffany Rose, Milk & Honey, H&M, and others.

Recent Developments:

Motherhood Maternity's eco-friendly, recycled plastic bottle-based fitness range made its debut in October 2023.

Together with the rising star of TikTok, Loren Grey, Ripe Maternity unveiled an exclusive capsule collection in September 2023.

Hatch's eco-friendly and fashionable capsule line of maternity clothes debuted in June 2023 as a consequence of their partnership with well-known designer Stella McCartney.