Global Laundry Detergent Market Size, Share & Trends Analysis Report By End-user, By Region, and Segment Forecasts, 2023 - 2032

Global Laundry Detergent Market Size, Share & Trends Analysis Report By End-user, By Region, and Segment Forecasts, 2023 - 2032

Global Laundry Detergent Market Size, Share & Trends Analysis Report By End-user, By Region, and Segment Forecasts, 2023 – 2032

Global Laundry Detergent market was valued US $68.5 Billion in 2022 and is expected to reach ~US $101 Billion by 2032, growing at a CAGR of 5.1% during the forecast period 2023-2032.

Cleaning soiled clothing or washing is the function of laundry detergent. Laundry detergent powder often contains the following ingredients: surfactants, enzymes, builders or water softeners, bleach, optical brighteners, foam regulators, perfumes, colours, and corrosion inhibitors.

The market for laundry detergent is expanding due to several factors. These include an ageing population, rising urbanisation, new product introductions, a rise in the use of automatic washing machines, and an increase in consumer hygiene awareness. Important market participants have stepped up their marketing campaigns, which has increased consumer knowledge of laundry detergent goods like gels, pods, and liquids. The market for laundry detergents that clean well and require little work is expanding, and this is especially true for liquid and pod detergents. Particularly popular are liquid laundry detergents since they dissolve easily in cold water and provide effective cleaning while using less energy. The market for liquid laundry detergent has been substantially supported by the growing use of automatic washing machines in developed nations.

The growing inclination towards natural or organic laundry detergents is anticipated to propel the market expansion. Organic laundry detergents are manufactured from natural materials and are free of chemicals, in contrast to ordinary detergents. They are gentle on fabrics, prolong the life of garments, dissolve quickly in water, and effectively clean laundry while using less water. As a result, it is projected that during the forecast period, organic laundry detergents will support sustainability and provide efficient cleaning, helping to expand the laundry detergent market.

Laundry detergents are now designed to not only remove stains but also condition clothing and add exotic scents. Industry participants are spending more on ads and promotions in an effort to raise consumer awareness of their products, especially among middle-class consumers. In order to satisfy the increasing demand, laundry detergent producers and retailers are changing their marketing approaches. In addition to improving their retail presence, well-known businesses are also concentrating on their worldwide, digital, and social media presence.

The market for laundry detergent is expected to rise as a result of consumers' growing acceptance of and desire for natural or organic detergents. Unlike traditional laundry detergents, organic alternatives are chemical-free. Moreover, these natural chemicals that are used to make these organic detergents easily dissolve in water to provide effective laundry washing. They preserve water and are kind to textiles, prolonging the life of apparel. As a result, it is anticipated that organic laundry detergents would significantly contribute to the growth of the laundry detergent market over the course of the forecast period by providing efficient cleaning while fostering sustainability.

“Powder segment, by product, to be dominating market from 2023 to 2030.”

The powder category accounted for 32% of worldwide revenue share in 2022, mostly due to strong demand in developing countries where a sizable portion of the rural population prefers affordable powdered products over alternatives. It is anticipated that the liquid laundry detergent category would increase significantly throughout the course of the market's projection period. Due to consumer preferences for comfort and convenience, cheaper production costs, and the possibility of better profit margins for retailers and wholesalers, its usage is growing in developed economies, which accounts for its expansion.

“Household segment, by end-use, to be fastest growing market from 2023 to 2030.”

Throughout the projection period, the household sector is expected to grow at a CAGR of 5.5%, solidifying its position as the leading driver of worldwide demand. The primary drivers of this growth include the growing number of millennials who lead hectic lives and have little time for home chores. Additionally, the segment's rise is being driven by a rising trend in washing machine sales in developing countries. On the other hand, during the projected period, the industrial sector is expected to experience significant expansion. Its widespread application in a variety of industries, including as dry cleaning, hospitals, engineering, paper, textile, rubber, and housekeeping, is responsible for this rise. To add to the segment's bright outlook, manufacturers are increasingly concentrating on developing customised products for the industrial sector.

“North America to be largest region in Laundry Detergent Market.”

The market for laundry detergent in North America has grown significantly in recent years, mostly due to people adopting healthier lifestyles and placing more value on hygiene. The United States has experienced increased sales of household cleaners due to a number of factors, including a well-established real estate sector, household expenditure, and the growth in housing units. In addition, there is a rising market for eco-friendly and organic laundry care solutions, which has led to a variety of vendors offering these goods in response to customer preferences. Market revenues are predicted to rise as a result of this demand spike. For example, suppliers are often coming out with new goods that have biodegradable components like coconut oil, natural washing soda, mineral-based surfactants, and enzymes from plants.

One representative example of a major participant in the home and personal care sector is Procter & Gamble, a multinational American consumer goods corporation. The company's remarkable 2021 revenue, which came from fabric care and home care goods alone and exceeded US$ 26 billion, highlights the substantial profitability of this sector's expansion. Procter & Gamble's fabric care and home care product lines include well-known brands like Tide, Febreze, and Downy, which are household staples for many Americans. Notably, North America contributes for about half of the company's net revenues.

Laundry Detergent Competitive Landscape

The competitive landscape of the Laundry Detergent Market involves assessing the competitive landscape to understand the strengths, weaknesses, opportunities, and threats of the industry. Key industry players have recognized that the adoption of Laundry Detergent technology holds the potential for further growth. The growing desire among producers to optimize their production costs has spurred collaborative efforts among companies to scale up their production capacity. This strategic collaboration not only aims to increase revenue but also seeks to establish dominance in the market.

The Laundry Detergent Market is highly competitive, with numerous companies vying for market share. Prominent companies in the Laundry Detergent Market include:

Major Players:

BASF SE

Clariant AG

Croda International

E.I. du Pont de Nemours and Company

Henkel AG & Co. KGaA

Kao Corporation

Procter & Gamble

The Dow Chemical Company

Unger Fabrikker AS

Unilever Plc.

Recent Developments:

BASF SE expanded the EcoBalanced product line on April 15, 2021, targeting industrial formulators and the detergent and cleaning industry. The EcoBalanced portfolio has been expanded to offer consumers superior, environmentally friendly options without compromising performance.

In July 2022, Dirt Is Good, a laundry brand owned by Unilever (also known as Persil, Skip, and OMO), unveiled a novel capsule designed to lessen the carbon footprint of washing clothes while improving cleaning efficacy. The packaging for these new capsules is cardboard rather than plastic, a deliberate change that will avert the annual release of around 6,000 tonnes of plastic into the waste stream.

Henkel declared in January 2022 that it will combine its laundry, home care, and beauty care businesses into Henkel Consumer Brands, a single company that would go into operation at the start of 2023. The goal of this consolidation is to use pooled resources to build a flexible consumer platform. The organisation hopes to improve customer service by modernising its infrastructure through this connection.

Comfort, a laundry brand owned by Unilever, unveiled new formula and packaging in May 2021. Pro-Fibre Technology, which Unilever claims is especially made to protect garments against colour fading, pilling, and shape distortion, is incorporated into the revised recipe.

Kao Corporation made a groundbreaking announcement in Japan in March 2021 when it pledged to use only 100% recycled polyethylene terephthalate (PET) plastic for its packaging. This important change will affect the company's next line of CuCute Dishwashing Foam Spray bottles and Attack ZERO laundry detergent products. By 2025, Kao hopes to have completely switched to PET bottles made from 100% recycled materials for packaging related to personal care and household products.

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