Global Kids’ Fashion Market Size, Share & Trends Analysis Report, Type, Distribution Channel, by End-use, By age Group, By Region Forecasts, 2024 – 2032

Global Kids’ Fashion Market Size, Share & Trends Analysis Report, Type, Distribution Channel, by End-use, By age Group, By Region Forecasts, 2024 – 2032

Global Kids’ Fashion Market was valued at US $ 268.40 Million in 2023 and is expected to reach US $ 461.2 Million by 2032 growing at a CAGR of 6.2% during the forecast period 2024 – 2032.

The kids fashion market offers a wide variety of clothing in different styles, sizes, and designs to suit the specific demands and tastes of young customers. It serves babies, toddlers, kids, and preteens. Kids' fashion includes a broad range of apparel categories, including sleepwear, activewear, formal wear, casual attire, and accessories like bags, hats, and shoes. The market is known for its dynamic nature, which is impacted by changing society norms, parental preferences, and fashion trends. It involves a network of producers, merchants, and labels that offer clothes options for kids in a variety of age groups through both real storefronts and online channels. The market for children's clothing represents the meeting point of fashion, utility, and comfort, suited to the colourful and multifaceted personalities of the younger audience.

The kids' fashion sector is expanding thanks in large part to the growing desire for branded clothing. When choosing clothing for their children, parents prioritise quality and durability, therefore the trust and assurance that come with well-known brands is important. In a time when fashion is more important than ever, the appeal of branded children's clothing is that it follows the newest trends, giving parents the chance to set an example for their children. Parental decisions are influenced by influencer partnerships and celebrity endorsements, which increase the allure of branded apparel. Branded children's clothing transcends beyond simple clothing and becomes a prestige and social recognition symbol, which drives market growth.

“Apparel segment, by type, to be dominating market from 2023 to 2030.”

With 81.4% of the market, apparel is the most popular product category in the kids' fashion industry. In the kids' fashion market, footwear is anticipated to increase at the quickest rate, with a compound annual growth rate (CAGR) of 9.8% from 2024 to 2032. The primary category is apparel, which is fueled by a diverse range of needs for a wide selection of clothes appropriate for various activities, seasons, and events. The expressive quality of children's fashion, which is shaped by popular figures and changing trends, reinforces the importance of clothing and allows kids to express their uniqueness in a variety of ways. Meanwhile, due to an increasing focus on comfort and practicality, the footwear section emerges as the industry with the quickest rate of growth.

“Aerospace and defense segment, by end use, to be dominating market from 2023 to 2030.”

With 53.1% of the kid’s fashion market, the boys sector has the biggest market share. In the kids fashion market, the girls' category is anticipated to develop at the quickest rate among end users, with a compound annual growth rate (CAGR) of 8.1% from 2024 to 2032. Boys' clothing is in high demand due to a noticeable departure from conventional gender stereotypes. Boys' fashion has changed over time to provide more alternatives for variety and style, with a focus on sportswear, casual looks, and pop culture and athletic inspirations.

“Above 10 years segment, by age group, to be dominating market from 2023 to 2030.”

With 36.4% of the kids' fashion market, the age group over ten has the most market share. The kids' fashion market is anticipated to develop at the fastest rate in the age range under five years old, with a compound annual growth rate (CAGR) of 7.6% from 2024 to 2032.Due to older children's rising fashion consciousness and demand for originality, the age group over 10 years old holds a dominant position. There is a clear need for a wide variety of stylish apparel as this group becomes more conscious of trends and personal style. Influencer-endorsed fashions and globally recognised businesses are popular because of peer pressure and the desire to fit in or stick out in social circles.

“Offline segment, by distribution channel, to be dominating market from 2023 to 2030.”

At now, Offline commands the largest share of the worldwide kids' fashion market, holding the top spot with approximately 52.8%. With a CAGR of roughly 9.3%, online is expected to be the distribution channel with the quickest rate of growth. The kids' fashion industry has always been dominated by offline shopping, which includes physical stores. The tactile and sensory aspects of buying children's clothes are a big part of the explanation for this. To make sure the fabric is high-quality and appropriate for their children, parents frequently like to physically inspect it, measure the sizing, and see the colours and patterns for themselves.

“Asia Pacific to be largest and fastest growing region in Kids’ Fashion market.”

With roughly 46.61% of the worldwide market share and the fastest predicted growth rate—a compound annual growth rate of 8.2%—APAC is now leading the kids' fashion market. For a number of strong factors, the kids' fashion market is expanding at the highest rate in the world in the Asia-Pacific (APAC) region. A growing middle class, changing consumer preferences, increased disposable incomes, and demographic changes are all contributing factors to this boom. APAC's huge population, especially the growing youth demographic, is a key element in the region's supremacy in the kids' fashion sector. A sizable fraction of the population in countries like China, India, and Southeast Asia consists of children and teenagers.

Kids’ Fashion Competitive Landscape

The competitive landscape of the Kids’ Fashion market involves assessing the competitive landscape to understand the strengths, weaknesses, opportunities, and threats of the industry. Key industry players have recognized that the adoption of Kids’ Fashion technology holds the potential for further growth. The growing desire among producers to optimize their production costs has spurred collaborative efforts among companies to scale up their production capacity. This strategic collaboration not only aims to increase revenue but also seeks to establish dominance in the market.

The Kids’ Fashion market is highly competitive, with numerous companies vying for market share. Prominent companies in the Kids’ Fashion Market include:

Petit Bateau, Stella McCartney Kids, Appaman, Nununu, Burt's Bees Baby, Patagonia Baby & Kids, Mini Boden, Little Giraffe, Hanna Andersson, OshKosh B'gosh, Primary, Janie & Jack, Old Navy, Gap Kids, H&M, The Children's Place, Gymboree, Nike, Adidas, Carter’s and others.

Recent Developments:

January 2023: Under the Jordan Brand, Nike debuted the 23/7 sneaker for youngsters, which has a step-in design that's kid-friendly for optimal comfort. The shoe was offered in a number of colorways, each honouring significant events and personalities connected to the Jordan legacy.

In June 2022, Carter's Inc. debuted ""Fashion Runway,"" their newest Roblox game, in collaboration with Super League Gaming, a top supplier of metaverse experiences, games, and content channels.

March 2022: During Milan Fashion Week, United Colours of Benetton unveiled its grand plan to renovate its Corso Vittorio Emanuele location and bring it in line with the design of the company's new metaverse store. Both the remodelled physical store and its online counterpart, which are scheduled to debut concurrently, promised a unified and comparable experience environment.

In Seongnam, Gyeonggi Province, Hyundai Department Store opened a pop-up shop for Tom Browne Kids in 2022. They also opened a Baby Dior boutique in the posh Apgujeong-dong neighbourhood of southern Seoul in 2023.