Global Athleisure Market Size, Share & Trends Analysis Report, By Type, By Product, By Distribution Channel, by End User, By Region Forecasts, 2024 – 2032

Global Athleisure Market Size, Share & Trends Analysis Report, By Type, By Product, By Distribution Channel, by End User, By Region Forecasts, 2024 – 2032

Global Athleisure Market was valued at US $ 333.6 Billion in 2023 and is expected to reach US $ 799.6 billion by 2032 growing at a CAGR of 10.2% during the forecast period 2024 – 2032.

Athleisure is a versatile and trendy apparel category that transcends traditional sports and fitness activities. It blends elements of sportswear and activewear with fashionable and lifestyle-oriented qualities. Products in this category range widely and include shoes, sweatshirts, sports bras, leggings and other clothing items that may be worn anywhere from casual settings to the gym. Customers that value comfort, practicality, and a contemporary look in their apparel selections are catered to by the athleisure market, which reflects a larger cultural movement towards active and health-conscious lives.

The athleisure business is growing due in large part to the growing focus on fitness and health that comes with getting older. With athleisure clothing providing a well-balanced combination of comfort, utility, and style, the demand for it has increased as people become more aware of the numerous advantages that an active lifestyle can have on their general health. Activewear is particularly popular among older folks because it can be used for a variety of fitness activities, such as yoga and brisk walks, and it offers the flexibility and ease of movement necessary to maintain an active lifestyle. In response to this shift in the demographic, activewear brands have created designs that are suitable for all ages and seamlessly blend style and utility. In addition, the societal movement towards wellness and self-care has contributed to the increased uptake of athleisure among the elderly population. This trend is in line with a larger social movement that emphasises the value of holistic well-being and goes beyond simple athletic endeavours to include a lifestyle focused on vitality and health. Another important factor is accessibility, as e-commerce platforms enable older people to easily purchase athleisure. Because of this ease of use, people can browse and buy sportswear that suits their tastes without being constrained by physical stores.

“Sneaker segment, by product, to be dominating market from 2023 to 2030.”

In the athleisure industry, Sneaker are the most popular product category, making up more than 38.4% of total sales in 2023. With a CAGR of 7.3% from 2024 to 2032, leggings are anticipated to rise at the quickest rate in the athleisure market over the projected period. Sneaker has emerged as a prominent sector, driven by their unparalleled adaptability and daily appeal.

“Women segment, by end user, to be dominating market from 2023 to 2030.”

Women make up the majority of end users—they generated over 39.7% of worldwide revenue in 2023. With a CAGR of 8.7% from 2024 to 2032, the children's athleisure market is anticipated to grow at the quickest rate throughout the forecast period. For a variety of reasons, women's athleisure is distinct as a market leader. Athleisure has been popular among women because to its comfort and style, which easily fit in with today's fashion tastes.

“Mass Athleisure segment, by type, to be dominating market from 2023 to 2030.”

With a revenue share of more than 62.6% in 2023, the mass athleisure category led the worldwide athleisure market. The premium athleisure market is anticipated to grow at the quickest rate between 2024 and 2032, 6.4%. By being easily accessible and reasonably priced, Mass Athleisure establishes its dominance in the market.

“Offline segment, by distribution channel, to be dominating market from 2023 to 2030.”

With over 58% of the worldwide revenue in 2023 coming from offline distribution, the athleisure market is presently dominated by this channel. With a CAGR of 9.8% from 2024 to 2032, the online distribution channel is anticipated to grow at the quickest rate in the athleisure market during the forecast period. The most effective distribution channels are still offline ones, which take advantage of physical retail locations to offer a rich and engaging brand experience.

“North America to be largest region in Athleisure market.”

With more than 32.5 percent of the worldwide athleisure market's revenue expected in 2023, the North American region has the biggest market share. At a compound annual growth rate (CAGR) of 7.1%, the athleisure market is anticipated to grow at the quickest rate in the Asia-Pacific region during the forecast period. Due to consumers' strong acceptance of the athleisure trend, North America has become a leader in the athleisure business. Athleisure gear has become increasingly popular in the region, both for athletic activities and for casual everyday wear. This trend can be attributed to the region's emphasis on health and wellness as well as its love of cosy, adaptable clothing. A developed e-commerce environment and the existence of well-known athleisure brands have also aided in the market's rise to popularity in North America.

Athleisure Competitive Landscape

The competitive landscape of the Athleisure market involves assessing the competitive landscape to understand the strengths, weaknesses, opportunities, and threats of the industry. Key industry players have recognized that the adoption of Athleisure technology holds the potential for further growth. The growing desire among producers to optimize their production costs has spurred collaborative efforts among companies to scale up their production capacity. This strategic collaboration not only aims to increase revenue but also seeks to establish dominance in the market.

The Athleisure market is highly competitive, with numerous companies vying for market share. Prominent companies in the Athleisure Market include:

Nike, Under Armour, Outerknown, Champion, Lululemon Athletica, PUMA, Columbia Sportswear, Patagonia, Arc'teryx, Salomon, North Face, HOKA ONE ONE, Saucony, ASICS, Mizuno, On Running, Brooks, New Balance, Converse, Kith, Reebok, FILA, Vans, Supreme, Wear Pact, LLC

Recent Developments:

Adidas unveiled a cutting-edge capsule line of sportswear in August 2022 that is distinguished by its adaptability and simple design. The collection has cosy items made to be worn all day, with recycled materials added to emphasise sustainability. Men's basic shirt with woven pants and a coach jacket, women's large hoodie with a rib crop top and biker shorts, and a women's rib dress are some of the standout pieces.

In May 2022, Under Armour made public their calculated decision to launch UnderArmour.com, a direct-to-consumer website. This choice was made after Underdog Athletics was signed on as both a master franchisee and local distributor in India. This campaign used a more direct approach to improve the brand's visibility and reach among consumers.