Global Activewear Market Size, Share & Trends Analysis Report, Product Type, by Fabric, by Gender, by Distributional Channel, By Region Forecasts, 2024 – 2032

Global Activewear Market Size, Share & Trends Analysis Report, Product Type, by Fabric, by Gender, by Distributional Channel, By Region Forecasts, 2024 – 2032

Global Activewear Market was valued at US $ 430.6 Billion in 2023 and is expected to reach US $ 759 billion by 2032 growing at a CAGR of 6.5% during the forecast period 2024 – 2032.

The market for activewear provides clothes that easily go from workout gear to casual attire, appealing to customers who value leading an active and healthy lifestyle. With the emergence of the athleisure trend, the market has grown and activewear is now a stylish and practical option for daily wear. Growing emphasis on health and wellbeing, shifting lifestyle preferences, developments in textile technology, and partnerships between fashion influencers and sportswear manufacturers are some of the major reasons propelling the activewear industry. The market is dynamic, adapting to changing consumer preferences and trends while bringing innovations to cater to the many needs of those who play sports and engage in physical activity.

Customers' growing interest in sports and fitness is driving significant growth in the activewear industry. People are becoming more and more aware of the advantages of leading healthy lives, which encourages them to frequently participate in sports and fitness activities. The trend in society towards leading a more active lifestyle is consistent with the adaptable qualities of activewear, which may be worn casually or during workouts. Customers are consistently motivated to purchase sportswear as a necessary component of their active lifestyles by social media and the impact of fitness culture. The market's appeal is further enhanced by technological breakthroughs, fashionable trends, and inclusive sizing, which provide functional and stylish activewear solutions that are customised to individual preferences. Demand for sportswear made for certain activities is rising as consumers set more individualised fitness objectives, indicating a dynamic and changing industry that meets the various needs of athletes and fitness lovers.

“Ready to Wear segment, by product type, to be dominating market from 2023 to 2030.”

In 2023, the ready-to-wear category held a dominant revenue share of over 52.1% in the worldwide activewear market. From 2024 to 2032, the fashion outer category is predicted to grow at the quickest rate of 6.5%. In the market, ready-to-wear sportswear leads because it appeals to customers' ease, accessibility, and variety of style options. It provides a quick and widely appealing look, thus it's become a wardrobe must for many different types of people. Simultaneously, the sportswear category's fastest growing subsegment is fashion outerwear. Its exceptional capacity to combine form and function with a seamless transition is what drives its growth. Fashion outerwear is more than just typical sportswear; it includes fashionable patterns and adaptable components to satisfy the growing athleisure demand. Fashion outerwear is drawing the attention of customers looking for active functionality and stylish flair in their athletic selections, with a focus on innovation, partnerships, and a mix of performance and aesthetics. The way ready-to-wear ease and fashion outerwear's fashionable appeal interact dynamically captures the changing sportswear industry.

“Women segment, by gender, to be dominating market from 2023 to 2030.”

In 2023, the women's category held a 60.0% revenue share, leading the global market. Women's growing preference for stylish sportswear, which has several advantages such breathability, quick drying, static resistance, heat resistance, and chemical resistance, is the main factor driving this increase. Growing consumer health consciousness and female enthusiasm for sports and fitness activities are further factors driving the market. Due to the rising popularity of sports like basketball, cricket, and football, the men's category is expected to develop at a rate of 4.8% CAGR. A rise in male participation in sports has a beneficial impact on sales of activewear, propelling the market's expansion. Furthermore, market expansion is anticipated due to men's significant global spending on sportswear and activewear.

“Polyester segment, by fabric, to be dominating market from 2023 to 2030.”

In the worldwide activewear market, polyester holds a dominant position, holding more than 53.2% of the market share as of 2023. With a CAGR of 6.4% from 2024 to 2032, polypropylene is anticipated to develop at the quickest rate among the fabrics used in the sportswear market during the forecast period. Because of its adaptable qualities that meet the needs of physically active lifestyles, polyester stands out as the industry leader in the activewear market. Polyester is well known for its remarkable ability to drain away moisture from the body, keeping the wearer dry and comfortable while exercising. The fabric is a popular option for activewear because of its breathability, quick-drying quality, durability, and lightweight feel. It can withstand rough use and offer the flexibility and comfort required for a variety of physical activities.

“Offline segment, by distribution channel, to be dominating market from 2023 to 2030.”

In 2023, the Offline category held a dominant 69.2% revenue share. The top manufacturer of athletic shoes and clothing in the world distributes through a variety of retail locations, providing a broad range of products and brands that are anticipated to propel market expansion. In-store businesses help sales reps, which further contributes to the expansion of the industry. Notably, in an effort to increase retail sales, major players are aggressively improving the in-store experience. However, the online market is expected to grow at the fastest rate of 6.8% due to a fast-paced lifestyle and an increase in smartphone and internet users. This market is expanding as a result of the COVID-19 epidemic, which prompted the adoption of e-commerce tactics. It also benefited from the installation of prompt exchange and refund alternatives on web portals.

“North America to be largest region in Activewear market.”

North America dominated the market in 2023 with a 36.2% revenue share, driven by the rise in popularity of stylish sportswear and the presence of major players in the sector like Nike and Adidas. The market in the area is driven by a passion for sports, rising disposable income, health consciousness, better living conditions, and economical production. Furthermore, baby boomers' increasing interest in physical activity and fitness has benefited market expansion. Thus, the region's activewear industry is growing as a result of the growing interest in sports among young Americans and their greater participation in athletics and fitness activities.

Activewear Competitive Landscape

The competitive landscape of the Activewear market involves assessing the competitive landscape to understand the strengths, weaknesses, opportunities, and threats of the industry. Key industry players have recognized that the adoption of Activewear technology holds the potential for further growth. The growing desire among producers to optimize their production costs has spurred collaborative efforts among companies to scale up their production capacity. This strategic collaboration not only aims to increase revenue but also seeks to establish dominance in the market.

The Activewear market is highly competitive, with numerous companies vying for market share. Prominent companies in the Activewear Market include:

Under Armour, Outerknown, Nike, Lululemon Athletica, Columbia Sportswear, North Face, Champion, PUMA, Patagonia, Arc'teryx, HOKA ONE ONE, On Running, Salomon, Brooks, Saucony, New Balance, Reebok, FILA, Vans, ASICS, Mizuno, Converse, Kith, Supreme, Wear Pact, LLC

Recent Developments:

With the acquisition of Walmart's Moosejaw in February 2023, DICK'S Sporting Goods, Inc. strengthened its digital platforms and increased its outdoor retail reach.

To increase its user base, ASICS Corporation purchased Registration Logic Pty Ltd in November 2021.

The Gap, Inc. purchased Drapr, an online firm that offers virtual clothes try-ons, in August 2021 with the goal of improving customer satisfaction and lowering returns.

Nike, Inc. purchased Datalogue in February 2021 to enable easy data integration across its enterprise data, supply chain, and app ecosystem.

In December 2020, V.F. Corporation acquired Supreme, a well-known clothing and footwear brand, to expand its line of products.

Examples of expansions are the Puma Nitro Lab in Frankfurt, Germany (March 2023) by Puma SE, the new regional office of V.F. Corporation in Tokyo (January 2023), the concept store of Adidas AG in Bengaluru, India (January 2023) by Adidas AG, and the retail outlets of Asics Corporation in the GCC countries (December 2022). In December 2022, Adidas AG also enlarged its North American headquarters to match the company's expansion.

Global Activewear Market was valued at US $ 430.6 Billion in 2023 and is expected to reach US $ 759 billion by 2032 growing at a CAGR of 6.5% during the forecast period 2024 – 2032.

The market for activewear provides clothes that easily go from workout gear to casual attire, appealing to customers who value leading an active and healthy lifestyle. With the emergence of the athleisure trend, the market has grown and activewear is now a stylish and practical option for daily wear. Growing emphasis on health and wellbeing, shifting lifestyle preferences, developments in textile technology, and partnerships between fashion influencers and sportswear manufacturers are some of the major reasons propelling the activewear industry. The market is dynamic, adapting to changing consumer preferences and trends while bringing innovations to cater to the many needs of those who play sports and engage in physical activity.

Customers' growing interest in sports and fitness is driving significant growth in the activewear industry. People are becoming more and more aware of the advantages of leading healthy lives, which encourages them to frequently participate in sports and fitness activities. The trend in society towards leading a more active lifestyle is consistent with the adaptable qualities of activewear, which may be worn casually or during workouts. Customers are consistently motivated to purchase sportswear as a necessary component of their active lifestyles by social media and the impact of fitness culture. The market's appeal is further enhanced by technological breakthroughs, fashionable trends, and inclusive sizing, which provide functional and stylish activewear solutions that are customised to individual preferences. Demand for sportswear made for certain activities is rising as consumers set more individualised fitness objectives, indicating a dynamic and changing industry that meets the various needs of athletes and fitness lovers.

“Ready to Wear segment, by product type, to be dominating market from 2023 to 2030.”

In 2023, the ready-to-wear category held a dominant revenue share of over 52.1% in the worldwide activewear market. From 2024 to 2032, the fashion outer category is predicted to grow at the quickest rate of 6.5%. In the market, ready-to-wear sportswear leads because it appeals to customers' ease, accessibility, and variety of style options. It provides a quick and widely appealing look, thus it's become a wardrobe must for many different types of people. Simultaneously, the sportswear category's fastest growing subsegment is fashion outerwear. Its exceptional capacity to combine form and function with a seamless transition is what drives its growth. Fashion outerwear is more than just typical sportswear; it includes fashionable patterns and adaptable components to satisfy the growing athleisure demand. Fashion outerwear is drawing the attention of customers looking for active functionality and stylish flair in their athletic selections, with a focus on innovation, partnerships, and a mix of performance and aesthetics. The way ready-to-wear ease and fashion outerwear's fashionable appeal interact dynamically captures the changing sportswear industry.

“Women segment, by gender, to be dominating market from 2023 to 2030.”

In 2023, the women's category held a 60.0% revenue share, leading the global market. Women's growing preference for stylish sportswear, which has several advantages such breathability, quick drying, static resistance, heat resistance, and chemical resistance, is the main factor driving this increase. Growing consumer health consciousness and female enthusiasm for sports and fitness activities are further factors driving the market. Due to the rising popularity of sports like basketball, cricket, and football, the men's category is expected to develop at a rate of 4.8% CAGR. A rise in male participation in sports has a beneficial impact on sales of activewear, propelling the market's expansion. Furthermore, market expansion is anticipated due to men's significant global spending on sportswear and activewear.

“Polyester segment, by fabric, to be dominating market from 2023 to 2030.”

In the worldwide activewear market, polyester holds a dominant position, holding more than 53.2% of the market share as of 2023. With a CAGR of 6.4% from 2024 to 2032, polypropylene is anticipated to develop at the quickest rate among the fabrics used in the sportswear market during the forecast period. Because of its adaptable qualities that meet the needs of physically active lifestyles, polyester stands out as the industry leader in the activewear market. Polyester is well known for its remarkable ability to drain away moisture from the body, keeping the wearer dry and comfortable while exercising. The fabric is a popular option for activewear because of its breathability, quick-drying quality, durability, and lightweight feel. It can withstand rough use and offer the flexibility and comfort required for a variety of physical activities.

“Offline segment, by distribution channel, to be dominating market from 2023 to 2030.”

In 2023, the Offline category held a dominant 69.2% revenue share. The top manufacturer of athletic shoes and clothing in the world distributes through a variety of retail locations, providing a broad range of products and brands that are anticipated to propel market expansion. In-store businesses help sales reps, which further contributes to the expansion of the industry. Notably, in an effort to increase retail sales, major players are aggressively improving the in-store experience. However, the online market is expected to grow at the fastest rate of 6.8% due to a fast-paced lifestyle and an increase in smartphone and internet users. This market is expanding as a result of the COVID-19 epidemic, which prompted the adoption of e-commerce tactics. It also benefited from the installation of prompt exchange and refund alternatives on web portals.

“North America to be largest region in Activewear market.”

North America dominated the market in 2023 with a 36.2% revenue share, driven by the rise in popularity of stylish sportswear and the presence of major players in the sector like Nike and Adidas. The market in the area is driven by a passion for sports, rising disposable income, health consciousness, better living conditions, and economical production. Furthermore, baby boomers' increasing interest in physical activity and fitness has benefited market expansion. Thus, the region's activewear industry is growing as a result of the growing interest in sports among young Americans and their greater participation in athletics and fitness activities.

Activewear Competitive Landscape

The competitive landscape of the Activewear market involves assessing the competitive landscape to understand the strengths, weaknesses, opportunities, and threats of the industry. Key industry players have recognized that the adoption of Activewear technology holds the potential for further growth. The growing desire among producers to optimize their production costs has spurred collaborative efforts among companies to scale up their production capacity. This strategic collaboration not only aims to increase revenue but also seeks to establish dominance in the market.

The Activewear market is highly competitive, with numerous companies vying for market share. Prominent companies in the Activewear Market include:

Under Armour, Outerknown, Nike, Lululemon Athletica, Columbia Sportswear, North Face, Champion, PUMA, Patagonia, Arc'teryx, HOKA ONE ONE, On Running, Salomon, Brooks, Saucony, New Balance, Reebok, FILA, Vans, ASICS, Mizuno, Converse, Kith, Supreme, Wear Pact, LLC

Recent Developments:

With the acquisition of Walmart's Moosejaw in February 2023, DICK'S Sporting Goods, Inc. strengthened its digital platforms and increased its outdoor retail reach.

To increase its user base, ASICS Corporation purchased Registration Logic Pty Ltd in November 2021.

The Gap, Inc. purchased Drapr, an online firm that offers virtual clothes try-ons, in August 2021 with the goal of improving customer satisfaction and lowering returns.

Nike, Inc. purchased Datalogue in February 2021 to enable easy data integration across its enterprise data, supply chain, and app ecosystem.

In December 2020, V.F. Corporation acquired Supreme, a well-known clothing and footwear brand, to expand its line of products.

Examples of expansions are the Puma Nitro Lab in Frankfurt, Germany (March 2023) by Puma SE, the new regional office of V.F. Corporation in Tokyo (January 2023), the concept store of Adidas AG in Bengaluru, India (January 2023) by Adidas AG, and the retail outlets of Asics Corporation in the GCC countries (December 2022). In December 2022, Adidas AG also enlarged its North American headquarters to match the company's expansion.

Global Activewear Market was valued at US $ 430.6 Billion in 2023 and is expected to reach US $ 759 billion by 2032 growing at a CAGR of 6.5% during the forecast period 2024 – 2032.

The market for activewear provides clothes that easily go from workout gear to casual attire, appealing to customers who value leading an active and healthy lifestyle. With the emergence of the athleisure trend, the market has grown and activewear is now a stylish and practical option for daily wear. Growing emphasis on health and wellbeing, shifting lifestyle preferences, developments in textile technology, and partnerships between fashion influencers and sportswear manufacturers are some of the major reasons propelling the activewear industry. The market is dynamic, adapting to changing consumer preferences and trends while bringing innovations to cater to the many needs of those who play sports and engage in physical activity.

Customers' growing interest in sports and fitness is driving significant growth in the activewear industry. People are becoming more and more aware of the advantages of leading healthy lives, which encourages them to frequently participate in sports and fitness activities. The trend in society towards leading a more active lifestyle is consistent with the adaptable qualities of activewear, which may be worn casually or during workouts. Customers are consistently motivated to purchase sportswear as a necessary component of their active lifestyles by social media and the impact of fitness culture. The market's appeal is further enhanced by technological breakthroughs, fashionable trends, and inclusive sizing, which provide functional and stylish activewear solutions that are customised to individual preferences. Demand for sportswear made for certain activities is rising as consumers set more individualised fitness objectives, indicating a dynamic and changing industry that meets the various needs of athletes and fitness lovers.

“Ready to Wear segment, by product type, to be dominating market from 2023 to 2030.”

In 2023, the ready-to-wear category held a dominant revenue share of over 52.1% in the worldwide activewear market. From 2024 to 2032, the fashion outer category is predicted to grow at the quickest rate of 6.5%. In the market, ready-to-wear sportswear leads because it appeals to customers' ease, accessibility, and variety of style options. It provides a quick and widely appealing look, thus it's become a wardrobe must for many different types of people. Simultaneously, the sportswear category's fastest growing subsegment is fashion outerwear. Its exceptional capacity to combine form and function with a seamless transition is what drives its growth. Fashion outerwear is more than just typical sportswear; it includes fashionable patterns and adaptable components to satisfy the growing athleisure demand. Fashion outerwear is drawing the attention of customers looking for active functionality and stylish flair in their athletic selections, with a focus on innovation, partnerships, and a mix of performance and aesthetics. The way ready-to-wear ease and fashion outerwear's fashionable appeal interact dynamically captures the changing sportswear industry.

“Women segment, by gender, to be dominating market from 2023 to 2030.”

In 2023, the women's category held a 60.0% revenue share, leading the global market. Women's growing preference for stylish sportswear, which has several advantages such breathability, quick drying, static resistance, heat resistance, and chemical resistance, is the main factor driving this increase. Growing consumer health consciousness and female enthusiasm for sports and fitness activities are further factors driving the market. Due to the rising popularity of sports like basketball, cricket, and football, the men's category is expected to develop at a rate of 4.8% CAGR. A rise in male participation in sports has a beneficial impact on sales of activewear, propelling the market's expansion. Furthermore, market expansion is anticipated due to men's significant global spending on sportswear and activewear.

“Polyester segment, by fabric, to be dominating market from 2023 to 2030.”

In the worldwide activewear market, polyester holds a dominant position, holding more than 53.2% of the market share as of 2023. With a CAGR of 6.4% from 2024 to 2032, polypropylene is anticipated to develop at the quickest rate among the fabrics used in the sportswear market during the forecast period. Because of its adaptable qualities that meet the needs of physically active lifestyles, polyester stands out as the industry leader in the activewear market. Polyester is well known for its remarkable ability to drain away moisture from the body, keeping the wearer dry and comfortable while exercising. The fabric is a popular option for activewear because of its breathability, quick-drying quality, durability, and lightweight feel. It can withstand rough use and offer the flexibility and comfort required for a variety of physical activities.

“Offline segment, by distribution channel, to be dominating market from 2023 to 2030.”

In 2023, the Offline category held a dominant 69.2% revenue share. The top manufacturer of athletic shoes and clothing in the world distributes through a variety of retail locations, providing a broad range of products and brands that are anticipated to propel market expansion. In-store businesses help sales reps, which further contributes to the expansion of the industry. Notably, in an effort to increase retail sales, major players are aggressively improving the in-store experience. However, the online market is expected to grow at the fastest rate of 6.8% due to a fast-paced lifestyle and an increase in smartphone and internet users. This market is expanding as a result of the COVID-19 epidemic, which prompted the adoption of e-commerce tactics. It also benefited from the installation of prompt exchange and refund alternatives on web portals.

“North America to be largest region in Activewear market.”

North America dominated the market in 2023 with a 36.2% revenue share, driven by the rise in popularity of stylish sportswear and the presence of major players in the sector like Nike and Adidas. The market in the area is driven by a passion for sports, rising disposable income, health consciousness, better living conditions, and economical production. Furthermore, baby boomers' increasing interest in physical activity and fitness has benefited market expansion. Thus, the region's activewear industry is growing as a result of the growing interest in sports among young Americans and their greater participation in athletics and fitness activities.

Activewear Competitive Landscape

The competitive landscape of the Activewear market involves assessing the competitive landscape to understand the strengths, weaknesses, opportunities, and threats of the industry. Key industry players have recognized that the adoption of Activewear technology holds the potential for further growth. The growing desire among producers to optimize their production costs has spurred collaborative efforts among companies to scale up their production capacity. This strategic collaboration not only aims to increase revenue but also seeks to establish dominance in the market.

The Activewear market is highly competitive, with numerous companies vying for market share. Prominent companies in the Activewear Market include:

Under Armour, Outerknown, Nike, Lululemon Athletica, Columbia Sportswear, North Face, Champion, PUMA, Patagonia, Arc'teryx, HOKA ONE ONE, On Running, Salomon, Brooks, Saucony, New Balance, Reebok, FILA, Vans, ASICS, Mizuno, Converse, Kith, Supreme, Wear Pact, LLC

Recent Developments:

With the acquisition of Walmart's Moosejaw in February 2023, DICK'S Sporting Goods, Inc. strengthened its digital platforms and increased its outdoor retail reach.

To increase its user base, ASICS Corporation purchased Registration Logic Pty Ltd in November 2021.

The Gap, Inc. purchased Drapr, an online firm that offers virtual clothes try-ons, in August 2021 with the goal of improving customer satisfaction and lowering returns.

Nike, Inc. purchased Datalogue in February 2021 to enable easy data integration across its enterprise data, supply chain, and app ecosystem.

In December 2020, V.F. Corporation acquired Supreme, a well-known clothing and footwear brand, to expand its line of products.

Examples of expansions are the Puma Nitro Lab in Frankfurt, Germany (March 2023) by Puma SE, the new regional office of V.F. Corporation in Tokyo (January 2023), the concept store of Adidas AG in Bengaluru, India (January 2023) by Adidas AG, and the retail outlets of Asics Corporation in the GCC countries (December 2022). In December 2022, Adidas AG also enlarged its North American headquarters to match the company's expansion.