United States Laundry Detergent Market Report and Forecast 2024-2032

United States Laundry Detergent Market Report and Forecast 2024-2032



Market Outlook

According to the report by Expert Market Research (EMR), the United States laundry detergent market is projected to grow at a CAGR of 3.4% between 2024 and 2032. Aided by the enduring demand for advanced cleaning agents and the heightened consciousness of hygienic living among consumers, the market is expected to grow significantly by 2032.

Laundry detergents, fundamental to modern-day living, are preparations containing surfactants that eliminate dirt and stains from fabrics. These detergents have become an indispensable part of households in the United States, given the nation's dynamic lifestyle and a significant emphasis on cleanliness. Available in various forms, liquid, powder, and single-use pods or tablets, they cater to the diverse needs and preferences of the American populace.

A primary driver for the United States laundry detergent market growth is the evolving consumer preference for sustainable and eco-friendly products. With environmental concerns taking centre stage, there has been a pronounced shift towards detergents that are biodegradable, free from phosphates, and encapsulated in sustainable packaging. These eco-friendly detergents not only curtail environmental damage but also reduce the risks of skin allergies, a factor that resonates with health-conscious consumers.

Another significant propellant for the United States laundry detergent market demand is the burgeoning trend of on-the-go lifestyles in the U.S. With more Americans juggling work, fitness, and leisure, there's an increasing dependency on efficient and fast-acting laundry solutions. The introduction of high-efficiency detergents and single-use pods, which offer both convenience and superior cleaning, stands a testament to this trend.

The innovative realm of the laundry detergent industry is ever-evolving. As per the United States laundry detergent market analysis, with advancements in chemical research, newer formulations ensure stain removal at lower temperatures, thus saving energy. Additionally, scented variants, fabric softeners combined with detergents, and detergents with colour protection properties have been introduced to offer an enhanced laundry experience to users.

A pivotal role in the market's growth can also be attributed to aggressive marketing strategies and brand campaigns by leading market players. Celebrity endorsements, relatable advertisements, and leveraging digital platforms are some of the crucial United States laundry detergent market trends that have led to heightened brand recall and consumer engagement. Furthermore, with online shopping becoming a mainstay, e-commerce platforms are now significant distribution channels, making laundry detergents more accessible and available to the masses.

Market Segmentation

The market can be divided based on form, type, nature, application, and region.

Market Breakup by Form
  • Powder
  • Liquid
  • Sheets
  • Pods
  • Biological Pods
  • Non-Biological Pods
  • Others
Market Breakup by Type
  • Green Detergent
  • Regular Detergent
Market Breakup by Nature
  • Enzymatic
  • Non-Enzymatic
Market Breakup by Application
  • Household
  • Industrial and Institutional
Market Breakup by Region
  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Far West
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the laundry detergent market. Some of the major players explored in the report by Expert Market Research are as follows:
  • S. C. Johnson & Son, Inc.
  • The Procter & Gamble Company
  • Church & Dwight Co., Inc
  • The Clorox Company
  • Seventh Generation, Inc.
  • USA Detergents Manufacturing Inc.
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Laundry Detergents Market Analysis
8.1 Key Industry Highlights
8.2 North America Laundry Detergents Historical Market (2018-2023)
8.3 North America Laundry Detergents Market Forecast (2024-2032)
8.4 North America Laundry Detergents Market by Forms
8.4.1 Powder
8.4.2 Liquid
8.4.3 Sheets
8.4.4 Pods
8.4.5 Others
8.5 North America Laundry Detergents Market by Nature
8.5.1 Enzymatic
8.5.2 Non-Enzymatic
8.6 North America Laundry Detergents Market by End Use
8.6.1 Household
8.6.2 Industrial and Institutional
8.7 North America Laundry Detergents Market by Country
8.7.1 United States
8.7.2 Canada
9 United States Laundry Detergents Market Analysis
9.1 Key Industry Highlights
9.2 United States Laundry Detergents Historical Market (2018-2023)
9.3 United States Laundry Detergents Market Forecast (2024-2032)
9.4 United States Laundry Detergents Market by Form
9.4.1 Powder
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.2 Liquid
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.4.3 Sheets
9.4.3.1 Historical Trend (2018-2023)
9.4.3.2 Forecast Trend (2024-2032)
9.4.4 Pods
9.4.4.1 Historical Trend (2018-2023)
9.4.4.2 Forecast Trend (2024-2032)
9.4.4.3 Breakup by Type
9.4.4.3.1 Biological Pods
9.4.4.3.2 Non-Biological Pods
9.4.5 Others
9.5 United States Laundry Detergents Market by Type
9.5.1 Green Detergent
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Regular Detergent
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
9.6 United States Laundry Detergents Market by Nature
9.6.1 Enzymatic
9.6.1.1 Historical Trend (2018-2023)
9.6.1.2 Forecast Trend (2024-2032)
9.6.2 Non-Enzymatic
9.6.2.1 Historical Trend (2018-2023)
9.6.2.2 Forecast Trend (2024-2032)
9.7 United States Laundry Detergents Market by Application
9.7.1 Household
9.7.1.1 Historical Trend (2018-2023)
9.7.1.2 Forecast Trend (2024-2032)
9.7.2 Industrial and Institutional
9.7.2.1 Historical Trend (2018-2023)
9.7.2.2 Forecast Trend (2024-2032)
9.8 United States Laundry Detergents Market by Region
9.8.1 New England
9.8.2 Mideast
9.8.3 Great Lakes
9.8.4 Plains
9.8.5 Southeast
9.8.6 Southwest
9.8.7 Rocky Mountain
9.8.8 Far West
10 Regional Analysis
10.1 New England
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Mideast
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Great Lakes
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Plains
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Southeast
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Southwest
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
10.7 Rocky Mountain
10.7.1 Historical Trend (2018-2023)
10.7.2 Forecast Trend (2024-2032)
10.8 Far West
10.8.1 Historical Trend (2018-2023)
10.8.2 Forecast Trend (2024-2032)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Price Analysis
13.1 United States Laundry Detergent Historical Price Trends (2018-2023) and Forecast (2024-2032)
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 S. C. Johnson & Son, Inc.
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 The Procter & Gamble Company
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Church & Dwight Co., Inc
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 The Clorox Company
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Seventh Generation, Inc.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 USA Detergents Manufacturing Inc.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Others
15 Key Trends and Developments in the Market
List of Key Figures and
Tables
1. North America Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
2. United States Laundry Detergents Market: Key Industry Highlights, 2018 and 2032
3. United States Laundry Detergents Historical Market: Breakup by Form (USD Billion), 2018-2023
4. United States Laundry Detergents Market Forecast: Breakup by Form (USD Billion), 2024-2032
5. United States Laundry Detergents Historical Market: Breakup by Type (USD Billion), 2018-2023
6. United States Laundry Detergents Market Forecast: Breakup by Type (USD Billion), 2024-2032
7. United States Laundry Detergents Historical Market: Breakup by Nature (USD Billion), 2018-2023
8. United States Laundry Detergents Market Forecast: Breakup by Nature (USD Billion), 2024-2032
9. United States Laundry Detergents Historical Market: Breakup by Application (USD Billion), 2018-2023
10. United States Laundry Detergents Market Forecast: Breakup by Application (USD Billion), 2024-2032
11. United States Laundry Detergents Historical Market: Breakup by Region (USD Billion), 2018-2023
12. United States Laundry Detergents Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. United States Laundry Detergent Historical Price Trends and Forecast (2018-2028)
14. United States Laundry Detergents Market Structure

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