United States Baby Infant Formula Market Report and Forecast 2023-2028

United States Baby Infant Formula Market Report and Forecast 2023-2028


Market Outlook

According to the report by Expert Market Research (EMR), the United States baby infant formula market is projected to grow at a CAGR of 5.56% between 2023 and 2028. Aided by the increasing consumer preference for high-quality nutrition for infants and the expanding application of infant formula in childcare, the market is expected to grow significantly by 2028.

Baby infant formula is a manufactured food designed to feed infants under 12 months of age. It is typically prepared for bottle-feeding or cup feeding from powder or liquid. Infant formula plays a crucial role in providing various necessary nutrients including vitamins, minerals, and fatty acids for the overall growth and development of the baby.

The rising consumer preference for nutrition-rich food products for infants is a significant driver of the United States baby infant formula market growth. As awareness of the health benefits associated with specific nutritional consumption grows, there has been a notable shift towards high-quality infant formulas. The surging trend of organic and non-GMO products has also substantially contributed to the popularity of baby infant formula, as consumers increasingly seek safer, healthier options for their children.

The broadening applications of baby infant formula in childcare also significantly contribute to the United States baby infant formula market expansion. Baby infant formula is increasingly used as a reliable alternative to breast milk for working mothers or those who may have difficulty in breastfeeding. The convenience offered by ready-to-use baby infant formulas makes them an essential product for busy households, further propelling the United States baby infant formula market.

Furthermore, innovations and advancements in baby infant formula compositions, aiming to closely mimic the nutritional profile of breast milk, have helped drive market growth. Enhanced formulations now offer a blend of nutrients, including DHA (Docosahexaenoic acid) for brain development, lutein for eye health, and prebiotics for a healthy gut. This continual product innovation attracts health-conscious consumers and bolsters the United States baby infant formula market demand.

Finally, the rising demand for specialty formulas catered towards infants with specific dietary needs or allergies has led to a heightened focus on baby infant formula as a crucial child nutrition product. With an increase in reported cases of lactose intolerance and cow's milk protein allergy among infants, specialised hypoallergenic, lactose-free, and soy-based formulas have emerged, further boosting the United States baby infant formula market growth.

Market Segmentation

The market can be divided based on product, source, nutrient, distribution channel, and region.

Market Breakup by Product
  • Infant Milk
  • Follow-On Milk
  • Speciality Baby Milk
  • Growing-Up Milk
  • Others
Market Breakup by Source
  • Regular
  • Organic
  • Milk with HMO
  • Goat Milk
  • Plant-Based Formula
  • Others
Market Breakup by Nutrient
  • Carbohydrate
  • Fat
  • Protein
  • Minerals
  • Vitamins
  • Others
Market Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Pharmacy/Medical Stores
  • Speciality Stores
  • Convenience Stores
  • Online
  • Others
Market Breakup by Region
  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Far West
Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the United States baby infant formula companies. Some of the major key players explored in the report by Expert Market Research are as follows:
  • Abbott Laboratories
  • Arla Foods amba
  • Aussie Bubs, Inc.
  • Bobbie Baby, Inc.
  • Danone S.A.
  • Else Nutrition Holdings Inc.
  • Reckitt Benckiser Group PLC
  • Nestlé S.A.
  • Walmart Inc. (Parent’s Choice)
  • Target Corporation (up & up)
  • Walgreen Co. (Well Beginnings)
  • The Kroger Co. (Comforts For Baby)
  • Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.


1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 United States Baby Infant Formula Market Overview
8.1 Key Industry Highlights
8.2 United States Baby Infant Formula Historical Market (2018-2022)
8.3 United States Baby Infant Formula Market Forecast (2023-2028)
9 United States Baby Infant Formula Market by Product
9.1 Infant Milk
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Follow-On Milk
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.3 Specialty Baby Milk
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.4 Growing-Up Milk
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.5 Others
10 United States Baby Infant Formula Market by Source
10.1 Regular
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Organic
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 Milk with HMO
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Goat Milk
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Plant-Based Formula
10.5.1 Historical Trend (2018-2022)
10.5.2 Forecast Trend (2023-2028)
10.6 Others
11 United States Baby Infant Formula Market by Nutrient
11.1 Carbohydrate
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Fat
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 Protein
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 Minerals
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Vitamins
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 United States Baby Infant Formula Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Pharmacy/Medical Stores
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Specialty Stores
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Convenience Stores
12.4.1 Historical Trend (2018-2022)
12.4.2 Forecast Trend (2023-2028)
12.5 Online
12.5.1 Historical Trend (2018-2022)
12.5.2 Forecast Trend (2023-2028)
12.6 Others
13 United States Baby Infant Formula Market by Region
13.1 New England
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 Mideast
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Great Lakes
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 Plains
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Southeast
13.5.1 Market Share
13.5.2 Historical Trend (2018-2022)
13.5.3 Forecast Trend (2023-2028)
13.6 Southwest
13.6.1 Market Share
13.6.2 Historical Trend (2018-2022)
13.6.3 Forecast Trend (2023-2028)
13.7 Rocky Mountain
13.7.1 Market Share
13.7.2 Historical Trend (2018-2022)
13.7.3 Forecast Trend (2023-2028)
13.8 Far West
13.8.1 Market Share
13.8.2 Historical Trend (2018-2022)
13.8.3 Forecast Trend (2023-2028)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Abbott Laboratories
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Arla Foods amba
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Aussie Bubs, Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Bobbie Baby, Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Danone S.A.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Else Nutrition Holdings Inc.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Reckitt Benckiser Group PLC
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Nestlé S.A.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Walmart Inc. (Parent’s Choice)
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Target Corporation (up & up)
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Walgreen Co. (Well Beginnings)
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 The Kroger Co. (Comforts For Baby)
16.2.12.1 Company Overview
16.2.12.2 Product Portfolio
16.2.12.3 Demographic Reach and Achievements
16.2.12.4 Certifications
16.2.13 Others
17 Key Trends and Developments in the Market
Additional Customisations Available:
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. United States Baby Infant Formula Market: Key Industry Highlights, 2018 and 2032
2. United States Baby Infant Formula Historical Market: Breakup by Product (USD Million), 2018-2022
3. United States Baby Infant Formula Market Forecast: Breakup by Product (USD Million), 2023-2028
4. United States Baby Infant Formula Historical Market: Breakup by Source (USD Million), 2018-2022
5. United States Baby Infant Formula Market Forecast: Breakup by Source (USD Million), 2023-2028
6. United States Baby Infant Formula Historical Market: Breakup by Nutrient (USD Million), 2018-2022
7. United States Baby Infant Formula Market Forecast: Breakup by Nutrient (USD Million), 2023-2028
8. United States Baby Infant Formula Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
9. United States Baby Infant Formula Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
10. United States Baby Infant Formula Historical Market: Breakup by Region (USD Million), 2018-2022
11. United States Baby Infant Formula Market Forecast: Breakup by Region (USD Million), 2023-2028
12. United States Baby Infant Formula Market Structure

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